Ventilated Seats Market: Current Analysis and Forecast (2024-2032)

The Ventilated Seats Market is witnessing a steady growth rate of 5.72% within the forecast period. Increased preference of consumers towards luxury and comfort has significantly fueled the growth of the automotive ventilated seats market together with rising concern regarding the health of the driver and passengers while increasing comfort levels. Ventilated seats are getting more and more industries adapted to the high-end and mid-segment cars. They are provided with improved comfort while driving long trips or in extreme weather conditions. That is courtesy of the air circulation systems, temperature management of the seat as well as perspiration reduction. Passenger comfort has emerged as another prominent trend, which in turn resulted in material technological advancements that make materials have a greater degree of breathability. Integration of smart seating now provides easier ways for new technologies and motoring needs in automobiles. However, there is another upfront with electric and hybrid vehicles seeking cooling solutions that are more energy efficient. Customizations and retrofitting options in seat ventilation have also seen new growing trends in the business, which increased the customer base. For instance, in September 2023, Adient, a global leader in automotive seating, unveiled three innovative seat designs Pure Essential, Autonomous Elegance, and Smart Efficiency 2.0 around the IAA 2023 event, focusing on sustainability, cost-effectiveness, and comfort.

Based on vehicle type, the ventilated seat market is segmented into Passenger Vehicles, Light Commercial Vehicles, and Heavy Commercial Vehicle. In 2023, the passenger vehicle segment was the largest in the market and would remain the same even in the forthcoming forecast period. There is a significant trend that supports the ventilated seats market and is becoming more and more accommodated and luxurious with more features being brought into the cars. People are becoming more aware of the health factors. Nowadays everyone likes proper breathing and good ventilation, avoiding uneasiness at times during long drives. Therefore, the ventilated seats in passenger vehicles are getting more popularity, and one can find them inserted in most mid-range sedans.

Based on propulsion type, the ventilated seats market is segmented into ICE and electric. The ICE segment will dominate the market in 2023 and is expected to retain its dominance throughout the forecast period. One of the most significant drivers propelling growth is the increasing use of ICE vehicles worldwide wherein producers of mid-range and luxury models have been integrating ventilated seating and seating options in their standard and optional products. People residing in regions with extremely hot climate conditions, such as the Middle East regions and some parts of North America, found ventilated seats highly beneficial to cool their bodies during hot summer weather. For example, Toyota Camry, popular and valued for its comfort, reliability, and new-generation features. The vehicle can be purchased in the higher-grade XLE and XSE trims and has ventilated seats.

Based on sales channel, the ventilated seats market is segmented into OEM and Aftermarket. Among these, the OEM segment dominated the market in 2023 and is expected to continue leading during the forecast period. Increased demand for factory-installed, high-quality ventilation systems in cars necessitates the OEM segment's control in this business. Today, GMs produce many more consumer cars wherein factory-fresh ventilated seats are implemented within their automotive designs. Vehicle makers are choosing to provide ventilation seating both as standard built-in systems and as optional add-ons in various categories of their cars, whether in sedans, SUVs, or even high-end cars. Among the most easily recognizable companies with more prominently positioned brands are the likes of Mercedes-Benz, BMW, Toyota, and Ford, which incorporate ventilators in their mid-range and up-range models, for instance, the BMW 5 Series, Toyota Avalon, and Ford Expedition. The benchmark OEM-installed seats are, thus, designed to work in concert with the car's general heating and air conditioning systems without jeopardizing how the operative cooling lives up to expected standards in cost efficiency and design aesthetics. Moreover, the increase in electric vehicles (EVs) has been enhancing OEMs' ventilation seat designs among consumers because, while still cool, in meeting the objectives of EV systems' precision, recent technological advancement is focused on developing lighter, energy-efficient innovations. Tesla's Model X and Model S each feature revolutionary seating, not only for the cool and equally satisfy the passenger.

For a better understanding of the market of the ventilated seat market, the market is analyzed based on its worldwide presence in countries such as North America (The US, Canada, and Rest of North America), Europe (Germany, The UK, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North America ventilated seats market is expected to dominate in the forecast period. The major factors contributing to the market growth include the high demand for comfort-focused vehicle features, the strong presence of luxury and premium car manufacturers, and the growing awareness of health benefits associated with ventilated seats. North America has quite a large pool of high-end SUVs and sedans with vented seats regularly coming as standards or options with industry behemoths Tesla, Cadillac, and Ford. Regionally, the extremity of environmental conditions as hot summers in the southern parts of the country and snowstorm winters in the north has paved the way forward for ventilated seats, keeping things comfortable for those inside temperatures as passengers regulate it. The presence of one of the largest manufacturing facilities of Chevrolet and Ford in the region, manufacturers are adding new designs now, such as General Motors (GM) and Ford, to some of their most widely known models, including the Cadillac Escalade and the Ford Explorer, in offering a much more innovative concept as well as ventilated seat usage coupled with the vehicle's luxury offerings or services required at the moment. North America is also ahead of the curve with the occupancy of electric vehicles (EVs), thus further pushing ventilated seats. For example, EV manufacturers such as Tesla are including ventilated seating in their top segment models such as Tesla Models S and now Model X, and the solution is for the sustainable environment-friendly consumer albeit also combining a preference to enjoy such complex regularity.

Some of the major players operating in the market include Lear Corp., Adient plc., Continental AG, Forvia SE, TOYOTA BOSHOKU CORPORATION, Gentherm, TS TECH CO.,LTD., HYUNDAI TRANSYS, SEOYON E-HWA, and GRAMMER AG.