PUBLISHER: yStats.com | PRODUCT CODE: 1471867
PUBLISHER: yStats.com | PRODUCT CODE: 1471867
MENA's Mobile Commerce Revolution: Over 70% Online Transaction Dominance by 2025, as per yStats.com Latest Report.
Middle East Projected for Unprecedented Digital Economy Growth
The Middle East's digital economy is on track for remarkable expansion, projected to exceed EUR 500 billion by 2030. This growth is fueled by the region's rapid uptake of digital commerce and online transactions, fundamentally reshaping market dynamics. By 2025, mobile platforms are expected to drive 70% of total online transaction value in the MENA region, signalling a shift towards mobile commerce dominance. Furthermore, the B2C E-Commerce market is forecasted to reach double-digit billion euros by 2026, offering significant opportunities in this swiftly evolving landscape.
Saudi Arabia and the UAE lead the charge in the region's digital transformation, achieving significant milestones in their E-Commerce sectors. By 2027, Saudi Arabia's B2C E-Commerce revenue is set to exceed EUR 20 billion, representing a substantial share of total retail sales. Likewise, the UAE's digital commerce landscape is thriving, with B2C E-Commerce revenue expected to nearly double-digit EUR billion by 2028.
Africa's Digital Payments Revolution
Africa's digital payment ecosystem is undergoing rapid transformation, driven by strategic collaborations and innovations highlighted in yStats.com's recent report. By 2025, wallets are projected to account for over 20% of total electronic payment revenue, closely followed by cards. In Nigeria, adopting B2C E-Commerce led to over 90% of MSMEs experiencing increased sales and more than 60% reporting reduced costs.
As the Middle East and Africa embrace the digital age, businesses in all sectors have the chance to innovate, connect with consumers, and fuel economic expansion. The rapid evolution of digital commerce underscores the critical importance of adaptability and flexibility in meeting the continuously evolving needs of consumers in the region.