Herbal Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Source, By Application, By Form, By Function, By Region and Competition, 2020-2030F

Description

The Global Herbal Supplements Market, valued at USD 88.96 Million in 2024, is projected to grow at a CAGR of 9.31% to reach USD 151.77 Million by 2030. Herbal supplements are products derived from botanical sources, formulated to support specific health or physiological functions. Market growth is primarily driven by rising global consumer interest in natural and preventive health solutions and increasing awareness of the effectiveness of botanicals in addressing diverse wellness needs. Higher disposable incomes in emerging economies are also expanding access to these products. However, the market faces a significant challenge due to regulatory inconsistencies and the absence of harmonized standards across countries, creating variations in product quality and complicated compliance requirements.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 88.96 Million
Market Size 2030	USD 151.77 Million
CAGR 2025-2030	9.31%
Fastest Growing Segment	Accu-Chek Inform II
Largest Market	Asia Pacific

Key Market Drivers

The herbal supplements market is strongly driven by rising health consciousness and the increasing adoption of preventive healthcare practices. Consumers are proactively seeking natural solutions to support long-term wellness, with many opting for herbal products perceived as safe and holistic. The Council for Responsible Nutrition's 2024 Consumer Survey reported that 42 percent of supplement users cited overall health and wellness as their primary motivation. A growing preference for plant-based and naturally derived ingredients further accelerates market expansion. The trend is evident in the performance of specific herbal ingredients; the American Botanical Council's 2023 Herb Market Report noted a 108 percent increase in beet root supplement sales in the U.S. mainstream channel. Additionally, the overall market strength is supported by significant retail activity, with U.S. herbal dietary supplement sales reaching an estimated USD 12.551 billion in 2023, underscoring sustained demand and growing consumer trust in botanical products.

Key Market Challenges

A major challenge hindering market growth is the lack of harmonized global regulatory standards for herbal supplements. Divergent regulations across countries lead to inconsistencies in product quality and complex compliance requirements related to ingredient approval, dosage limits, and labeling. Manufacturers must navigate multiple regulatory frameworks, increasing operational burdens and limiting scalability. This regulatory fragmentation also restricts international trade, slowing market expansion and discouraging innovation. According to the European Federation of Associations of Health Product Manufacturers (EHPM), the European food supplement sector was valued at EUR 18 billion in 2023, yet fragmented regulatory implementation in the region continues to impede innovation and make long-term investment planning difficult, illustrating how inconsistent standards directly constrain market development.

Key Market Trends

Personalized Herbal Formulations are emerging as a key trend, driven by consumer preference for individualized health solutions tailored to specific needs, genetics, and lifestyle factors. This approach enhances perceived effectiveness and customer satisfaction. In the Council for Responsible Nutrition's 2024 Consumer Survey, 69 percent of supplement users emphasized the importance of personalized regimens. Companies are responding by offering customized herbal blends developed through advanced diagnostic tools and data-driven insights. ZOOMSHEAL Health highlighted this trend in July 2025, demonstrating industry momentum toward bespoke formulation and R&D support for global brands.

Key Market Players

Glanbia PLC
Archer Daniels Midland Company
Nutramarks, Inc.
Herbalife Nutrition Ltd.
Blackmores Limited
Ricola AG
Bio-Botanica Inc.
Nature's Bounty (NY) Inc.
NaturaLife Asia Co., Ltd.

Report Scope:

In this report, the Global Herbal Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Herbal Supplements Market, By Source:

Leaves
Fruits & Vegetables
Barks
Roots
Others

Herbal Supplements Market, By Application:

Pharmaceuticals
Personal Care
Food & Beverages
Others

Herbal Supplements Market, By Form:

Capsules & Tablets
Syrups
Powder
Oils
Others

Herbal Supplements Market, By Function:

Medicinal
Aroma
Others

Herbal Supplements Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Herbal Supplements Market.

Available Customizations:

Global Herbal Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Herbal Supplements Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Source (Leaves, Fruits & Vegetables, Barks, Roots, Others)
- 5.2.2. By Application (Pharmaceuticals, Personal Care, Food & Beverages, Others)
- 5.2.3. By Form (Capsules & Tablets, Syrups, Powder, Oils, Others)
- 5.2.4. By Function (Medicinal, Aroma, Others)
- 5.2.5. By Region
- 5.2.6. By Company (2024)
5.3. Market Map

6. North America Herbal Supplements Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Source
- 6.2.2. By Application
- 6.2.3. By Form
- 6.2.4. By Function
- 6.2.5. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Herbal Supplements Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Source
    - 6.3.1.2.2. By Application
    - 6.3.1.2.3. By Form
    - 6.3.1.2.4. By Function
- 6.3.2. Canada Herbal Supplements Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Source
    - 6.3.2.2.2. By Application
    - 6.3.2.2.3. By Form
    - 6.3.2.2.4. By Function
- 6.3.3. Mexico Herbal Supplements Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Source
    - 6.3.3.2.2. By Application
    - 6.3.3.2.3. By Form
    - 6.3.3.2.4. By Function

7. Europe Herbal Supplements Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Source
- 7.2.2. By Application
- 7.2.3. By Form
- 7.2.4. By Function
- 7.2.5. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Herbal Supplements Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Source
    - 7.3.1.2.2. By Application
    - 7.3.1.2.3. By Form
    - 7.3.1.2.4. By Function
- 7.3.2. France Herbal Supplements Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Source
    - 7.3.2.2.2. By Application
    - 7.3.2.2.3. By Form
    - 7.3.2.2.4. By Function
- 7.3.3. United Kingdom Herbal Supplements Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Source
    - 7.3.3.2.2. By Application
    - 7.3.3.2.3. By Form
    - 7.3.3.2.4. By Function
- 7.3.4. Italy Herbal Supplements Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Source
    - 7.3.4.2.2. By Application
    - 7.3.4.2.3. By Form
    - 7.3.4.2.4. By Function
- 7.3.5. Spain Herbal Supplements Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Source
    - 7.3.5.2.2. By Application
    - 7.3.5.2.3. By Form
    - 7.3.5.2.4. By Function

8. Asia Pacific Herbal Supplements Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Source
- 8.2.2. By Application
- 8.2.3. By Form
- 8.2.4. By Function
- 8.2.5. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Herbal Supplements Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Source
    - 8.3.1.2.2. By Application
    - 8.3.1.2.3. By Form
    - 8.3.1.2.4. By Function
- 8.3.2. India Herbal Supplements Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Source
    - 8.3.2.2.2. By Application
    - 8.3.2.2.3. By Form
    - 8.3.2.2.4. By Function
- 8.3.3. Japan Herbal Supplements Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Source
    - 8.3.3.2.2. By Application
    - 8.3.3.2.3. By Form
    - 8.3.3.2.4. By Function
- 8.3.4. South Korea Herbal Supplements Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Source
    - 8.3.4.2.2. By Application
    - 8.3.4.2.3. By Form
    - 8.3.4.2.4. By Function
- 8.3.5. Australia Herbal Supplements Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Source
    - 8.3.5.2.2. By Application
    - 8.3.5.2.3. By Form
    - 8.3.5.2.4. By Function

9. Middle East & Africa Herbal Supplements Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Source
- 9.2.2. By Application
- 9.2.3. By Form
- 9.2.4. By Function
- 9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Herbal Supplements Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Source
    - 9.3.1.2.2. By Application
    - 9.3.1.2.3. By Form
    - 9.3.1.2.4. By Function
- 9.3.2. UAE Herbal Supplements Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Source
    - 9.3.2.2.2. By Application
    - 9.3.2.2.3. By Form
    - 9.3.2.2.4. By Function
- 9.3.3. South Africa Herbal Supplements Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Source
    - 9.3.3.2.2. By Application
    - 9.3.3.2.3. By Form
    - 9.3.3.2.4. By Function

10. South America Herbal Supplements Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Source
- 10.2.2. By Application
- 10.2.3. By Form
- 10.2.4. By Function
- 10.2.5. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Herbal Supplements Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Source
    - 10.3.1.2.2. By Application
    - 10.3.1.2.3. By Form
    - 10.3.1.2.4. By Function
- 10.3.2. Colombia Herbal Supplements Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Source
    - 10.3.2.2.2. By Application
    - 10.3.2.2.3. By Form
    - 10.3.2.2.4. By Function
- 10.3.3. Argentina Herbal Supplements Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Source
    - 10.3.3.2.2. By Application
    - 10.3.3.2.3. By Form
    - 10.3.3.2.4. By Function

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Herbal Supplements Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Glanbia PLC
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Archer Daniels Midland Company
15.3. Nutramarks, Inc.
15.4. Herbalife Nutrition Ltd.
15.5. Blackmores Limited
15.6. Ricola AG
15.7. Bio-Botanica Inc.
15.8. Nature's Bounty (NY) Inc.
15.9. NaturaLife Asia Co., Ltd.