Wine and Spirits Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By End Use, By Sales Channel, By Region, By Competition, 2020-2030F

Description

The Global Wine and Spirits Market, valued at USD 257.18 Billion in 2024, is projected to experience a CAGR of 6.44% to reach USD 373.93 Billion by 2030. The global wine and spirits market encompasses alcoholic beverages derived from fermented grapes, specifically wine, and distilled products originating from fermented grains, fruits, or vegetables, defined as spirits. Market growth is fundamentally driven by increasing global disposable incomes, urbanization, cultural exchange, and continuous product innovation.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 257.18 Billion
Market Size 2030	USD 373.93 Billion
CAGR 2025-2030	6.44%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

Rising disposable incomes and the increasing demand for premium and luxury products represent critical drivers within the global wine and spirits market. Enhanced purchasing power, particularly in emerging economies, enables consumers to allocate a larger portion of their discretionary income towards higher-quality alcoholic beverages. This shift is evident in markets such as India, where, according to Pernod Ricard's Third Quarter FY24 Sales and Results, in April 2024, organic sales grew by 8% in the third quarter of fiscal year 2024, reflecting robust consumer demand.

Key Market Challenges

The escalating impact of climate change on agricultural yields presents a significant impediment to the global wine and spirits market, primarily through its direct effect on raw material availability. Extreme weather events, including droughts, frosts, and excessive rainfall, disrupt grape harvests, introducing considerable volatility in supply. According to the International Organisation of Vine and Wine, preliminary estimates project global wine production for 2024 to average 231 million hectoliters, marking a 2% decrease from 2023 and a 13% reduction compared to the ten-year average.

Key Market Trends

The expanding demand for no- and low-alcohol beverages, reflecting a sustained consumer shift towards moderation and health-conscious choices. This trend extends beyond temporary lifestyle changes, establishing a permanent segment within the industry. Consumers are increasingly seeking alternatives that offer comparable flavor complexity and drinking experiences without the full alcoholic content.

Key Market Players

Diageo plc
Constellation Brands Inc.
Anheuser-Busch InBev NV
The Wine Group / Bacardi Limited
Treasury Wine Estates Limited
E. & J. Gallo Winery
Brown-Forman Corporation
Beam Suntory Inc.
William Grant & Sons Ltd.
Pernod Ricard SA

Report Scope:

In this report, the Global Wine and Spirits Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wine and Spirits Market, By Type:

Wines
Spirits

Wine and Spirits Market, By End Use:

Corporate Hospitality
Restaurants
Pubs

Wine and Spirits Market, By Sales Channel:

Direct Sales
Online
Hypermarkets/Supermarkets
Liquor Stores
Others

Wine and Spirits Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Wine and Spirits Market.

Available Customizations:

Global Wine and Spirits Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Wine and Spirits Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Wines, Spirits)
- 5.2.2. By End Use (Corporate Hospitality, Restaurants, Pubs)
- 5.2.3. By Sales Channel (Direct Sales, Online, Hypermarkets/Supermarkets, Liquor Stores, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Wine and Spirits Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By End Use
- 6.2.3. By Sales Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Wine and Spirits Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By End Use
    - 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada Wine and Spirits Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By End Use
    - 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico Wine and Spirits Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By End Use
    - 6.3.3.2.3. By Sales Channel

7. Europe Wine and Spirits Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By End Use
- 7.2.3. By Sales Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Wine and Spirits Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By End Use
    - 7.3.1.2.3. By Sales Channel
- 7.3.2. France Wine and Spirits Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By End Use
    - 7.3.2.2.3. By Sales Channel
- 7.3.3. United Kingdom Wine and Spirits Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By End Use
    - 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy Wine and Spirits Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By End Use
    - 7.3.4.2.3. By Sales Channel
- 7.3.5. Spain Wine and Spirits Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By End Use
    - 7.3.5.2.3. By Sales Channel

8. Asia Pacific Wine and Spirits Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By End Use
- 8.2.3. By Sales Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Wine and Spirits Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By End Use
    - 8.3.1.2.3. By Sales Channel
- 8.3.2. India Wine and Spirits Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By End Use
    - 8.3.2.2.3. By Sales Channel
- 8.3.3. Japan Wine and Spirits Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By End Use
    - 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea Wine and Spirits Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By End Use
    - 8.3.4.2.3. By Sales Channel
- 8.3.5. Australia Wine and Spirits Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By End Use
    - 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Wine and Spirits Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By End Use
- 9.2.3. By Sales Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Wine and Spirits Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By End Use
    - 9.3.1.2.3. By Sales Channel
- 9.3.2. UAE Wine and Spirits Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By End Use
    - 9.3.2.2.3. By Sales Channel
- 9.3.3. South Africa Wine and Spirits Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By End Use
    - 9.3.3.2.3. By Sales Channel

10. South America Wine and Spirits Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By End Use
- 10.2.3. By Sales Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Wine and Spirits Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By End Use
    - 10.3.1.2.3. By Sales Channel
- 10.3.2. Colombia Wine and Spirits Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By End Use
    - 10.3.2.2.3. By Sales Channel
- 10.3.3. Argentina Wine and Spirits Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By End Use
    - 10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Wine and Spirits Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Diageo plc
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Constellation Brands Inc.
15.3. Anheuser-Busch InBev NV
15.4. The Wine Group / Bacardi Limited
15.5. Treasury Wine Estates Limited
15.6. E. & J. Gallo Winery
15.7. Brown-Forman Corporation
15.8. Beam Suntory Inc.
15.9. William Grant & Sons Ltd.
15.10. Pernod Ricard SA