Aims & Scope of this Research
The Report explores how AI-empowered solutions will fit alongside (or indeed to a significant extent replace) the wide range of existing security solutions & devices used already in the marketplace:
- wireless & optical
- traditional 1st, 2nd & 3rd levels of defence.
The Report aims to help all stakeholders to:
- clarify the ramifications, benefits, requirements & opportunities (& indeed threats) in relation to this highly disruptive & transformational family of technologies
- build an up-to-date road map to support the development of optimal strategies & actionable smart packaging plans.
Scope of this Research
With a worldwide scope, the Report analyses the developments and opportunities for AI empowered image recognition solutions for branded consumer goods in 5 vertical markets which are considered to have significant potential as follows:
- 1.Apparel & Footwear
- 2.Luxury Fashion Accessories (Re-sale)
- 3.Healthcare
- 4.Beverages
- 5.Beauty & Personal Care.
Within each of these vertical markets there are an array of product categories, often with their own individual characteristics, opening up many areas of potential opportunity, as shown in the Table below:
Market Vertical / Product Category
- Apparel & Footwear
- High fashion, fast fashion, sportswear, non-sports
- Luxury Fashion Accessories
- Leather goods, luggage, women’s handbags
- Healthcare
- OTC medicines, medical devices (e.g. pre-filled syringes & other medication dispensers)
- Beverages
- Alcoholic, non-alcoholic, liquid foods
- Beauty & Personal Care
- Fragrances, cosmetics & toiletries
What this Report Contains
The Report contains a detailed analysis & evaluation of:
- the worldwide market for image recognition-based Product Authentication & Brand Protection solutions in 2025 with forecasts to 2030
- the new technology & concepts that are driving rapid market evolution & development and how these technologies are working together to fuel growth
- the major potential benefits (both on-pack / on-metadata label & online cybersecurity) for stakeholders (e.g.: brand owners, retailers, law enforcement, customs & other interested parties)
- a review of AI-empowered opportunities for Brand Protection Solutions
Numerous Case Studies are used to highlight actual & potential areas of application, technologies & solutions and the range of functions that can be delivered.
Who can benefit from this Report?
The Report will provide valuable information and insights to support stakeholders:
- 1. AI-empowered image processing / recognition solution providers
- 2. packaging / labels converters (incl. smart packaging/metadata labels providers)
- 3. retailers
- 4. software developers
- 5. brand owners & retailers
- 6. end-of-life sorting solution providers.