Customer Relationship Management Analytics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Deployment, By End User Industry, By Region, and By Competition, 2020-2030F

Description

The Global Customer Relationship Management Analytics Market will grow from USD 9.13 Billion in 2024 to USD 18.14 Billion by 2030 at a 12.12% CAGR. The Global Customer Relationship Management (CRM) Analytics market focuses on the systematic collection, analysis, and interpretation of customer data to derive actionable insights into customer behavior, preferences, and needs, thereby enabling businesses to optimize engagement and strategic decision-making. Market growth is primarily driven by the increasing adoption of cloud-based CRM solutions, the imperative for personalized customer experiences, and a growing organizational emphasis on data-driven strategies for customer retention and acquisition.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 9.13 Billion
Market Size 2030	USD 18.14 Billion
CAGR 2025-2030	12.12%
Fastest Growing Segment	Customer Analytics
Largest Market	North America

Key Market Drivers

The increasing demand for data-driven customer insights fundamentally drives the Global Customer Relationship Management Analytics Market. Businesses prioritize comprehensive data analysis to understand customer behavior, preferences, and journeys, enabling informed strategic decisions. This focus extends beyond collection to actionable intelligence that predicts trends and optimizes interactions, helping organizations leverage vast datasets for deeper customer understanding.

Key Market Challenges

Stringent data privacy regulations represent a significant impediment to the expansion of the Global Customer Relationship Management Analytics market. The evolving landscape of global and regional privacy mandates, such as the General Data Protection Regulation and the California Consumer Privacy Act, imposes substantial burdens on organizations seeking to leverage customer data for analytical insights. These regulations dictate strict controls over data collection, storage, processing, and sharing, directly limiting the scope and accessibility of data crucial for robust CRM analytics.

Key Market Trends

Advanced AI and machine learning for predictive and prescriptive analytics represents a significant market trend, moving beyond historical analysis to anticipating future customer needs and recommending optimal actions. CRM analytics platforms increasingly embed these capabilities to forecast customer churn, identify cross-selling opportunities, and personalize customer journeys at scale.

Key Market Players

Salesforce, Inc.
Microsoft Corporation
Oracle Corporation
SAP SE
Adobe Inc.
Zoho Corporation Pvt. Ltd.
HubSpot, Inc.
QlikTech International AB
Looker, Inc.
Domo, Inc.

Report Scope:

In this report, the Global Customer Relationship Management Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Customer Relationship Management Analytics Market, By Type:

Sales & Marketing Analytics
Contact Center Analytics
Customer Analytics

Customer Relationship Management Analytics Market, By Deployment:

On-premise
Cloud

Customer Relationship Management Analytics Market, By End User Industry:

BFSI
Healthcare
Retail
Telecom & IT
Transportation & Logistics
Media & Entertainment

Customer Relationship Management Analytics Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Customer Relationship Management Analytics Market.

Available Customizations:

Global Customer Relationship Management Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Customer Relationship Management Analytics Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics)
- 5.2.2. By Deployment (On-premise, Cloud)
- 5.2.3. By End User Industry (BFSI, Healthcare, Retail, Telecom & IT, Transportation & Logistics, Media & Entertainment)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Customer Relationship Management Analytics Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Deployment
- 6.2.3. By End User Industry
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Customer Relationship Management Analytics Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Deployment
    - 6.3.1.2.3. By End User Industry
- 6.3.2. Canada Customer Relationship Management Analytics Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Deployment
    - 6.3.2.2.3. By End User Industry
- 6.3.3. Mexico Customer Relationship Management Analytics Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Deployment
    - 6.3.3.2.3. By End User Industry

7. Europe Customer Relationship Management Analytics Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Deployment
- 7.2.3. By End User Industry
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Customer Relationship Management Analytics Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Deployment
    - 7.3.1.2.3. By End User Industry
- 7.3.2. France Customer Relationship Management Analytics Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Deployment
    - 7.3.2.2.3. By End User Industry
- 7.3.3. United Kingdom Customer Relationship Management Analytics Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Deployment
    - 7.3.3.2.3. By End User Industry
- 7.3.4. Italy Customer Relationship Management Analytics Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Deployment
    - 7.3.4.2.3. By End User Industry
- 7.3.5. Spain Customer Relationship Management Analytics Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Deployment
    - 7.3.5.2.3. By End User Industry

8. Asia Pacific Customer Relationship Management Analytics Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Deployment
- 8.2.3. By End User Industry
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Customer Relationship Management Analytics Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Deployment
    - 8.3.1.2.3. By End User Industry
- 8.3.2. India Customer Relationship Management Analytics Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Deployment
    - 8.3.2.2.3. By End User Industry
- 8.3.3. Japan Customer Relationship Management Analytics Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Deployment
    - 8.3.3.2.3. By End User Industry
- 8.3.4. South Korea Customer Relationship Management Analytics Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Deployment
    - 8.3.4.2.3. By End User Industry
- 8.3.5. Australia Customer Relationship Management Analytics Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Deployment
    - 8.3.5.2.3. By End User Industry

9. Middle East & Africa Customer Relationship Management Analytics Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Deployment
- 9.2.3. By End User Industry
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Customer Relationship Management Analytics Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Deployment
    - 9.3.1.2.3. By End User Industry
- 9.3.2. UAE Customer Relationship Management Analytics Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Deployment
    - 9.3.2.2.3. By End User Industry
- 9.3.3. South Africa Customer Relationship Management Analytics Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Deployment
    - 9.3.3.2.3. By End User Industry

10. South America Customer Relationship Management Analytics Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Deployment
- 10.2.3. By End User Industry
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Customer Relationship Management Analytics Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Deployment
    - 10.3.1.2.3. By End User Industry
- 10.3.2. Colombia Customer Relationship Management Analytics Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Deployment
    - 10.3.2.2.3. By End User Industry
- 10.3.3. Argentina Customer Relationship Management Analytics Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Deployment
    - 10.3.3.2.3. By End User Industry

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Customer Relationship Management Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Salesforce, Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Microsoft Corporation
15.3. Oracle Corporation
15.4. SAP SE
15.5. Adobe Inc.
15.6. Zoho Corporation Pvt. Ltd.
15.7. HubSpot, Inc.
15.8. QlikTech International AB
15.9. Looker, Inc.
15.10. Domo, Inc.