PUBLISHER: yStats.com | PRODUCT CODE: 1471866
PUBLISHER: yStats.com | PRODUCT CODE: 1471866
In the U.S., BNPL Transactions are Projected to Skyrocket Over EUR 130 Billion by 2026: According to the New yStats.com Report.
The Technological Evolution of B2C E-Commerce in the United State
The B2C E-Commerce landscape in the United States is in the midst of a revolutionary transformation, fueled by technological breakthroughs and shifting consumer habits. Driven by advancements in AI, AR, and blockchain, retail E-Commerce sales are poised to surpass EUR 1.5 trillion by 2027, largely influenced by the U.S. market's global prominence.
Technological innovations are not only enhancing the online shopping experience but also reshaping how consumers engage with brands and make purchasing decisions. Furthermore, companies are increasingly adopting eco-friendly practices, thereby bolstering consumer trust and shaping market norms. Amazon remains a dominant force in the B2C E-Commerce arena, projected to achieve triple-digit EUR billion sales by 2025.
The Evolving Landscape of Online Payments and Embedded Finance
The payment landscape is undergoing a significant transformation with the rise of embedded finance, expected to witness double-digit growth in EUR by 2026 according to the recent yStats.com report. Amidst this evolution, traditional payment methods such as credit and debit cards are experiencing robust growth alongside newer platforms like PayPal, reflecting enduring consumer preferences despite the influx of cutting-edge technologies.
Moreover, smartphone payments are gaining traction, with over half of U.S. shoppers utilizing devices for in-store transactions, particularly via Apple Pay or Google Pay. The burgeoning trend of BNPL transactions is also on the rise, with transaction values projected to exceed EUR 130 billion by 2026. Notably, Gen Z and Millennials are at the forefront of BNPL adoption, signalling a significant shifts in payment preferences among younger demographic.