Global A2P Messaging Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

List of Tables

TThe global demand for A2P Messaging Market is presumed to reach the market size of nearly USD 112.06 BN by 2030 from USD 70.84 BN in 2022 with a CAGR of 5.9% under the study period 2023 - 2030.

A2P messaging is a process of delivering mobile messages from a business application to a mobile user (application-to-person messaging). These exchanges are frequently referred to as business or professional texts. A2P messaging is different from conventional person-to-person messaging. A2P messaging is when a software application sends automated messages to the customer, client, employees, or others. Some examples of A2P messaging are promotional codes, appointment reminders, marketing campaigns, pin codes, bank alerts, and shopping notifications. It is becoming popular among corporate platforms, support services, and online reservation systems to increase efficiency and improve communication.

MARKET DYNAMICS:

A2P messaging is popular in various sectors, including retail, finance, logistics, healthcare, and transportation. The vast security offered by mobile networking systems, the widespread use of smartphones, & the enormous open rates of SMS messaging are all expected to increase the acceptance of A2P messaging activities. Healthcare industries are utilizing A2P messaging technology for easy access to patient health updates to further flourish the A2P messaging market. The increasing population of smartphone users & number of internet subscribers will accelerate the A2P SMS service. Small businesses and start-ups favor the A2P SMS service because the cost associated with it is less in comparison to other services. It favors the demand for the A2P messaging market.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of A2P messaging. The growth and trends of a2p messaging industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the A2P messaging market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Component

Platform
Service

By Deployment Mode

On-Premise
Cloud

By Enterprise Size

Large Enterprises
Small & Medium Enterprises

By SMS Traffic

National
Cross-Border

By Application

Customer Relationship Management (Crm) Services
Interactive Messaging Services
Promotional Campaigns
Pushed Content Services
Others

By Vertical

BFSI
Healthcare
Media & Entertainment
Retail & E-Commerce
Travel & Tourism
Others

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the A2P Messaging market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the A2P Messaging market include TWILIO INC., Dialogue Communications, Infobip Ltd., Sinch, Proximus, Tata Communications, AT&T, China Mobile Limited, Orange, Genesys. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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Product Code: VMR11218988

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . A2P MESSAGING - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Deployment Mode
- 3.7.3 Market Attractiveness Analysis By Enterprise Size
- 3.7.4 Market Attractiveness Analysis By SMS Traffic
- 3.7.5 Market Attractiveness Analysis By Application
- 3.7.6 Market Attractiveness Analysis By Vertical
- 3.7.7 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . GLOBAL A2P MESSAGING MARKET ANALYSIS BY COMPONENT

5.1 Overview by Component
5.2 Historical and Forecast Data
5.3 Analysis by Component
5.4 Platform Historic and Forecast Sales by Regions
5.5 Service Historic and Forecast Sales by Regions

6 . GLOBAL A2P MESSAGING MARKET ANALYSIS BY DEPLOYMENT MODE

6.1 Overview by Deployment Mode
6.2 Historical and Forecast Data
6.3 Analysis by Deployment Mode
6.4 On-premise Historic and Forecast Sales by Regions
6.5 Cloud Historic and Forecast Sales by Regions

7 . GLOBAL A2P MESSAGING MARKET ANALYSIS BY ENTERPRISE SIZE

7.1 Overview by Enterprise Size
7.2 Historical and Forecast Data
7.3 Analysis by Enterprise Size
7.4 Large Enterprises Historic and Forecast Sales by Regions
7.5 Small & Medium Enterprises Historic and Forecast Sales by Regions

8 . GLOBAL A2P MESSAGING MARKET ANALYSIS BY SMS TRAFFIC

8.1 Overview by SMS Traffic
8.2 Historical and Forecast Data
8.3 Analysis by SMS Traffic
8.4 National Historic and Forecast Sales by Regions
8.5 Cross-border Historic and Forecast Sales by Regions

9 . GLOBAL A2P MESSAGING MARKET ANALYSIS BY APPLICATION

9.1 Overview by Application
9.2 Historical and Forecast Data
9.3 Analysis by Application
9.4 Customer Relationship Management (CRM) Services Historic and Forecast Sales by Regions
9.5 Interactive Messaging Services Historic and Forecast Sales by Regions
9.6 Promotional Campaigns Historic and Forecast Sales by Regions
9.7 Pushed Content Services Historic and Forecast Sales by Regions
9.8 Others Historic and Forecast Sales by Regions

10 . GLOBAL A2P MESSAGING MARKET ANALYSIS BY VERTICAL

10.1 Overview by Vertical
10.2 Historical and Forecast Data
10.3 Analysis by Vertical
10.4 BFSI Historic and Forecast Sales by Regions
10.5 Healthcare Historic and Forecast Sales by Regions
10.6 Media & Entertainment Historic and Forecast Sales by Regions
10.7 Retail & E-commerce Historic and Forecast Sales by Regions
10.8 Travel & Tourism Historic and Forecast Sales by Regions
10.9 Others Historic and Forecast Sales by Regions

11 . GLOBAL A2P MESSAGING MARKET ANALYSIS BY GEOGRAPHY

11.1. Regional Outlook
11.2. Introduction
11.3. North America Sales Analysis
- 11.3.1. Overview, Historic and Forecast Data Sales Analysis
- 11.3.2. North America By Segment Sales Analysis
- 11.3.3. North America By Country Sales Analysis
- 11.3.4. United State Sales Analysis
- 11.3.5. Canada Sales Analysis
- 11.3.6. Mexico Sales Analysis
11.4. Europe Sales Analysis
- 11.4.1. Overview, Historic and Forecast Data Sales Analysis
- 11.4.2. Europe by Segment Sales Analysis
- 11.4.3. Europe by Country Sales Analysis
- 11.4.4. United Kingdom Sales Analysis
- 11.4.5. France Sales Analysis
- 11.4.6. Germany Sales Analysis
- 11.4.7. Italy Sales Analysis
- 11.4.8. Russia Sales Analysis
- 11.4.9. Rest Of Europe Sales Analysis
11.5. Asia Pacific Sales Analysis
- 11.5.1. Overview, Historic and Forecast Data Sales Analysis
- 11.5.2. Asia Pacific by Segment Sales Analysis
- 11.5.3. Asia Pacific by Country Sales Analysis
- 11.5.4. China Sales Analysis
- 11.5.5. India Sales Analysis
- 11.5.6. Japan Sales Analysis
- 11.5.7. South Korea Sales Analysis
- 11.5.8. Australia Sales Analysis
- 11.5.9. South East Asia Sales Analysis
- 11.5.10. Rest Of Asia Pacific Sales Analysis
11.6. Latin America Sales Analysis
- 11.6.1. Overview, Historic and Forecast Data Sales Analysis
- 11.6.2. Latin America by Segment Sales Analysis
- 11.6.3. Latin America by Country Sales Analysis
- 11.6.4. Brazil Sales Analysis
- 11.6.5. Argentina Sales Analysis
- 11.6.6. Peru Sales Analysis
- 11.6.7. Chile Sales Analysis
- 11.6.8. Rest of Latin America Sales Analysis
11.7. Middle East & Africa Sales Analysis
- 11.7.1. Overview, Historic and Forecast Data Sales Analysis
- 11.7.2. Middle East & Africa by Segment Sales Analysis
- 11.7.3. Middle East & Africa by Country Sales Analysis
- 11.7.4. Saudi Arabia Sales Analysis
- 11.7.5. UAE Sales Analysis
- 11.7.6. Israel Sales Analysis
- 11.7.7. South Africa Sales Analysis
- 11.7.8. Rest Of Middle East And Africa Sales Analysis

12 . COMPETITIVE LANDSCAPE OF THE A2P MESSAGING COMPANIES

12.1. A2P Messaging Market Competition
12.2. Partnership/Collaboration/Agreement
12.3. Merger And Acquisitions
12.4. New Product Launch
12.5. Other Developments

13 . COMPANY PROFILES OF A2P MESSAGING INDUSTRY

13.1. Company Share Analysis
13.2. Market Concentration Rate
13.3. TWILIO INC.
- 13.3.1. Company Overview
- 13.3.2. Company Revenue
- 13.3.3. Products
- 13.3.4. Recent Developments
13.4. Dialogue Communications
- 13.4.1. Company Overview
- 13.4.2. Company Revenue
- 13.4.3. Products
- 13.4.4. Recent Developments
13.5. Infobip Ltd.
- 13.5.1. Company Overview
- 13.5.2. Company Revenue
- 13.5.3. Products
- 13.5.4. Recent Developments
13.6. Sinch
- 13.6.1. Company Overview
- 13.6.2. Company Revenue
- 13.6.3. Products
- 13.6.4. Recent Developments
13.7. Proximus
- 13.7.1. Company Overview
- 13.7.2. Company Revenue
- 13.7.3. Products
- 13.7.4. Recent Developments
13.8. Tata Communications
- 13.8.1. Company Overview
- 13.8.2. Company Revenue
- 13.8.3. Products
- 13.8.4. Recent Developments
13.9. AT&T
- 13.9.1. Company Overview
- 13.9.2. Company Revenue
- 13.9.3. Products
- 13.9.4. Recent Developments
13.10. China Mobile Limited
- 13.10.1. Company Overview
- 13.10.2. Company Revenue
- 13.10.3. Products
- 13.10.4. Recent Developments
13.11. Orange
- 13.11.1. Company Overview
- 13.11.2. Company Revenue
- 13.11.3. Products
- 13.11.4. Recent Developments
13.12. Genesys
- 13.12.1. Company Overview
- 13.12.2. Company Revenue
- 13.12.3. Products
- 13.12.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies