Established in 1972, Euromonitor International is the world leader in strategy research for consumer markets. From socio-economic context to intimate detail on the smallest products or markets, the comprehensive international coverage and leading edge innovation make its products an essential resource for companies locally and worldwide. Euromonitor analyzes companies and markets in more than 200 categories across 80 countries. The research on lifestyle, demographic and socio-economic country data spans 206 countries. Its extensive network of strategic analysts in 80 countries provides the depth of global, national and local business information required in today’s increasingly international business environment while the global industry specialist team also ensures the international consistency of the research.