Yoga Clothing Market: Current Analysis and Forecast (2022-2028)

Yoga clothing is breathable, narrow-fitting clothing made of soft materials such as cotton that is intended to be worn when practicing yoga. Sweatshirts, sweatpants, tank tops, t-shirts, zip ups and long-sleeved shirts are all examples of yoga wear. Yoga clothing offers comfort in a variety of poses, including inversions and other stretches. The yoga clothing market is growing tremendously due to the rising number of health clubs and the presence of major clothing brands in the market. Apart from this, the demand for yoga clothing is also increasing owing to the rising global usage of fitness apps and the rising number of fitness facilities. For instance, in June 2020, according to the International Health, Racquet & Sports Club group, a global health & fitness group, there were 210,000 health & fitness facilities in the world in 2019. Furthermore, the growing number of internationally renowned apparel brands acquiring strong growth potential brands is expected to drive product demand throughout the forecast period.

The Yoga Clothing is expected to grow at a strong CAGR of 7% during the forecast period owing to the growing popularity of yoga around the world, driving the product demand. For instance, according to Yoga Earth, a London-based online magazine, over 300 million people worldwide routinely practice yoga. Furthermore, many vital vendors have initiated raising awareness about yoga clothing products to build a strong customer base. For instance, in November 2020, Nike has announced the release of its first yoga collection of clothing. The new range delivers great comfort on and off the yoga mat.

Based on the type, the market is segmented into top wear, and bottom wear. In 2022, the bottom wear segment dominated the global market as they are essential clothes for doing yoga practice. Moreover, with the increase in the number of yoga studios and health and fitness clubs around the world, as well as their promotional activities has increased the number of yoga practitioners, which is predicted to move the worldwide market forward. In addition to this, manufacturers have been continuously innovating and improving their yoga clothes products, thus propelling the growth of the segment in the forthcoming years. For instance, VF Corp. (VFC) sells SpongeBob SquarePants for men and women under the Timberland brand, which is made of 100% organic cotton.

Based on end user, the market is bifurcated into women and men. The women segment is anticipated to grow with significant CAGR during the forecast period . This can be attiributed to women's interest in yoga has grown as their knowledge of body and beauty has grown. Several female celebrities, including Kim Kardashian, Cara Delevingne, Demi Moore, Madonna, Shilpa Shetty, Kareena Kapoor, and Bipasha Basu, are sponsoring and promoting yoga and its accompanying clothes, which may boost the number of women wearing yoga clothes. Moreover, the rising attention among manufacturers on developing yoga clothing for female customers is projected to boost female sector growth in the coming years. For instance, in collaboration with model Cara Delevingne, Puma unveiled the Sustainable Yoga Collection. A line of environmentally friendly activewear was introduced by the company and the model. Crop tops, bras, leggings, t-shirts, knit tops, leotards, and other stylish items are featured in the collection.

For a better understanding of the market adoption of the dental clensing tablet industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held the dominant share of the market as the region as high demand for yoga clothings, particularly owing to a large number of consumers who are increasing spend on consumer products which is predicted to boost product demand. Furthermore, the growing popularity of yoga for maintaining a healthy body and expanding awareness about the benefits of yoga across the region are both contributing considerably to the market's growth in this region.

Some of the major players operating in the market include: Adidas AG; PUMA SE; Under Armour®, Inc.; lululemon athletica; Alo LLC; Athleta LLC; HANESBRANDS INC.; RALPH LAUREN; Outdoor Voices; Mika Yoga Wear.