Market Research Report
Argentina B2C E-Commerce and Payment Market 2020 and COVID-19's Impact
|Published by||yStats.com GmbH & Co. KG||Product code||951316|
|Published||Content info||49 Pages/Charts
Delivery time: 1-2 business days
|Argentina B2C E-Commerce and Payment Market 2020 and COVID-19's Impact|
|Published: July 28, 2020||Content info: 49 Pages/Charts||
"The coronavirus pandemic drives growth in Argentine E-Commerce."
As in many other nations, Argentine citizens were asked to stay at home in March of this year as the coronavirus pandemic developed. The confinement pushed consumers to shop online at a rated even higher than the incremental year on year growth that had been seen in 2019. A survey cited in the yStats.com report reflects that over half of shoppers in Argentina purchased digitally in March, some making their initial online purchase because of the confinement. Online sales volume increased significantly, but because of underlying challenges to the Argentine economy, the sustained growth is questionable.
The sales of electronics, already a leading product category, received a boost as Argentinians made purchases to stay connected to work and school at a distance. Supermarket purchases online more than doubled in April, as detailed in the yStats.com report. Online entertainment streaming and home delivery of prepared food also saw increased demand during the spread of COVID-19.
Argentina-based Mercado Libre, a leader in Latin America and top online marketplace at home, saw healthy sales growth in the March-May period. Competitors Favega.com and Falabela.com experienced even higher percentage traffic increases during the peak of the lockdown period as displayed in the yStats.com report. Most Argentine consumers use a credit card to pay for their purchases from online merchants.
Cencosud S.A., Coto C.I.C. S.A., Falabella S.A., Fravega S.A.C.I.E.I., Jumbo Retail Argentina S.A., MercadoLibre Inc., Paypal Holdings Inc., Todo Pago.