Smart Toothbrush Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Price Range, By Distribution Channel, By Region & Competition, 2021-2031F

Description

The Global Smart Toothbrush Market is projected to expand from USD 1.32 Billion in 2025 to USD 2.68 Billion by 2031, reflecting a CAGR of 12.53%. A smart toothbrush is characterized as a sophisticated oral hygiene tool featuring sensors and wireless connectivity, usually via Bluetooth, which relays brushing metrics to a companion mobile app for habit analysis and live guidance. This market growth is chiefly underpinned by a heightening global focus on preventive healthcare and increasing consumer desire for personalized, tech-enabled wellness products. As reported by the Delta Dental Plans Association in 2024, 92% of adults acknowledged a distinct correlation between oral health and general well-being, underscoring the robust consumer intent fueling the uptake of intelligent care devices.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 1.32 Billion
Market Size 2031	USD 2.68 Billion
CAGR 2026-2031	12.53%
Fastest Growing Segment	Online
Largest Market	North America

One major obstacle hindering wider market growth is the substantial retail price of these technologically complex devices relative to traditional options. The cost of integrating sensitive bio-feedback sensors and sustaining application ecosystems mandates a premium pricing model, which curbs accessibility for budget-sensitive groups and restricts market penetration in developing regions where price sensitivity is high.

Market Driver

Innovations in Artificial Intelligence and IoT connectivity serve as a critical catalyst, converting standard oral hygiene into a data-driven process. These capabilities permit toothbrushes to map the mouth and offer immediate feedback on brushing coverage, effectively functioning as a virtual coach to rectify user techniques. Sensor integration facilitates the exact tracking of pressure and duration, directly fulfilling consumer requests for professional-level hygiene at home. According to Procter & Gamble's '2024 Annual Report' from August 2024, the Oral Care segment saw a 5% rise in organic sales, a growth trend credited to the market success of super-premium innovations utilizing these smart features, signaling a distinct consumer preference for devices offering tangible health benefits via connected apps.

The growing global incidence of periodontal issues and dental caries is further hastening the shift from manual brushes to smart electric devices. As individuals become increasingly aware of the connection between oral cleanliness and systemic health, there is a greater dependence on instruments that provide enhanced plaque removal and preventative maintenance. In May 2024, the Oral Health Foundation's 'National Smile Month 2024 Report' disclosed that 66% of adults possess visible plaque, emphasizing a notable deficiency in manual brushing efficacy that smart tools seek to correct. This need is financially evident; Colgate-Palmolive reported a 2.4% Net Sales rise in the third quarter of 2024, propelled by continued momentum across their oral care division.

Market Challenge

The elevated retail price of smart toothbrushes stands as a significant barrier to the global market's broader expansion, effectively confining adoption to wealthier demographics. These units incorporate sophisticated elements like bio-feedback sensors, gyroscopes, and Bluetooth modules, which considerably raise the bill of materials relative to standard electric or manual alternatives. Additionally, the requirement to support a software ecosystem for data processing compels manufacturers to apply premium pricing. This financial hurdle excludes a large portion of budget-minded consumers who value affordability over tech capabilities, thereby limiting market penetration in price-sensitive developing areas where funds for oral hygiene are restricted.

This pricing difficulty is intensified by general economic strain on consumer healthcare expenditures, which curtails the disposable income available for non-essential wellness tools. As the price of necessary dental services increases, the average consumer's readiness to purchase high-end oral care equipment declines. Data from the American Dental Association indicates that by August 2025, consumer dental spending had risen by 4% compared to the start of the year. This upward trajectory in essential care expenses strengthens financial reluctance regarding premium smart devices, impeding mass-market expansion and relegating the technology to a niche luxury classification.

Market Trends

The fusion of Smart Oral Care Data with Remote Teledentistry Platforms is redefining the market by connecting daily home hygiene with professional dental supervision. Smart toothbrushes are increasingly engineered to transmit brushing frequency, duration, and coverage metrics directly to dental experts through cloud systems, enabling dentists to track patient compliance remotely and intercede promptly if hygiene standards decline. This integration is growing rapidly within institutions; for instance, in October 2024, Philips announced in its 'Philips and Aspen Dental Launch Multi-Year Sonicare-Brand Partnership' press release that it had solidified this movement by implementing Sonicare solutions across Aspen Dental's network of over 1,100 sites, allowing clinicians to utilize patient data to enhance treatment results.

The shift toward Sustainable Materials and Modular Repairable Designs has arisen as a vital reaction to the environmental consequences of disposable plastic oral care items. Manufacturers are looking beyond technical specs to distinguish their products via eco-conscious innovations, such as plant-derived plastics and modular structures that permit users to replace individual parts rather than the whole unit. This transition meets the rising consumer aversion to single-use waste and supports corporate net-zero objectives. In February 2025, Colgate-Palmolive's '2024 Sustainability & Social Impact Report' emphasized this strategic shift, revealing that 93% of its packaging portfolio had transitioned to recyclable, reusable, or compostable materials by December 31, 2024, showcasing a significant industry dedication to lessening the ecological impact of oral care hardware.

Key Market Players

Colgate-Palmolive Company
Philips N.V.
The Procter & Gamble Company
Ionic BLU LLC
Xiomi Corporation
Bitvae
Grush Inc
Shenzhen evowera Technology Co., Ltd.
Yunding Hongkong Company Limited
Kolibree Inc

Report Scope

In this report, the Global Smart Toothbrush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Smart Toothbrush Market, By Product Type

Battery Power
Rechargeable

Smart Toothbrush Market, By Price Range

Less than 100
100-200
More than 200

Smart Toothbrush Market, By Distribution Channel

Supermarkets/Hypermarkets
Pharmacy/ Drug Stores
Online
Others (Electronic Store, Departmental Stores, etc.)

Smart Toothbrush Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Smart Toothbrush Market.

Available Customizations:

Global Smart Toothbrush Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Smart Toothbrush Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Battery Power, Rechargeable)
- 5.2.2. By Price Range (Less than 100, 100-200, More than 200)
- 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/ Drug Stores, Online, Others (Electronic Store, Departmental Stores, etc.))
- 5.2.4. By Region
- 5.2.5. By Company (2025)
5.3. Market Map

6. North America Smart Toothbrush Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Price Range
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Smart Toothbrush Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Price Range
    - 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Smart Toothbrush Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Price Range
    - 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Smart Toothbrush Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Price Range
    - 6.3.3.2.3. By Distribution Channel

7. Europe Smart Toothbrush Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Price Range
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Smart Toothbrush Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Price Range
    - 7.3.1.2.3. By Distribution Channel
- 7.3.2. France Smart Toothbrush Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Price Range
    - 7.3.2.2.3. By Distribution Channel
- 7.3.3. United Kingdom Smart Toothbrush Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Price Range
    - 7.3.3.2.3. By Distribution Channel
- 7.3.4. Italy Smart Toothbrush Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Price Range
    - 7.3.4.2.3. By Distribution Channel
- 7.3.5. Spain Smart Toothbrush Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Price Range
    - 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Smart Toothbrush Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Price Range
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Smart Toothbrush Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Price Range
    - 8.3.1.2.3. By Distribution Channel
- 8.3.2. India Smart Toothbrush Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Price Range
    - 8.3.2.2.3. By Distribution Channel
- 8.3.3. Japan Smart Toothbrush Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Price Range
    - 8.3.3.2.3. By Distribution Channel
- 8.3.4. South Korea Smart Toothbrush Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Price Range
    - 8.3.4.2.3. By Distribution Channel
- 8.3.5. Australia Smart Toothbrush Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Price Range
    - 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Smart Toothbrush Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Price Range
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Smart Toothbrush Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Price Range
    - 9.3.1.2.3. By Distribution Channel
- 9.3.2. UAE Smart Toothbrush Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Price Range
    - 9.3.2.2.3. By Distribution Channel
- 9.3.3. South Africa Smart Toothbrush Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Price Range
    - 9.3.3.2.3. By Distribution Channel

10. South America Smart Toothbrush Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Price Range
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Smart Toothbrush Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Price Range
    - 10.3.1.2.3. By Distribution Channel
- 10.3.2. Colombia Smart Toothbrush Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Price Range
    - 10.3.2.2.3. By Distribution Channel
- 10.3.3. Argentina Smart Toothbrush Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Price Range
    - 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Smart Toothbrush Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Colgate-Palmolive Company
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Philips N.V.
15.3. The Procter & Gamble Company
15.4. Ionic BLU LLC
15.5. Xiomi Corporation
15.6. Bitvae
15.7. Grush Inc
15.8. Shenzhen evowera Technology Co., Ltd.
15.9. Yunding Hongkong Company Limited
15.10. Kolibree Inc