From Scale to Momentum: Regional Opportunities in Global B2C eCommerce

This IDC Market Perspective outlines the growth of global B2C ecommerce spending, which will reach $5 trillion by 2029, with regional dynamics reshaping the competitive landscape. North America will hold steady, while Latin America, the Middle East and Africa, and Central and Eastern Europe deliver the fastest growth rates. Providers that act decisively to align resources with regional opportunities will capture growth and strengthen global market positioning."Global ecommerce is entering a new phase where stability in mature markets coexists with rapid acceleration in emerging regions. North America and China will remain anchors of scale, but the fastest growth will come from Latin America, the Middle East and Africa, and Central and Eastern Europe," says Kelly Brown, research manager, Consumer Market Model and Consumer Market Trends, IDC. "Providers that balance reliable volume in established markets with early moves into high-CAGR regions will capture the broadest share of future growth."