Power Rental Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Fuel Type, By Power Rating, By Application, By End-Use Industry, By Region and Competition, 2020-2030F

Description

The Global Power Rental Market, valued at USD 22.83 Billion in 2024, is projected to grow at a CAGR of 8.39% to reach USD 37.02 Billion by 2030. This market provides temporary power generation solutions-including generators, transformers, and distribution systems-for industrial operations, construction projects, utility outages, and large-scale events. Growth is primarily driven by rapid industrialization, ongoing global infrastructure development, rising energy demand across multiple sectors, and the increasing frequency of extreme weather events that necessitate emergency power.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 22.83 Billion
Market Size 2030	USD 37.02 Billion
CAGR 2025-2030	8.39%
Fastest Growing Segment	501 to 2500 KW
Largest Market	Asia Pacific

Key Market Drivers

The increasing need for continuous and reliable power supply is a crucial driver of the global power rental market, as industries rely on uninterrupted energy to maintain productivity and prevent financial losses. Data centers, for example, require consistent power beyond what traditional grids can reliably provide. The International Energy Agency's March 2024 Electricity 2024 report indicates that global electricity consumption from data centers is expected to more than double, rising from 460 TWh in 2022 to over 1,000 TWh by 2026. Simultaneously, grid instability caused by aging infrastructure, extreme weather, and integration challenges with renewable energy sources drives demand for temporary power solutions. According to NERC's June 2024 State of Reliability report, wind resources experienced forced outage rates of 18.9% in 2023, up from 18.1% in 2022, contributing to grid unreliability. Strong industry performance reflects this demand: Aggreko reported annual sales of USD 2.85 billion for the year ending December 28, 2024, a 14% increase over 2023, as noted by International Rental News in April 2025.

Key Market Challenges

A major challenge to the global power rental market lies in the substantial capital expenditure required to procure, maintain, and upgrade fleets of power generation and distribution assets. These investments significantly strain profitability and can restrict the competitive capabilities of smaller firms. The high capital intensity creates barriers to entry and inherently favors large, established players with stronger financial capacity. According to the European Rental Association, equipment investment across the European rental market was expected to remain flat in 2023 following a 4.2% increase in 2022, illustrating the constraining financial environment. These conditions limit innovation and expansion opportunities, ultimately slowing broader market growth.

Key Market Trends

Growing Adoption of Hybrid and Renewable Energy Solutions is a pivotal trend shaping the global power rental market. Companies increasingly deploy hybrid systems that combine conventional generators with battery storage or solar power, driven by stricter environmental regulations and rising corporate sustainability goals. Aggreko invested over USD 140 million across 2023 and 2024 to expand its Greener Upgrades(TM) fleet, including battery systems designed to reduce emissions and optimize fuel consumption. This shift is reinforced by declining renewable energy costs; according to IRENA's 2025 Renewable Power Generation Costs in 2024 report, total installed costs for most renewable power technologies fell by more than 10% from 2023 to 2024.

Key Market Players

Caterpillar Inc.
Herc Rentals Inc.
Aggreko Ltd
United Rentals Inc.
Cummins, Inc.
Ashtead Group plc
Wacker Neuson SE
Generac Power Systems, Inc.

Report Scope:

In this report, the Global Power Rental Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Power Rental Market, By Fuel Type:

Diesel
Natural Gas
Others

Power Rental Market, By Power Rating:

Up to 50 KW
51 to 500 KW
501 to 2500 KW
Above 2500 KW

Power Rental Market, By Application:

Peak shaving
Standby power
Continuous power

Power Rental Market, By End-Use Industry:

Utilities
Oil & Gas
Mining
Manufacturing
Telecom & Data Centers
Others

Power Rental Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Power Rental Market.

Available Customizations:

Global Power Rental Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Power Rental Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Fuel Type (Diesel, Natural Gas, Others)
- 5.2.2. By Power Rating (Up to 50 KW, 51 to 500 KW, 501 to 2500 KW, Above 2500 KW)
- 5.2.3. By Application (Peak shaving, Standby power, Continuous power)
- 5.2.4. By End-Use Industry (Utilities, Oil & Gas, Mining, Manufacturing, Telecom & Data Centers, Others)
- 5.2.5. By Region
- 5.2.6. By Company (2024)
5.3. Market Map

6. North America Power Rental Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Fuel Type
- 6.2.2. By Power Rating
- 6.2.3. By Application
- 6.2.4. By End-Use Industry
- 6.2.5. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Power Rental Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Fuel Type
    - 6.3.1.2.2. By Power Rating
    - 6.3.1.2.3. By Application
    - 6.3.1.2.4. By End-Use Industry
- 6.3.2. Canada Power Rental Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Fuel Type
    - 6.3.2.2.2. By Power Rating
    - 6.3.2.2.3. By Application
    - 6.3.2.2.4. By End-Use Industry
- 6.3.3. Mexico Power Rental Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Fuel Type
    - 6.3.3.2.2. By Power Rating
    - 6.3.3.2.3. By Application
    - 6.3.3.2.4. By End-Use Industry

7. Europe Power Rental Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Fuel Type
- 7.2.2. By Power Rating
- 7.2.3. By Application
- 7.2.4. By End-Use Industry
- 7.2.5. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Power Rental Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Fuel Type
    - 7.3.1.2.2. By Power Rating
    - 7.3.1.2.3. By Application
    - 7.3.1.2.4. By End-Use Industry
- 7.3.2. France Power Rental Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Fuel Type
    - 7.3.2.2.2. By Power Rating
    - 7.3.2.2.3. By Application
    - 7.3.2.2.4. By End-Use Industry
- 7.3.3. United Kingdom Power Rental Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Fuel Type
    - 7.3.3.2.2. By Power Rating
    - 7.3.3.2.3. By Application
    - 7.3.3.2.4. By End-Use Industry
- 7.3.4. Italy Power Rental Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Fuel Type
    - 7.3.4.2.2. By Power Rating
    - 7.3.4.2.3. By Application
    - 7.3.4.2.4. By End-Use Industry
- 7.3.5. Spain Power Rental Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Fuel Type
    - 7.3.5.2.2. By Power Rating
    - 7.3.5.2.3. By Application
    - 7.3.5.2.4. By End-Use Industry

8. Asia Pacific Power Rental Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Fuel Type
- 8.2.2. By Power Rating
- 8.2.3. By Application
- 8.2.4. By End-Use Industry
- 8.2.5. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Power Rental Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Fuel Type
    - 8.3.1.2.2. By Power Rating
    - 8.3.1.2.3. By Application
    - 8.3.1.2.4. By End-Use Industry
- 8.3.2. India Power Rental Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Fuel Type
    - 8.3.2.2.2. By Power Rating
    - 8.3.2.2.3. By Application
    - 8.3.2.2.4. By End-Use Industry
- 8.3.3. Japan Power Rental Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Fuel Type
    - 8.3.3.2.2. By Power Rating
    - 8.3.3.2.3. By Application
    - 8.3.3.2.4. By End-Use Industry
- 8.3.4. South Korea Power Rental Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Fuel Type
    - 8.3.4.2.2. By Power Rating
    - 8.3.4.2.3. By Application
    - 8.3.4.2.4. By End-Use Industry
- 8.3.5. Australia Power Rental Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Fuel Type
    - 8.3.5.2.2. By Power Rating
    - 8.3.5.2.3. By Application
    - 8.3.5.2.4. By End-Use Industry

9. Middle East & Africa Power Rental Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Fuel Type
- 9.2.2. By Power Rating
- 9.2.3. By Application
- 9.2.4. By End-Use Industry
- 9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Power Rental Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Fuel Type
    - 9.3.1.2.2. By Power Rating
    - 9.3.1.2.3. By Application
    - 9.3.1.2.4. By End-Use Industry
- 9.3.2. UAE Power Rental Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Fuel Type
    - 9.3.2.2.2. By Power Rating
    - 9.3.2.2.3. By Application
    - 9.3.2.2.4. By End-Use Industry
- 9.3.3. South Africa Power Rental Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Fuel Type
    - 9.3.3.2.2. By Power Rating
    - 9.3.3.2.3. By Application
    - 9.3.3.2.4. By End-Use Industry

10. South America Power Rental Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Fuel Type
- 10.2.2. By Power Rating
- 10.2.3. By Application
- 10.2.4. By End-Use Industry
- 10.2.5. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Power Rental Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Fuel Type
    - 10.3.1.2.2. By Power Rating
    - 10.3.1.2.3. By Application
    - 10.3.1.2.4. By End-Use Industry
- 10.3.2. Colombia Power Rental Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Fuel Type
    - 10.3.2.2.2. By Power Rating
    - 10.3.2.2.3. By Application
    - 10.3.2.2.4. By End-Use Industry
- 10.3.3. Argentina Power Rental Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Fuel Type
    - 10.3.3.2.2. By Power Rating
    - 10.3.3.2.3. By Application
    - 10.3.3.2.4. By End-Use Industry

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Power Rental Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Caterpillar Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Herc Rentals Inc.
15.3. Aggreko Ltd
15.4. United Rentals Inc.
15.5. Cummins, Inc.
15.6. Ashtead Group plc
15.7. Wacker Neuson SE
15.8. Generac Power Systems, Inc.