PUBLISHER: Value Market Research | PRODUCT CODE: 1392236
PUBLISHER: Value Market Research | PRODUCT CODE: 1392236
The global demand for Matcha Tea Powder Market is presumed to reach the market size of nearly USD 23.61 BN by 2030 from USD 12.56 BN in 2022 with a CAGR of 8.21% under the study period of 2023 - 2030.
Matcha tea powder is a finely ground, vibrant green powder made from shade-grown green tea leaves. It is an integral part of Japanese tea culture and has become popular worldwide due to its unique flavor, health benefits, and versatility.
The Matcha tea powder market experiences significant growth driven by multifaceted factors. Firstly, the increased focus on health and wellness drives the popularity of matcha due to its high antioxidant content, particularly EGCG, and its association with potential health benefits like metabolism boosting and relaxation. The trend toward natural and functional ingredients further propels matcha's demand as consumers seek wholesome dietary additions. Its versatility extends beyond traditional tea to various culinary applications, appealing to those interested in innovative, health-conscious recipes and experiences. The cultural heritage embedded in matcha, rooted in Japanese traditions like tea ceremonies, adds authenticity and allure, attracting consumers intrigued by cultural experiences through food and beverages. Social media, influencer marketing, and globalization have widened matcha's accessibility, contributing to its increased adoption among consumers worldwide. Furthermore, the perception of matcha as a premium, high-quality product due to meticulous cultivation and production processes fosters demand among those valuing premium tea experiences. Altogether, these factors collectively fuel the market's growth, catering to health-conscious individuals seeking natural, functional, and culturally rich products with versatile culinary applications.
The report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of matcha tea powder. The growth and trends of Matcha Tea Powder Industry provide a holistic approach to this study.
This section of the matcha tea powder market report provides detailed data on the segments by analyzing them at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Matcha Tea Powder market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the matcha tea powder market include Encha, Harney & Sons Tea Company, Kusmi Tea, Mizuba Tea Co., R.C. Bigelow Inc., Tata Consumer Products, The Hain Celestial Group, The Republic of Tea, Unilever N.V., Yamamotoyama Co. Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.