PUBLISHER: yStats.com | PRODUCT CODE: 1462808
PUBLISHER: yStats.com | PRODUCT CODE: 1462808
Africa B2C E-Commerce Market 2024
Unveiling Africa's Digital Horizon: Latest Report Exposes Rapid Expansion in B2C E-Commerce.
The report highlights a major shift from cash to digital and instant payments gaining momentum throughout Africa. Nigeria, for instance, saw a significant decrease in cash transactions from 95% in 2019 to 80% in 2022, emblematic of this transition. This shift underscores Africa's increasing reliance on digital wallets and instant payment systems, which are rapidly becoming the norm, thereby boosting financial inclusion and efficiency.
Yucel Yelken, Founder and CEO of yStats.com, remarks, "Africa's E-Commerce landscape is experiencing a transformative shift, driven by technological advancements and changing consumer preferences." The latest report captures the dynamic nature of this market, providing valuable insights for businesses looking to leverage Africa's digital revolution.
In the B2C E-Commerce sector, major players such as Amazon, Jumia, Takealot, and Konga are driving innovation and competition, providing diverse consumer experiences tailored to local preferences. Amazon's upcoming launch in South Africa is expected to reshape the market, while companies like Takealot and Konga strengthen their positions through infrastructure improvements and strategic partnerships.
Looking ahead, Nigeria anticipates a remarkable increase in real-time payment transactions, projected to reach 8.9 billion by 2027, while Kenya needs to focus on integrating digital infrastructure and implementing regulatory reforms to maximize E-Commerce growth. In Egypt, the prominence of social media channels in MSME sales highlights the evolving landscape of online commerce.
Table of Contents
1. Key Takeaways
2. Management Summary
3. Africa
- 3.1. Regional
- Online Payment Market and Trends Overview, April 2024 (1 of 2)
- Online Payment Market and Trends Overview, April 2024 (2 of 2)
- Cryptocurrency Trends Overview, April 2024
- B2C E-Commerce Players Overview, April 2024 (1 of 2)
- B2C E-Commerce Players Overview, April 2024 (2 of 2)
- Top 3 Reasons For B2C E-Commerce Adoption, in % of MSMEs, April 2023
- Top Pain Points When Selling Online, in % of MSMEs, April 2023
- Top Customer Challenges With B2C E-Commerce, in % of MSMEs, April 2023
- Breakdown of Preferred Payment Methods, by B2C E-Commerce Channel, in % of MSMEs, April 2023
- Breakdown of Use of B2C E-Commerce Channels, by Product Category, in %, April 2023
- Breakdown of Funding to B2C E-Commerce Sectors, by Number of Deals, in %, 2023e
- Most Compelling Telco And Tech Needs Expected by Organizations Over The Coming Years, in % of Organizations, Q4 2023
- Electronic Payment Revenue Breakdown, by Payment Method, in %, 2025f
- Revenue From Electronic Payments, in USD billion, 2025f
- Total Funding Raised by African Tech Startups, in USD billion, 2021 & 2022
- Startups Funding, by Sector, in USD million, 2022
- Share of Online Making Up Total Retail Revenue, in %, 2023e
- Top Online Marketplaces, by Monthly Visits, in millions, March 2024
- B2C E-Commerce Company Jumia's Largest Markets, by Monthly Visits, in millions, March 2024
- Breakdown of B2C E-Commerce Company Jumia's Markets, by Country, in % of Total Monthly Visits, March 2024
- B2C E-Commerce Company Souq's Largest Markets, by Monthly Visits, in millions, March 2024
- Breakdown of B2C E-Commerce Company Souq's Markets, by Country, in % of Total Monthly Visits, March 2024
- 3.2. South Africa
- B2C E-Commerce Site Takealot.com Developments, April 2024
- Results of B2C E-Commerce Adoption, in % of MSMEs, April 2023
- Breakdown of B2C E-Commerce Channel Use, in % of MSMEs, April 2023
- Breakdown of Online Payment Methods, in %, 2022
- Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022
- B2C E-Commerce Company Takealot.com's Largest Markets, by Monthly Visits, in millions, March 2024
- Breakdown of B2C E-Commerce Company Takealot.com's Markets, by Country, in % of Total Monthly Visits, March 2024
- 3.3. Nigeria
- Results of B2C E-Commerce Adoption, in % of MSMEs, April 2023
- Breakdown of B2C E-Commerce Channel Use, in % of MSMEs, April 2023
- Electronic Payment Transactions, incl. Number, in millions, and Value, in NGN billion, by Type, 2022
- Number of Real-Time Payment Transactions, in billions, 2022 & 2027f
- 3.4. Kenya
- B2C E-Commerce Market Overview, March 2024 (1 of 2)
- B2C E-Commerce Market Overview, March 2024 (2 of 2)
- Results of B2C E-Commerce Adoption, in % of MSMEs, April 2023
- Breakdown of B2C E-Commerce Channel Use, in % of MSMEs, April 2023
- Share of Monthly Visits to the B2C E-Commerce Company Kilimall, in %, March 2024
- Mobile Payment Statistics, incl. Number of Transactions, in Millions, Value of Transactions, in KES Billion, Number of Accounts, in Millions, and Number of Agents, in Thousands, 2012-2022
