Canned Wine Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Distribution Channel, By Alcohol Content, By Region & Competition, 2021-2031F

Description

The Global Canned Wine Market is projected to expand from USD 137.51 Million in 2025 to USD 261.54 Million by 2031, reflecting a compound annual growth rate of 11.31%. This segment involves wine packaged in aluminum cans, usually in single-serve 250ml or 375ml sizes, offering a lightweight and shatter-resistant alternative to standard glass bottles. Growth is primarily fuelled by functional drivers such as the need for portability in outdoor settings where glass is prohibited, the environmental benefits of aluminum's high recycling rates, and consumer interest in portion control. These practical features drive adoption independently of fleeting flavor trends, establishing the format as a structural shift in wine consumption.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 137.51 Million
Market Size 2031	USD 261.54 Million
CAGR 2026-2031	11.31%
Fastest Growing Segment	Sparkling Wine
Largest Market	North America

Highlighting the segment's strength, Silicon Valley Bank's 2025 State of the US Wine Industry Report indicates that wine-based ready-to-drink (RTD) products saw a 29.3 percent year-over-year volume increase, demonstrating resilience compared to the wider wine market. Despite this success, the market faces a substantial obstacle in the form of fierce competition from spirits-based ready-to-drink cocktails. These competitors are aggressively seizing market share, particularly among younger, convenience-focused consumers, thereby hindering further expansion of the canned wine sector.

Market Driver

The market is being reshaped by a transition toward eco-friendly aluminum packaging as consumers increasingly prioritize sustainability. Aluminum cans provide significant benefits over glass, including a reduced carbon footprint and superior material recovery, making them the ideal vessel for a circular economy. According to the December 2024 report 'The Aluminum Can Advantage: Sustainability Key Performance Indicators' by The Aluminum Association and Can Manufacturers Institute, the closed-loop circularity rate for aluminum cans hit 96.7%, far exceeding other packaging materials. This exceptional recyclability meets the demand for ethical consumption, compelling producers to shift away from single-use glass in favor of this lighter alternative.

Concurrently, adoption is being accelerated by product innovation in sparkling, flavored, and ready-to-drink wine varieties that align with convenience trends. Wineries are introducing mixology-inspired profiles in cans to attract younger demographics looking for portability. Data from the Wine & Spirits Wholesalers of America's 'SipSource Q2 2024 Report' released in August 2024 shows that canned products in the wine cocktail category expanded by 22.1% in volume, highlighting the success of these varied offerings. Despite this progress, there remains a vast opportunity to displace traditional packaging; WineBusiness Monthly noted in 2024 that glass still commanded 87% of total off-premise wine sales, suggesting a significant potential for canned options to gain further market share.

Market Challenge

A major structural barrier to the growth of the Global Canned Wine Market is the fierce competition arising from spirits-based ready-to-drink (RTD) cocktails. This challenge stems from a direct functional overlap, as spirits-based RTDs provide the same portability and single-serve convenience that originally defined the value proposition of canned wine. However, spirits-based options often hold a competitive edge regarding flavor variety and brand alignment with younger consumers, who increasingly view them as more versatile for social and outdoor use. As these shoppers replace canned wine with canned cocktails, the former struggles to retain retail presence and shelf space, limiting its ability to fully exploit the convenience trend.

Recent data highlighting the superior growth of the spirits segment substantiates this loss of market momentum. According to the Wine & Spirits Wholesalers of America, the spirits-based ready-to-drink category recorded a volume increase of 19.6 percent in 2025, substantially surpassing the 12.4 percent growth observed in wine-based variants. This expanding performance gap suggests that spirits-based products are aggressively securing the bulk of new demand within the convenience sector, thereby constraining the addressable market share available for the expansion of canned wine.

Market Trends

The market is being rapidly redefined by the proliferation of Low-ABV and Zero-Sugar options, driven by health-conscious consumers who prioritize moderation and wellness over conventional consumption patterns. This trend marks a fundamental lifestyle shift rather than simple flavor innovation, as buyers actively search for "better-for-you" qualities like lower alcohol content and reduced calories without sacrificing quality. Producers are responding by creating wines that meet these wellness objectives, expanding the category's reach to younger, fitness-minded demographics who might otherwise leave the alcohol market. As reported by Shanken News Daily in May 2024, the "better-for-you" wine sector grew 11.4% in value to $788.5 million, underscoring the strong commercial potential of this health-focused segment.

Simultaneously, the industry is experiencing a move toward slim and sleek can formats, which is driving premiumization and modernizing the sector's visual identity. While portability remains a key driver, the uptake of the 250ml sleek can is accelerating because it presents a more sophisticated aesthetic than the squat 375ml cans typically linked to value products. This smaller size aligns perfectly with "single-serve" occasions, facilitating true portion control and encouraging the trial of premium varietals in an elegant vessel. This shift is supported by empirical data; according to Grape and Wine Magazine in April 2024, SipSource data indicated a 39% volume increase for wine in 250ml cans within on-premise channels, significantly outperforming other sizes and confirming consumer preference for this refined format.

Key Market Players

E. & J. Gallo Winery
Union Wine Company
Sans Wine Co.
Sula Vineyards Limited
SUNTORY HOLDINGS LIMITED
Canned Wine Co.
Maker Wine Company
Archer Roose Wines

Report Scope

In this report, the Global Canned Wine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Canned Wine Market, By Product Type

Sparkling Wine
Fortified Wine
Red Wine
Others

Canned Wine Market, By Distribution Channel

Supermarkets/Hypermarkets
On Trade
Specialist Retailers
Online
Others

Canned Wine Market, By Alcohol Content

Low
Medium
High

Canned Wine Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Canned Wine Market.

Available Customizations:

Global Canned Wine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Canned Wine Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Sparkling Wine, Fortified Wine, Red Wine, Others)
- 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, On Trade, Specialist Retailers, Online, Others)
- 5.2.3. By Alcohol Content (Low, Medium, High)
- 5.2.4. By Region
- 5.2.5. By Company (2025)
5.3. Market Map

6. North America Canned Wine Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Distribution Channel
- 6.2.3. By Alcohol Content
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Canned Wine Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Distribution Channel
    - 6.3.1.2.3. By Alcohol Content
- 6.3.2. Canada Canned Wine Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Distribution Channel
    - 6.3.2.2.3. By Alcohol Content
- 6.3.3. Mexico Canned Wine Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Distribution Channel
    - 6.3.3.2.3. By Alcohol Content

7. Europe Canned Wine Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Distribution Channel
- 7.2.3. By Alcohol Content
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Canned Wine Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Distribution Channel
    - 7.3.1.2.3. By Alcohol Content
- 7.3.2. France Canned Wine Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Distribution Channel
    - 7.3.2.2.3. By Alcohol Content
- 7.3.3. United Kingdom Canned Wine Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Distribution Channel
    - 7.3.3.2.3. By Alcohol Content
- 7.3.4. Italy Canned Wine Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Distribution Channel
    - 7.3.4.2.3. By Alcohol Content
- 7.3.5. Spain Canned Wine Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Distribution Channel
    - 7.3.5.2.3. By Alcohol Content

8. Asia Pacific Canned Wine Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Distribution Channel
- 8.2.3. By Alcohol Content
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Canned Wine Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Distribution Channel
    - 8.3.1.2.3. By Alcohol Content
- 8.3.2. India Canned Wine Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Distribution Channel
    - 8.3.2.2.3. By Alcohol Content
- 8.3.3. Japan Canned Wine Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Distribution Channel
    - 8.3.3.2.3. By Alcohol Content
- 8.3.4. South Korea Canned Wine Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Distribution Channel
    - 8.3.4.2.3. By Alcohol Content
- 8.3.5. Australia Canned Wine Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Distribution Channel
    - 8.3.5.2.3. By Alcohol Content

9. Middle East & Africa Canned Wine Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Distribution Channel
- 9.2.3. By Alcohol Content
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Canned Wine Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Distribution Channel
    - 9.3.1.2.3. By Alcohol Content
- 9.3.2. UAE Canned Wine Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Distribution Channel
    - 9.3.2.2.3. By Alcohol Content
- 9.3.3. South Africa Canned Wine Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Distribution Channel
    - 9.3.3.2.3. By Alcohol Content

10. South America Canned Wine Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Distribution Channel
- 10.2.3. By Alcohol Content
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Canned Wine Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Distribution Channel
    - 10.3.1.2.3. By Alcohol Content
- 10.3.2. Colombia Canned Wine Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Distribution Channel
    - 10.3.2.2.3. By Alcohol Content
- 10.3.3. Argentina Canned Wine Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Distribution Channel
    - 10.3.3.2.3. By Alcohol Content

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Canned Wine Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. E. & J. Gallo Winery
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Union Wine Company
15.3. Sans Wine Co.
15.4. Sula Vineyards Limited
15.5. SUNTORY HOLDINGS LIMITED
15.6. Canned Wine Co.
15.7. Maker Wine Company
15.8. Archer Roose Wines