Herbal Food Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Source, By Formulation, By End Use, By Distribution Channel, By Region and Competition, 2020-2030F

Description

The Global Herbal Food Supplements Market, valued at USD 32.61 Billion in 2024, is projected to experience a CAGR of 6.80% to reach USD 48.39 Billion by 2030. Herbal food supplements are products derived from botanical sources, intended to complement the diet and provide perceived health benefits through concentrated plant extracts, oils, powders, or capsules. The market's growth is primarily supported by increasing consumer awareness regarding natural health remedies, a growing global aging population seeking preventative healthcare options, and rising disposable incomes that enable greater expenditure on wellness products.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 32.61 Billion
Market Size 2030	USD 48.39 Billion
CAGR 2025-2030	6.8%
Fastest Growing Segment	Fruits & Vegetables
Largest Market	Asia Pacific

Key Market Drivers

The global herbal food supplements market is significantly influenced by a profound shift in consumer attitudes towards personal well-being, particularly the rising health consciousness and increased adoption of preventive healthcare. Individuals are increasingly proactive in managing their health, moving away from reactive treatment to a focus on disease prevention and wellness maintenance. This fundamental change drives demand for supplements perceived as natural and supportive of long-term health, contributing to sustained market expansion. Reinforcing this trend, according to the Council for Responsible Nutrition's 2023 Consumer Survey on Dietary Supplements, conducted in August 2023, an overwhelming 92% of dietary supplement users concurred that these products are essential for maintaining their health. This strong consumer belief underscores the integral role herbal supplements now play in daily wellness regimens.

Key Market Challenges

A significant challenge within the Global Herbal Food Supplements Market is the absence of consistent and harmonized regulatory standards across various international jurisdictions. This fragmentation creates a complex operating environment for manufacturers, necessitating adherence to diverse legal frameworks for product formulation, labeling, and health claims in each country. Such inconsistency impedes seamless international trade and market expansion, leading to increased operational costs associated with tailored compliance strategies, product modifications, and extensive documentation for different regions. This regulatory divergence can delay product innovation and market entry, as companies navigate varied approval processes that prolong development cycles.

Key Market Trends

The global herbal food supplements market is significantly influenced by the emergence of AI-driven personalized supplement formulations, marking a substantial evolution beyond traditional product offerings. This trend leverages advanced algorithms to analyze individual biometrics, lifestyle data, and even genetic information, enabling the creation of highly tailored nutritional recommendations. According to the Council for Responsible Nutrition's 2024 Consumer Survey, 69% of dietary supplement users emphasized the importance of a personalized regimen when choosing supplements, indicating a strong consumer desire for customized health solutions.

Key Market Players

Jarrow Formulas, Inc.
Solgar, Inc.
Nature's Bounty (NY) Inc.
Ancient GreenFields Pvt. Ltd.
Gaia Herbs, Inc.
J.R. Simplot Company
General Mills, Inc.
Bio-Botanica, Inc.
Herb Pharm, LLC
NOW Health Group, Inc.

Report Scope:

In this report, the Global Herbal Food Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Herbal Food Supplements Market, By Source:

Fruits & Vegetables
Leaves
Roots
Others

Herbal Food Supplements Market, By Formulation:

Capsule
Liquid
Tablet
Powder
Others

Herbal Food Supplements Market, By End Use:

Pregnant Females
Adult
Pediatric
Geriatric
Others

Herbal Food Supplements Market, By Distribution Channel:

Pharmacies and Drug Stores
Supermarkets and Hypermarkets
Online
Others

Herbal Food Supplements Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Herbal Food Supplements Market.

Available Customizations:

Global Herbal Food Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Herbal Food Supplements Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Source (Fruits & Vegetables, Leaves, Roots, Others)
- 5.2.2. By Formulation (Capsule, Liquid, Tablet, Powder, Others)
- 5.2.3. By End Use (Pregnant Females, Adult, Pediatric, Geriatric, Others)
- 5.2.4. By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online, Others)
- 5.2.5. By Region
- 5.2.6. By Company (2024)
5.3. Market Map

6. North America Herbal Food Supplements Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Source
- 6.2.2. By Formulation
- 6.2.3. By End Use
- 6.2.4. By Distribution Channel
- 6.2.5. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Herbal Food Supplements Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Source
    - 6.3.1.2.2. By Formulation
    - 6.3.1.2.3. By End Use
    - 6.3.1.2.4. By Distribution Channel
- 6.3.2. Canada Herbal Food Supplements Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Source
    - 6.3.2.2.2. By Formulation
    - 6.3.2.2.3. By End Use
    - 6.3.2.2.4. By Distribution Channel
- 6.3.3. Mexico Herbal Food Supplements Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Source
    - 6.3.3.2.2. By Formulation
    - 6.3.3.2.3. By End Use
    - 6.3.3.2.4. By Distribution Channel

7. Europe Herbal Food Supplements Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Source
- 7.2.2. By Formulation
- 7.2.3. By End Use
- 7.2.4. By Distribution Channel
- 7.2.5. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Herbal Food Supplements Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Source
    - 7.3.1.2.2. By Formulation
    - 7.3.1.2.3. By End Use
    - 7.3.1.2.4. By Distribution Channel
- 7.3.2. France Herbal Food Supplements Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Source
    - 7.3.2.2.2. By Formulation
    - 7.3.2.2.3. By End Use
    - 7.3.2.2.4. By Distribution Channel
- 7.3.3. United Kingdom Herbal Food Supplements Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Source
    - 7.3.3.2.2. By Formulation
    - 7.3.3.2.3. By End Use
    - 7.3.3.2.4. By Distribution Channel
- 7.3.4. Italy Herbal Food Supplements Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Source
    - 7.3.4.2.2. By Formulation
    - 7.3.4.2.3. By End Use
    - 7.3.4.2.4. By Distribution Channel
- 7.3.5. Spain Herbal Food Supplements Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Source
    - 7.3.5.2.2. By Formulation
    - 7.3.5.2.3. By End Use
    - 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Herbal Food Supplements Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Source
- 8.2.2. By Formulation
- 8.2.3. By End Use
- 8.2.4. By Distribution Channel
- 8.2.5. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Herbal Food Supplements Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Source
    - 8.3.1.2.2. By Formulation
    - 8.3.1.2.3. By End Use
    - 8.3.1.2.4. By Distribution Channel
- 8.3.2. India Herbal Food Supplements Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Source
    - 8.3.2.2.2. By Formulation
    - 8.3.2.2.3. By End Use
    - 8.3.2.2.4. By Distribution Channel
- 8.3.3. Japan Herbal Food Supplements Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Source
    - 8.3.3.2.2. By Formulation
    - 8.3.3.2.3. By End Use
    - 8.3.3.2.4. By Distribution Channel
- 8.3.4. South Korea Herbal Food Supplements Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Source
    - 8.3.4.2.2. By Formulation
    - 8.3.4.2.3. By End Use
    - 8.3.4.2.4. By Distribution Channel
- 8.3.5. Australia Herbal Food Supplements Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Source
    - 8.3.5.2.2. By Formulation
    - 8.3.5.2.3. By End Use
    - 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Herbal Food Supplements Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Source
- 9.2.2. By Formulation
- 9.2.3. By End Use
- 9.2.4. By Distribution Channel
- 9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Herbal Food Supplements Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Source
    - 9.3.1.2.2. By Formulation
    - 9.3.1.2.3. By End Use
    - 9.3.1.2.4. By Distribution Channel
- 9.3.2. UAE Herbal Food Supplements Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Source
    - 9.3.2.2.2. By Formulation
    - 9.3.2.2.3. By End Use
    - 9.3.2.2.4. By Distribution Channel
- 9.3.3. South Africa Herbal Food Supplements Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Source
    - 9.3.3.2.2. By Formulation
    - 9.3.3.2.3. By End Use
    - 9.3.3.2.4. By Distribution Channel

10. South America Herbal Food Supplements Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Source
- 10.2.2. By Formulation
- 10.2.3. By End Use
- 10.2.4. By Distribution Channel
- 10.2.5. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Herbal Food Supplements Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Source
    - 10.3.1.2.2. By Formulation
    - 10.3.1.2.3. By End Use
    - 10.3.1.2.4. By Distribution Channel
- 10.3.2. Colombia Herbal Food Supplements Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Source
    - 10.3.2.2.2. By Formulation
    - 10.3.2.2.3. By End Use
    - 10.3.2.2.4. By Distribution Channel
- 10.3.3. Argentina Herbal Food Supplements Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Source
    - 10.3.3.2.2. By Formulation
    - 10.3.3.2.3. By End Use
    - 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Herbal Food Supplements Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Jarrow Formulas, Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Solgar, Inc.
15.3. Nature's Bounty (NY) Inc.
15.4. Ancient GreenFields Pvt. Ltd.
15.5. Gaia Herbs, Inc.
15.6. J.R. Simplot Company
15.7. General Mills, Inc.
15.8. Bio-Botanica, Inc.
15.9. Herb Pharm, LLC
15.10. NOW Health Group, Inc.