Personalized Nutrition Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Application, By Dosage Forms, By End User, By Region & Competition, 2020-2030F

Description

Global Personalized Nutrition Market was valued at USD 12.50 billion in 2024 and is anticipated to project robust growth in the forecast period with a CAGR of 16.40% through 2030F. A personalized nutrition plan, also known as a customized nourishment approach, is designed to offer individualized dietary guidance based on a person's unique health profile. Developed by nutritionists and other dietary experts, the goal of this approach is to promote optimal health and well-being while reducing the risk of chronic conditions such as obesity, heart disease, and type 2 diabetes. At the core of personalized nutrition is the expertise of registered dietitians, who create nutrition plans tailored to the physical, clinical, and emotional needs of each individual.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 12.50 Billion
Market Size 2030	USD 30.86 Billion
CAGR 2025-2030	16.40%
Fastest Growing Segment	Standard Supplement
Largest Market	North America

In recent years, the scope of personalized nutrition has expanded significantly. It now includes a more in-depth evaluation of various factors, such as an individual's genetic makeup, eating behaviors, physical activity levels, sleep quality, microbiome composition, and metabolic profile. These insights enable the development of nutrition strategies that go far beyond generic dietary recommendations. For instance, metabolic profiling involves analyzing small molecules produced by the body, which influence how individuals metabolize food and respond to different nutrients. This data-driven approach allows for more precise and effective dietary interventions. For instance, a June 2022 study in JAMA Network Open reported that 31% of respondents use multi-mineral supplements. Earlier, in January 2022, Dr. Heather Moday highlighted three essential vitamins vital for overall health in her article published on CNBC.

Key Market Drivers

Growing Consumer Health Awareness

A key driving force behind the burgeoning personalized nutrition market is the increasing demand for tailored nutritional guidance based on individual requirements. With the rise in obesity rates, as well as the prevalence of busy and unhealthy eating habits, personalized nutrition is poised to gain significant traction. This approach to dieting focuses on meeting specific nutritional needs of individuals, while also providing insights into their metabolic history, environmental exposure, genetic profile, personal wellness objectives, and microbiome composition. The increasing awareness of the significance of maintaining a healthy lifestyle has contributed to the rapid market growth. For instamce, in February 2022, Nourished introduced a new vegan-friendly vitamin D3 ingredient, expanding its range of personalized nutrition products with a plant-based alternative to support health and wellness. The prevalence of chronic diseases, including diabetes and cardiovascular diseases, has prompted individuals to embrace personalized nutrition solutions. For instance, according to the World Health Organization (WHO), global diabetes prevalence increased from 7% in 1990 to 14% in 2022. The WHO also reported that diabetes directly caused 1.6 million deaths in 2021, with nearly 47% of those fatalities occurring in individuals under the age of 70, highlighting its growing impact. Lifestyle changes, higher disposable incomes, and growing awareness of the benefits of nutrition plans are positively impacting the sparkling water market. The growing consumer preference for dietary improvements is a key driver for the expansion of the personalized nutrition market. The increasing trend of adopting a healthy lifestyle across all age groups, coupled with a shift towards innovative approaches, has a positive impact on the industry.

Key Market Challenges

High Cost Associated with Personalized Nutrition Plan

The personalized nutrition services are associated with a significant cost, potentially rendering them inaccessible to a substantial portion of the population. This aspect is expected to impede the growth of the global market in the forecast period. The limited awareness regarding the benefits of personalized nutrition in health monitoring and treatment is foreseen as a factor that may hinder the market value of personalized nutrition in the coming years. The high cost of nutritional plans presents a significant challenge for the personalized nutrition market. Personalized nutrition plans often include various health and fitness monitoring charges, making the end product unaffordable for low-income consumers. Some nutrition plans may only be required for short-term treatments, yet certain personalized nutrition companies offer only annual treatment packages to maximize their Return on Investment (RoI). These unnecessary charges inflate the cost of the end product and could impede revenue growth in the market. The personalized nutritional plans rely on a wide range of unique physical, behavioral, and attitudinal data, which are processed by wearable health devices to recommend tailored plans. However, inaccurate data can be generated when these devices lack sufficient raw data, resulting in incorrect nutritional attributes. The personalized nutrition market remains fragmented as many personalized nutritional solution applications are still in the early stages of development and deployment. This challenge is expected to persist until a larger volume of user data is integrated into the system, potentially hindering revenue growth on a global scale.

Key Market Trends

Rising Trend of Health Monitoring Apps

Due to technological advancements, the growing trend of health monitoring apps presents significant opportunities for market growth. The increasing adoption of smartphones and tablets is a key driver behind the rise of health monitoring apps. Nowadays, individuals who own smartphones can easily monitor their well-being and happiness. The patient-generated data is already playing an increasingly important role in health monitoring applications. People today seek to understand and gain insights from their own health data. The emergence of digital technology innovations has transformed patient-generated data into a valuable resource. Data from consumer health technologies, such as in-home medical devices, mHealth apps, and smart wearables, are fueling personalized and customized approaches to healthcare management.

Key Market Players

BASF SE

DSM

Herbalife Nutrition Ltd

Metagenics, Inc.

DNAfit

Nutrigenomix Inc.

Atlas Biomed Group Limited

Habit, LLC

Bactolac Pharmaceutical

Balchem Corporation

Report Scope:

In this report, the Global Personalized Nutrition Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Personalized Nutrition Market, By Product Type:

Active Measurement
Standard Measurement

Personalized Nutrition Market, By Application:

Standard Supplement
Disease Based

Personalized Nutrition Market, By Dosage Forms:

Tablets
Capsule
Powders
Liquids
Others

Personalized Nutrition Market, By End User:

Direct-To-Consumer
Wellness & Fitness Centres
Hospital & Clinics
Institutions

Personalized Nutrition Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Personalized Nutrition Market.

Available Customizations:

Global Personalized Nutrition market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validations
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Personalized Nutrition Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Active Measurement, Standard Measurement)
- 5.2.2. By Application (Standard Supplement, Disease Based)
- 5.2.3. By Dosage Forms (Tablets, Capsule, Powders, Liquids, Others)
- 5.2.4. By End User (Direct-To-Consumer, Wellness & Fitness Centres, Hospital & Clinics, Institutions)
- 5.2.5. By Region
- 5.2.6. By Company (2024)
5.3. Market Map

6. North America Personalized Nutrition Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Application
- 6.2.3. By Dosage Forms
- 6.2.4. By End Users
- 6.2.5. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Personalized Nutrition Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Application
    - 6.3.1.2.3. By Dosage Forms
    - 6.3.1.2.4. By End Users
- 6.3.2. Canada Personalized Nutrition Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Application
    - 6.3.2.2.3. By Dosage Forms
    - 6.3.2.2.4. By End Users
- 6.3.3. Mexico Personalized Nutrition Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Application
    - 6.3.3.2.3. By Dosage Forms
    - 6.3.3.2.4. By End Users

7. Europe Personalized Nutrition Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Application
- 7.2.3. By Dosage Forms
- 7.2.4. By End Users
- 7.2.5. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Personalized Nutrition Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Application
    - 7.3.1.2.3. By Dosage Forms
    - 7.3.1.2.4. By End Users
- 7.3.2. United Kingdom Personalized Nutrition Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Application
    - 7.3.2.2.3. By Dosage Forms
    - 7.3.2.2.4. By End Users
- 7.3.3. Italy Personalized Nutrition Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecasty
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Application
    - 7.3.3.2.3. By Dosage Forms
    - 7.3.3.2.4. By End Users
- 7.3.4. France Personalized Nutrition Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Application
    - 7.3.4.2.3. By Dosage Forms
    - 7.3.4.2.4. By End Users
- 7.3.5. Spain Personalized Nutrition Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Application
    - 7.3.5.2.3. By Dosage Forms
    - 7.3.5.2.4. By End Users

8. Asia-Pacific Personalized Nutrition Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Application
- 8.2.3. By Dosage Forms
- 8.2.4. By End Users
- 8.2.5. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Personalized Nutrition Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Application
    - 8.3.1.2.3. By Dosage Forms
    - 8.3.1.2.4. By End Users
- 8.3.2. India Personalized Nutrition Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Application
    - 8.3.2.2.3. By Dosage Forms
    - 8.3.2.2.4. By End Users
- 8.3.3. Japan Personalized Nutrition Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Application
    - 8.3.3.2.3. By Dosage Forms
    - 8.3.3.2.4. By End Users
- 8.3.4. South Korea Personalized Nutrition Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Application
    - 8.3.4.2.3. By Dosage Forms
    - 8.3.4.2.4. By End Users
- 8.3.5. Australia Personalized Nutrition Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Application
    - 8.3.5.2.3. By Dosage Forms
    - 8.3.5.2.4. By End Users

9. South America Personalized Nutrition Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Application
- 9.2.3. By Dosage Forms
- 9.2.4. By End Users
- 9.2.5. By Country
9.3. South America: Country Analysis
- 9.3.1. Brazil Personalized Nutrition Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Application
    - 9.3.1.2.3. By Dosage Forms
    - 9.3.1.2.4. By End Users
- 9.3.2. Argentina Personalized Nutrition Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Application
    - 9.3.2.2.3. By Dosage Forms
    - 9.3.2.2.4. By End Users
- 9.3.3. Colombia Personalized Nutrition Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Application
    - 9.3.3.2.3. By Dosage Forms
    - 9.3.3.2.4. By End Users

10. Middle East and Africa Personalized Nutrition Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Application
- 10.2.3. By Dosage Forms
- 10.2.4. By End Users
- 10.2.5. By Country
10.3. MEA: Country Analysis
- 10.3.1. South Africa Personalized Nutrition Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Application
    - 10.3.1.2.3. By Dosage Forms
    - 10.3.1.2.4. By End Users
- 10.3.2. Saudi Arabia Personalized Nutrition Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Application
    - 10.3.2.2.3. By Dosage Forms
    - 10.3.2.2.4. By End Users
- 10.3.3. UAE Personalized Nutrition Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Application
    - 10.3.3.2.3. By Dosage Forms
    - 10.3.3.2.4. By End Users

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

13. Global Personalized Nutrition Market: SWOT Analysis

14. Competitive Landscape

14.1. BASF SE
14.2. DSM
14.3. Herbalife Nutrition Ltd
14.4. Metagenics, Inc.
14.5. DNAfit
14.6. Nutrigenomix Inc.
14.7. Atlas Biomed Group Limited
14.8. Habit, LLC
14.9. Bactolac Pharmaceutical
14.10. Balchem Corporation