Disposable Hygiene Products Market: Current Analysis and Forecast (2023-2030)

Disposable hygiene products refer to single-use items designed for personal hygiene purposes, such as diapers, wet wipes, sanitary napkins, adult incontinence products, and disposable gloves. These products are widely used across various sectors, including households, healthcare facilities, and commercial establishments. The disposable hygiene products market has witnessed significant growth in recent years due to various factors. Rising awareness of personal hygiene and health concerns, particularly in developing countries, is contributing to the increasing adoption of disposable hygiene products. Additionally, the growing geriatric population and the rising incidence of chronic diseases are driving the demand for adult incontinence products.

The Disposable Hygiene Product Market is expected to grow at a steady rate of around 7% owing to the increasing awareness of health and hygiene globally. The disposable hygiene products market has witnessed significant growth in recent years due to various factors. Growing health-related issues such as catheter-associated urinary tract infection (CAUTI), incontinence-associated dermatitis (IAD), and menstrual disorders are a major cause of increased demand for disposable hygiene products. Several companies are launching technologically advanced products in the market. For instance, in May 2023, Friends, the flagship brand has launched 'slim' disposable absorbent underpant - Friends UltraThin. Further, Governments of several countries have launched campaigns encouraging proper hygiene, especially in rural areas. Programs that address critical health issues and raise awareness to meet sustainability goals are likely to expand the market size.

Based on product, the market is segmented into wipes, diapers, feminine hygiene products & others. The wipes segment held the significant share mostly driven by the growing demand for flushable wipes for personal care and home hygiene from the world's growing population. For example, Kimberly-Clark Corporation, a global company that makes wet wipes, said that its total sales increased by 1.6% and reached USD 19.4 billion in 2021. Also, a growing number of home consumers will choose wipes made of natural fibres and herbal extracts like aloe vera, mint, rose water, lemon, and others. This will create new growth opportunities in certain segments.

On the basis of distribution channel, the disposable hygiene product market is segmented into supermarkets, pharmacy Stores, online stores & others. The supermarket segment accounted for the highest market share in the disposable hygiene products market. This is due to the heavy discounts and offers provided by the stores to the customers that help to boost the sales of disposable hygiene products through supermarket stores across the globe, which notably contributes toward growth of the overall market.

For a better understanding of the market adoption of the body fat reduction, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American region will dominate this market by the substantial demand for personal care items, such as wipes, diapers, razors, blades, and others, among the population of the United States and Canada. Growing concerns about hygiene and cleanliness are amongst the major factor which will boost the global disposable hygiene products market. Furthermore, female hygiene is one of the main factors leading to present market growth. Moreover, rising government sustainability initiatives drive market growth, as the increased usage of disposable diapers, pads, and other products. For Instance, The U.S. Census Bureau, a federal government department in the United States, reported that in September 2021, sales at health and personal care retailers in the country totaled USD 4.3 million, an increase of 0.5% over August 2021.

Some of the major players operating in the market include: Procter & Gamble, Kimberly-Clark Corporation, Essity AB, Unicharm Corporation, Ontex Group NV, Johnson & Johnson Private Limited, Ontex BV, Kao Corporation, Edgewell Personal Care, Hengan International Group Company Ltd.