PUBLISHER: yStats.com | PRODUCT CODE: 1495343
PUBLISHER: yStats.com | PRODUCT CODE: 1495343
Europe B2C E-Commerce Market Insights & Forecasts 2024: Reveals that Europe B2C E-Commerce Sales Set to Exceed EUR 500 Billion by 2025 - A Deep Dive by yStats.com
E-Commerce Overview
European B2C E-Commerce is projected to reach over EUR 500 billion by 2025, ranking just behind China and the U.S. By 2027, Western Europe's retail E-Commerce sales will see significant growth, driven by a shift towards online shopping and digital transactions.
Regional Trends
In 2023, Norway led in online purchases, followed by Switzerland and Denmark. France and Germany reported significant figures, with France exceeding EUR 100 billion in turnover and Germany nearing that mark. The UK expects to surpass EUR 200 billion in retail E-Commerce sales by 2027. Other countries, including the Netherlands, Italy, Spain, Poland, Greece, Belgium, Turkey, and Hungary, exhibit diverse online shopping trends, presenting varied opportunities and challenges.
Cross-Border E-Commerce & Payment Evolution
Cross-border E-Commerce in Europe benefits from streamlined regulations and logistics. Digital wallets and emerging payment methods like Buy Now, Pay Later services are reshaping online transactions, enhancing consumer convenience and driving retailer sales.