Lingerie Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Pricing, By Distribution Channel, By Region & Competition, 2021-2031F

The Global Lingerie Market is projected to expand from USD 95.12 Billion in 2025 to USD 139.89 Billion by 2031, reflecting a compound annual growth rate of 6.64%. This industry encompasses intimate apparel categories including brassieres, panties, shapewear, loungewear, and sleepwear, all engineered to provide functional support alongside aesthetic appeal and comfort. Key factors propelling this sector's growth include the rising disposable income of female consumers and increasing global female workforce participation, which sustain demand for both essential and premium undergarments. Additionally, rapid urbanization and the development of organized retail infrastructure have enhanced product accessibility, enabling manufacturers to effectively penetrate emerging markets.

Despite these robust economic drivers, the industry encounters significant hurdles related to volatile raw material costs and the pressure to establish sustainable supply chains. The dependence on high-volume material inputs is highlighted by recent industrial statistics; according to Textile Exchange, global fiber production reached approximately 132 million tonnes in 2024, emphasizing the vast scale of natural and synthetic resources required by brands. Consequently, intimate apparel manufacturers face the dual task of managing escalating production requirements and meeting environmental compliance standards, factors that threaten to squeeze profit margins and hinder seamless market expansion.

Market Driver

The rapid proliferation of e-commerce and online retail channels has fundamentally transformed the marketing and consumption of intimate apparel, serving as a primary engine for market growth. Digital platforms provide consumers with the privacy and convenience often sought when buying sensitive products like lingerie, while enabling brands to display vast inventories that physical stores cannot stock. This transition to virtual retail is supported by quantitative data from major industry players optimizing omnichannel strategies; according to American Eagle Outfitters, Inc., in its 'Fourth Quarter and Fiscal Year 2023 Results' from March 2024, total digital revenue rose by 19% in the fourth quarter, highlighting the critical role of online engagement in driving sales for its portfolio, including the Aerie brand. As a result, integrating mobile shopping apps and personalized virtual fitting tools has become essential for maintaining a competitive edge.

Equally important is the growing emphasis on body positivity and inclusive sizing, which necessitates a shift away from unrealistic beauty standards toward products catering to diverse body types. This cultural evolution has driven both established manufacturers and new entrants to broaden their size ranges and utilize diverse models, effectively expanding their total addressable market. The scale of this sector-wide transformation is evidenced by industry leader Victoria's Secret & Co., which reported net sales of $6.182 billion for the fiscal year 2023 in 2024, reflecting the massive operations adapting to evolving consumer values. Specialized brands are also capitalizing on this demand; according to Torrid Holdings Inc., in its 'Fourth Quarter and Fiscal Year 2023 Results' released in March 2024, the company generated net sales of $1.152 billion, confirming the significant commercial viability of providing dedicated apparel and intimates for sizes 10 to 30.

Market Challenge

The volatility of raw material costs poses a major barrier to the continued advancement of the intimate apparel sector. Producing lingerie requires specialized inputs such as fine lace, silk, and high-performance synthetic fabrics, materials that are highly susceptible to global price fluctuations. When the costs of these critical components become unstable, manufacturers encounter substantial difficulties in forecasting expenses and sustaining competitive pricing models. This unpredictability creates a risky environment where production budgets are often exceeded, compelling companies to absorb the financial losses rather than passing them on to price-sensitive customers.

These economic pressures directly hinder market expansion by eroding the operational capital needed for reinvestment. As brands struggle to procure affordable materials, their ability to diversify product lines or expand into new geographic regions is significantly restricted. According to the International Textile Manufacturers Federation, in May 2024, 25 percent of global textile producers identified high raw material prices as a major constraint on their business operations. Consequently, the constant necessity to mitigate rising input costs diverts essential resources away from growth initiatives, resulting in stagnated production volumes and limiting the overall development of the industry.

Market Trends

The integration of recycled and bio-based performance fabrics is reshaping product development strategies as manufacturers aim to uphold environmental stewardship without sacrificing functionality. This trend is defined by the swift adoption of regenerative cellulose and upcycled synthetics, enabling brands to offer high-performance features like breathability and moisture-wicking alongside sustainability credentials. Unlike cost-driven raw material issues, this transition is driven by consumer demand for circularity and reduced ecological footprints in premium collections. The magnitude of this shift is clear in material sourcing; according to Textile Exchange's 'Materials Market Report 2025' from October 2025, two-thirds of global manmade cellulosic fibers are now derived from certified or controlled feedstock, signaling a significant industrial pivot toward bio-based inputs for intimate apparel.

Simultaneously, the dominance of wireless and unstructured comfort-centric designs has established itself as a permanent consumer preference, extending beyond a temporary response to remote work lifestyles. This demand necessitates a re-engineering of support structures, replacing rigid underwires with innovative bonding technologies and seamless knitting that provide shape without restriction. The commercial success of these comfort-focused portfolios is surpassing traditional structured categories, confirming the strategic value of pivoting toward "second-skin" aesthetics. This market dynamic is quantitatively backed by the performance of niche leaders; according to the 'Q2 2025 Earnings' report from American Eagle Outfitters, Inc. in September 2025, the comfort-oriented Aerie brand realized a 3 percent increase in comparable sales, explicitly outperforming the company's legacy portfolio, which faced softer demand.

Key Market Players

• Jockey International Inc.
• Hanesbrands Inc.
• Triumph Intertrade AG
• Yandy Enterprises LLC
• Reliance Retail Limited
• Victoria's Secret & Co.
• Marks and Spencer plc
• PVH Corp.
• Fashion Nova, LLC.
• Wacoal Holdings Corporation

Report Scope

In this report, the Global Lingerie Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Lingerie Market, By Product Type

• Shape Wear
• Lounge Wear
• Knickers & Panties
• Bra
• Others

Lingerie Market, By Pricing

• Mass Vs. Premium

Lingerie Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Exclusive Stores
• Multi-branded Stores
• Independent Stores
• Online
• Others

Lingerie Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Lingerie Market.

Available Customizations:

Global Lingerie Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).