Natural & Organic Cosmetics Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By End User, By Sales Channel, By Region & Competition, 2020-2030F

Description

Global Natural & Organic Cosmetics Market was valued at USD 40.79 billion in 2024 and is expected to grow to USD 72.04 billion by 2030 with a CAGR of 9.98% during the forecast period. The global natural and organic cosmetics market is witnessing robust growth, fueled by increasing consumer awareness of health, wellness, and environmental sustainability. Shoppers are shifting toward chemical-free, eco-friendly, and ethically produced products, prioritizing natural ingredients like plant extracts, essential oils, and minerals. Rising concerns about the harmful effects of synthetic chemicals, coupled with clean-label trends, are boosting demand across skincare, haircare, and makeup categories. Social media influence, celebrity endorsements, and e-commerce platforms further accelerate adoption. Additionally, regulatory support for safer formulations and innovations in sustainable packaging strengthen market expansion, making natural and organic cosmetics a mainstream choice worldwide

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 40.79 Billion
Market Size 2030	USD 72.04 Billion
CAGR 2025-2030	9.98%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

Rising Consumer Awareness About Health and Wellness

One of the most significant drivers of the natural and organic cosmetics market is the growing consumer focus on health and wellness. Modern consumers are increasingly conscious of what they apply to their skin and hair, recognizing the potential long-term risks associated with synthetic ingredients such as parabens, sulfates, silicones, and artificial fragrances. These chemicals have been linked to skin irritation, allergies, hormonal disruptions, and other health concerns, prompting a noticeable shift toward safer alternatives. According to the Soil Association's Organic Beauty & Wellbeing report 2023, sales of certified organic and natural beauty products grew by 6.8% in 2022, reflecting rising demand for cleaner formulations.

Natural and organic cosmetics, often formulated with plant-based oils, botanical extracts, essential oils, and mineral pigments, align with this growing desire for holistic well-being. As self-care becomes a central aspect of modern lifestyles, consumers are drawn to cosmetics that not only enhance beauty but also support overall skin and hair health. This heightened awareness is especially evident among millennials and Gen Z, who actively research ingredients, read product labels, and follow clean beauty influencers before making purchases. Consequently, brands promoting transparency, ingredient safety, and health-conscious formulations are witnessing rising demand, pushing natural and organic cosmetics into the mainstream.

Key Market Challenges

Shorter Shelf Life and Product Stability Issues

Another critical challenge is ensuring the stability and shelf life of natural and organic cosmetics. Since these products avoid synthetic stabilizers, preservatives, and artificial fragrances, they are more prone to spoilage, microbial contamination, and degradation over time. For example, natural oils can oxidize quickly, while plant-based extracts may lose their potency when exposed to light, air, or heat. This not only reduces product effectiveness but also raises safety concerns if items are used beyond their intended shelf life.

Ensuring stability in natural formulations requires significant investment in research and innovation, including the use of alternative preservation techniques, protective packaging, and cold-chain logistics in some cases. However, these measures add complexity and cost to the supply chain. Moreover, shorter shelf life creates challenges for retailers and distributors, as unsold stock may expire faster, leading to higher wastage. For consumers, this can cause dissatisfaction if products do not perform as expected or spoil prematurely, potentially undermining trust in the natural and organic cosmetics category.

Key Market Trends

Growing Demand for Clean-Label and Transparent Products

One of the strongest trends in the natural and organic cosmetics market is the rising preference for clean-label beauty. Consumers are no longer satisfied with vague product claims; they expect brands to be transparent about every ingredient and its purpose. Shoppers increasingly research formulations, check labels for certifications, and even use mobile apps to scan ingredients before purchasing. This trend is fueled by growing awareness of the potential side effects of synthetic additives and the demand for "free-from" products that avoid parabens, sulfates, phthalates, and artificial fragrances.

Brands that highlight their ingredient sourcing, manufacturing processes, and sustainability practices are gaining consumer trust. Moreover, certifications such as COSMOS, Ecocert, and USDA Organic are becoming essential symbols of authenticity, as they assure customers that products meet strict natural and organic standards. This transparency trend is also closely tied to ethical considerations-consumers want assurance that cosmetics are cruelty-free, vegan, and responsibly produced. As transparency becomes the new norm, companies that fail to clearly communicate ingredient safety and sourcing may struggle to retain consumer loyalty.

Key Market Players

Shiseido Company Limited
Natura & Co.
The Estee Lauder Companies
Yves Rocher
True Botanicals
Tata Harper
The Hain Celestial Group
Weleda AG
Arbonne International
Purity Cosmetics (100% Pure)

Report Scope:

In this report, the Global Natural & Organic Cosmetics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Natural & Organic Cosmetics Market, By Type:

Skin Care
Hair Care
Color Cosmetics
Others

Natural & Organic Cosmetics Market, By End User:

Male
Female
Unisex

Natural & Organic Cosmetics Market, By Sales Channel:

Supermarkets/Hypermarkets
Departmental Stores
Online
Others

Natural & Organic Cosmetics Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Natural & Organic Cosmetics Market.

Available Customizations:

Global Natural & Organic Cosmetics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

4.1. Brand Awareness
4.2. Factors Influence Purchase Decision

5. Global Natural & Organic Cosmetics Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Skin Care, Hair Care, Color Cosmetics, Others)
- 5.2.2. By End User (Male, Female, Unisex)
- 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Natural & Organic Cosmetics Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By End User
- 6.2.3. By Sales Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Natural & Organic Cosmetics Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By End User
    - 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada Natural & Organic Cosmetics Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By End User
    - 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico Natural & Organic Cosmetics Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By End User
    - 6.3.3.2.3. By Sales Channel

7. Europe Natural & Organic Cosmetics Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By End User
- 7.2.3. By Sales Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Natural & Organic Cosmetics Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By End User
    - 7.3.1.2.3. By Sales Channel
- 7.3.2. Germany Natural & Organic Cosmetics Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By End User
    - 7.3.2.2.3. By Sales Channel
- 7.3.3. Spain Natural & Organic Cosmetics Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By End User
    - 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy Natural & Organic Cosmetics Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By End User
    - 7.3.4.2.3. By Sales Channel
- 7.3.5. United Kingdom Natural & Organic Cosmetics Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By End User
    - 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Natural & Organic Cosmetics Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By End User
- 8.2.3. By Sales Channel
- 8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Natural & Organic Cosmetics Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By End User
    - 8.3.1.2.3. By Sales Channel
- 8.3.2.Japan Natural & Organic Cosmetics Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By End User
    - 8.3.2.2.3. By Sales Channel
- 8.3.3. India Natural & Organic Cosmetics Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By End User
    - 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea Natural & Organic Cosmetics Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By End User
    - 8.3.4.2.3. By Sales Channel
- 8.3.5. Indonesia Natural & Organic Cosmetics Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By End User
    - 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Natural & Organic Cosmetics Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By End User
- 9.2.3. By Sales Channel
- 9.2.4. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Natural & Organic Cosmetics Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By End User
    - 9.3.1.2.3. By Sales Channel
- 9.3.2. Saudi Arabia Natural & Organic Cosmetics Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By End User
    - 9.3.2.2.3. By Sales Channel
- 9.3.3. UAE Natural & Organic Cosmetics Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By End User
    - 9.3.3.2.3. By Sales Channel
- 9.3.4. Turkey Natural & Organic Cosmetics Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Type
    - 9.3.4.2.2. By End User
    - 9.3.4.2.3. By Sales Channel

10. South America Natural & Organic Cosmetics Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By End User
- 10.2.3. By Sales Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Natural & Organic Cosmetics Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By End User
    - 10.3.1.2.3. By Sales Channel
- 10.3.2. Argentina Natural & Organic Cosmetics Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By End User
    - 10.3.2.2.3. By Sales Channel
- 10.3.3. Colombia Natural & Organic Cosmetics Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By End User
    - 10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Company Profiles
- 15.1.1. Shiseido Company Limited
  - 15.1.1.1. Business Overview
  - 15.1.1.2. Company Snapshot
  - 15.1.1.3. Products & Services
  - 15.1.1.4. Financials (As Per Availability)
  - 15.1.1.5. Key Market Focus & Geographical Presence
  - 15.1.1.6. Recent Developments
  - 15.1.1.7. Key Management Personnel
- 15.1.2. Natura & Co.
- 15.1.3. The Estee Lauder Companies
- 15.1.4. Yves Rocher
- 15.1.5. True Botanicals
- 15.1.6. Tata Harper
- 15.1.7. The Hain Celestial Group
- 15.1.8. Weleda AG
- 15.1.9. Arbonne International
- 15.1.10. Purity Cosmetics (100% Pure)