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Market Research Report

Argentina B2C E-Commerce and Payment Market 2020 and COVID-19's Impact

Published by GmbH & Co. KG Product code 951316
Published Content info 49 Pages/Charts
Delivery time: 1-2 business days
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Argentina B2C E-Commerce and Payment Market 2020 and COVID-19's Impact
Published: July 28, 2020 Content info: 49 Pages/Charts

"The coronavirus pandemic drives growth in Argentine E-Commerce."

E-Commerce boosted by spread of COVID-19 in Argentina

As in many other nations, Argentine citizens were asked to stay at home in March of this year as the coronavirus pandemic developed. The confinement pushed consumers to shop online at a rated even higher than the incremental year on year growth that had been seen in 2019. A survey cited in the report reflects that over half of shoppers in Argentina purchased digitally in March, some making their initial online purchase because of the confinement. Online sales volume increased significantly, but because of underlying challenges to the Argentine economy, the sustained growth is questionable.

The coronavirus brought a shift in product categories purchased online

The sales of electronics, already a leading product category, received a boost as Argentinians made purchases to stay connected to work and school at a distance. Supermarket purchases online more than doubled in April, as detailed in the report. Online entertainment streaming and home delivery of prepared food also saw increased demand during the spread of COVID-19.

Online merchants in Argentina see sales volume spurt during the pandemic

Argentina-based Mercado Libre, a leader in Latin America and top online marketplace at home, saw healthy sales growth in the March-May period. Competitors and experienced even higher percentage traffic increases during the peak of the lockdown period as displayed in the report. Most Argentine consumers use a credit card to pay for their purchases from online merchants.

Covered Regions:

Latin America.

Companies Mentioned:

Cencosud S.A., Coto C.I.C. S.A., Falabella S.A., Fravega S.A.C.I.E.I., Jumbo Retail Argentina S.A., MercadoLibre Inc., Paypal Holdings Inc., Todo Pago.

Table of Contents
Product Code: 1489

Table of Contents

1. Management Summary

2. Overview

  • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020

3. Impact on B2C E-Commerce Sales & Shares

  • Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 - 2019
  • B2C E-Commerce Sales, in USD billion, in % Year-on-Year Change, 2016-2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2019
  • E-Commerce Growth in Sales, Orders, and Items Purchased, in %, April 2020 vs. Monthly Average for January-March 2020
  • Perceived COVID-19 Impact On E-Commerce Sales, in % of Retail & Wholesale Companies, May 2020

4. Impact on Online Shoppers

  • Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2018 & Q4 2019
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, October 2019
  • Top 5 Drivers of Online Shopping, in % of Online Shoppers, 2019
  • Perceived Disadvantages of Online Shopping, in % of Online Shoppers, 2019
  • Share of Consumers Shopping Online In Order To Avoid Going To Stores, in %, March 12-13 and March 20-21, 2020
  • Breakdown of Changes in Frequency of Buying Online Due To COVID-19, in % of Online Shoppers, March 2020
  • Share of New Online Shoppers Who Bought Online For The First Time During COVID-19 And Who Would Continue Buying Online, in %, March 2020
  • New Buyers' Share of E-Commerce Orders, in %, April 2020

5. Impact on B2C E-Commerce Product Segments & Online Verticals

  • B2C E-Commerce Sales by Product Categories, in ARS billion, 2016 - 2019
  • E-Commerce Sales Growth, by Selected Merchant Categories, in %, April 2020 vs. Monthly Average for January-March 2020
  • Online Sales of Supermarkets, in ARS million, and Year-on-Year Change, in %, January-April 2020
  • Online Share of Total Supermarket Sales, in %, January 2020 - April 2020
  • Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19 Outbreak, in % of Adults, May 2020

6. Impact on Online Payment

  • Breakdown of Payment Methods Preferred in E-Commerce, in %, 2019
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
  • Preferred Two-Factor Payment Authentication Options During Online Shopping, in % of Online Shoppers, July 2019
  • Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019
  • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, July 2019
  • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
  • Share of Retail & Wholesale Companies Who Introduced New Payment Methods During COVID-19, May 2020

7. Impact on B2C E-Commerce Delivery

  • Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2018 & 2019

8. Impact on B2C E-Commerce Players

  • Share of Retail and Wholesale Companies Who Had an E-Commerce Channel During The Pandemic, in %, May 2020
  • Top 3 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020
  • Top 9 Supermarket Websites, by Unique Visitors, in thousands, February 2020 & March 2020
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