Home Care in the United Kingdom

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Home Care Records a Stable Performance, with a Focus on Health, Wellness, and Sustainability

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Home Care

Industry Performance

Growth for Laundry Care Is Driven by Fragrance Innovation and the High Penetration of Washing Machine Ownership

Air Care Expansion Is Driven by Mood-Enhancement and Convenient Innovations

CHART 2 Air Wick launches Essential Mist Diffuser which focuses on mood enhancement

CHART 3 Value Sales 2020-2030

CHART 4 Volume Sales 2020-2030

CHART 5 Value Sales by Category 2025

What's Next?

Growth Is Set to Be Driven by Essential Products and Ongoing Innovation

CHART 6 Analyst Insight for Home Care

Fabric Softeners and Laundry Aids Are Set to Lead Growth through Innovation and Premiumisation

Growth in Home Care Will Be Driven by Sustainability-Led Innovations

CHART 7 Unilever launch Cif Infinite Clean All-in-One Cleaner Spray

CHART 8 Forecast Value Sales 2020-2030

CHART 9 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Procter & Gamble Uk?Ltd and Unilever Ltd Retain Their Leads through Brand Strength and Innovation

Private Label Has a Strong Presence, However, Branded Players Drive Growth through Innovation

Multifunctionality and Sustainability Drive Market Leaderships

CHART 10 Neat launch All In One Dishwasher Tablets

CHART 11 Company Shares 2025

CHART 12 Brand Shares 2025

Channels

Grocery Retailers Drive Sales through Convenience, Accessibility and Product Range

Retail E-Commerce Drives Growth through Convenience and Variety

CHART 13 Retail Channels 2020-2025

Economic Context

CHART 14 Economic Context for Home Care

CHART 15 Real Gdp Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Home Care

CHART 18 Population 2020-2030

CHART 19 Consumer Expenditure 2020-2030

CHART 20 Population by Generation 2025

Country Reports Disclaimer

LAUNDRY CARE IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• A Rising Focus on Health, Wellness and Sustainability Supports Sales in Laundry Care
• Key Industry Trends
• CHART 21 Key Industry Trends for Laundry Care
• Industry Performance
• Fabric Softeners and Scent Boosters Drive Sales as Consumers Seek Additional Benefits
• CHART 22 Surf carried out a major relaunch of joy-infused products to align with the mood-boosting trend
• The Quick Wash Trend Fuels Demand for Specialised Detergents
• CHART 23 Value Sales 2020-2030
• CHART 24 Volume Sales 2020-2030
• CHART 25 Value Sales by Category 2025
• What's Next?
• Rising Incomes and Premium Innovation Are Expected to Support Value Growth
• CHART 26 Analyst Insight for Laundry Care
• Fragrance Innovation Is Set to Drive Premiumisation and Wellness Positioning
• Sustainability and Premiumisation Are Set to Influence Business Strategies
• CHART 27 Forecast Value Sales 2020-2030
• CHART 28 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble Uk Ltd and Unilever Uk Ltd Lead through Brand Strength and Innovation
• Innovation in the Competitive Landscape Focuses on the Quick Wash Trend
• CHART 29 Persil launches Wonder Wash Liquid Detergent, specifically designed for short-cycles
• CHART 30 Company Shares 2025
• CHART 31 Brand Shares 2025
• Channels
• Supermarkets and Hypermarkets Drive Laundry Care Sales
• Retail E-Commerce Gains Traction through Convenience and Variety
• CHART 32 Retail Channels 2020-2025
• Economic Context
• CHART 33 Economic Context for Laundry Care
• CHART 34 Real Gdp Growth 2020-2030
• CHART 35 Inflation 2020-2030
• Consumer Context
• CHART 36 Consumer Context for Laundry Care
• CHART 37 Population 2020-2030
• CHART 38 Consumer Expenditure 2020-2030
• CHART 39 Population by Generation 2025
• Country Reports Disclaimer

DISHWASHING IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Steady Growth Is Driven by Essential Demand and Urbanisation
• Key Industry Trends
• CHART 40 Key Industry Trends for Dishwashing
• Industry Performance
• Automatic Dishwashing Remains the Largest and Fastest-Growing Category
• Sustainability Shapes Production Innovation in Dishwashing
• CHART 41 Ecover launch the first plastic-free dishwasher tablets
• CHART 42 Value Sales 2020-2030
• CHART 43 Volume Sales 2020-2030
• CHART 44 Value Sales by Category 2025
• What's Next?
• Rising Dishwasher Ownership Is Set to Drive Growth for Automatic Dishwashing
• CHART 45 Analyst Insight for Dishwashing
• Smart Home Care Is Set to Influence Future Innovation
• CHART 46 Henkel launch Smartwash Technology
• Sustainability and Quick Cycles Are Expected to Shape Innovation across Dishwashing
• CHART 47 Forecast Value Sales 2020-2030
• CHART 48 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Players Maintain Their Positions through Innovation and Brand Strength
• Stable Competitive Landscape Offers Oppertunities for Innovation
• CHART 49 Company Shares 2025
• CHART 50 Brand Shares 2025
• Channels
• Rise of Retail E-Commerce Causes Grocery Retailers to Lose Share
• Retail E-Commerce Drives Growth as Consumers Appreciate Its Convenience
• CHART 51 Retail Channels 2020-2025
• Economic Context
• CHART 52 Economic Context for Dishwashing
• CHART 53 Real Gdp Growth 2020-2030
• CHART 54 Inflation 2020-2030
• Consumer Context
• CHART 55 Consumer Context for Dishwashing
• CHART 56 Population 2020-2030
• CHART 57 Consumer Expenditure 2020-2030
• CHART 58 Population by Generation 2025
• Country Reports Disclaimer

SURFACE CARE IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Modest Growth Is Driven by the Performance of Multi-Purpose Cleaners
• Key Industry Trends
• CHART 59 Key Industry Trends for Surface Care
• Industry Performance
• Mood Boosting Properties Support Sales as Players Launch New Scents
• CHART 60 Cif launch new Infinite Clean sprays in the UK in 2025
• Sustainability and Innovation Drive Surface Care Forward
• CHART 61 Value Sales 2020-2030
• CHART 62 Volume Sales 2020-2030
• CHART 63 Value Sales by Category 2025
• What's Next?
• Consumers Are Set to Prioritise Effective Formulas With Uplifting Fragrances
• CHART 64 Analyst Insight for Surface Care
• Multi-Purpose Cleaners Is Expected to Lead Sales through Convenience
• Innovation That Aligns with Sustainable Demands Is Set to Drive Future Growth
• CHART 65 Eco brand Miniml launch glass refill
• CHART 66 Forecast Value Sales 2020-2030
• CHART 67 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Players Offer Established Brands While Sustainability Fuels Growth for Challengers
• Competitors Can Focus on Innovation and Sustainability to Drive Future Growth
• CHART 68 Company Shares 2025
• CHART 69 Brand Shares 2025
• Channels
• Grocery Retailers Dominate Due to Convenience and the In-Store Experience
• Retail E-Commerce Gains Traction through the Flexible Shopping Experience
• Economic Context
• CHART 70 Economic Context for Surface Care
• CHART 71 Real Gdp Growth 2020-2030
• CHART 72 Inflation 2020-2030
• Consumer Context
• CHART 73 Consumer Context for Surface Care
• CHART 74 Population 2020-2030
• CHART 75 Consumer Expenditure 2020-2030
• CHART 76 Population by Generation 2025
• Country Reports Disclaimer

BLEACH IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Sustainability Concerns Drive a Decline in Bleach Sales during 2025
• Key Industry Trends
• CHART 77 Key Industry Trends for Bleach
• Industry Performance
• Limited Innovations Hinder Growth Prospects for Bleach
• CHART 78 Value Sales 2020-2030
• CHART 79 Volume Sales 2020-2030
• What's Next?
• Consumers Are Expected to Migrate Away From Bleach to Surface Care Alternatives
• Sustainability and Lack of Innovation Are Set to Hinder Growth for Bleach
• CHART 80 Forecast Value Sales 2020-2030

Competitive Landscape

• Domestos From Unilever Uk Ltd Maintains Its Lead with Stable Company Shares
• Private Label Plays a Key Role in the Sales of Bleach
• CHART 81 Company Shares 2025
• CHART 82 Brand Shares 2025
• Channels
• Supermarkets and Hypermarkets Drive Sales of Bleach in the Uk
• Retail E-Commerce Slowly Gains Share as Consumers Appreciate Convenience
• CHART 83 Retail Channels 2020-2025
• Economic Context
• CHART 84 Economic Context for Bleach
• CHART 85 Real Gdp Growth 2020-2030
• CHART 86 Inflation 2020-2030
• Consumer Context
• CHART 87 Consumer Context for Bleach
• CHART 88 Population 2020-2030
• CHART 89 Consumer Expenditure 2020-2030
• CHART 90 Population by Generation 2025
• Country Reports Disclaimer

TOILET CARE IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Demand for Multipurpose Cleaners Dampens Sales of Toilet Care in 2025
• Key Industry Trends
• CHART 91 Key Industry Trends for Toilet Care
• Industry Performance
• Mood-Boosting Ingredients Gain Traction within Toilet Care
• Fabulosa Drives Evolving Product Formats with Easy to Use Application
• CHART 92 Fabulosa launch two new scents within its Foaming Toilet Powder range
• CHART 93 Value Sales 2020-2030
• CHART 94 Volume Sales 2020-2030
• CHART 95 Value Sales by Category 2025
• What's Next?
• Rising Demand for Multifunctionality Is Expected to Challenge Sales of Toilet Care
• Sustainability Is Set to Influence Product Innovation across the Forecast Period
• Fragrance Focused Innovation Will Align with Health and Wellness Demands
• CHART 96 Forecast Value Sales 2020-2030
• CHART 97 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Henkel Ltd Maintains Its Lead in Toilet Care through the Well-Established Brand Bloo
• CHART 98 Analyst Insight for Toilet Care
• Value-Driven Consumers Support Sales of Private Label in Toilet Care
• CHART 99 Company Shares 2025
• CHART 100 Brand Shares 2025
• Channels
• Grocery Retailers Lead Toilet Care Sales with a Strong In-Store Presence
• Retail E-Commerce Grows as a Convenient Shopping Alternative
• CHART 101 Retail Channels 2020-2025
• Economic Context
• CHART 102 Economic Context for Toilet Care
• CHART 103 Real Gdp Growth 2020-2030
• CHART 104 Inflation 2020-2030
• Consumer Context
• CHART 105 Consumer Context for Toilet Care
• CHART 106 Population 2020-2030
• CHART 107 Consumer Expenditure 2020-2030
• CHART 108 Population by Generation 2025
• Country Reports Disclaimer

POLISHES IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Multi-Surface Polishes Drive Sales as Consumers Seek Simple, Effective Solutions
• Key Industry Trends
• CHART 109 Key Industry Trends for Polishes
• Industry Performance
• Smith & Rodger Responds to Demand for Multifunctionality with Superwax Relaunch
• CHART 110 Smith & Rodger relaunch SuperWax polish brand
• The Casualisation Trend Negatively Impacts Sales of Shoe Polish
• CHART 111 Value Sales 2020-2030
• CHART 112 Volume Sales 2020-2030
• CHART 113 Value Sales by Category 2025
• What's Next?
• Polishes Is Set to Decline as Consumers Shift Towards Multifunctional Products
• CHART 114 Analyst Insight for Polishes
• Furniture Polish Is Expected to Remain the Largest Category, Despite an Ongoing Decline in Retail Volume Sales
• CHART 115 Forecast Value Sales 2020-2030
• CHART 116 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Sc Johnson Ltd & Reckitt Benckiser Ltd Lead with Established Brands
• Opportunities for Players in a Mature Market
• CHART 117 Company Shares 2025
• CHART 118 Brand Shares 2025
• Channels
• Retail E-Commerce Leads Sales of Polishes through Convenience and Choice
• Retail E-Commerce Continues to Drive Polishes Sales Growth Online
• CHART 119 Retail Channels 2020-2025
• Economic Context
• CHART 120 Economic Context for Polishes
• CHART 121 Real Gdp Growth 2020-2030
• CHART 122 Inflation 2020-2030
• Consumer Context
• CHART 123 Consumer Context for Polishes
• CHART 124 Population 2020-2030
• CHART 125 Consumer Expenditure 2020-2030
• CHART 126 Population by Generation 2025
• Country Reports Disclaimer

AIR CARE IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Fragrance Innovation and Premiumisation Drive Value Growth in Air Care
• Key Industry Trends
• CHART 127 Key Industry Trends for Air Care
• Industry Performance
• Spray/Aerosol Air Fresheners Lead Sales While Liquid Air Fresheners Drive Growth
• Rituals Drives Premiumisation with Its Luxury Candle Air Freshener Launch
• CHART 128 Rituals adds to its premium candle air freshener line up
• CHART 129 Value Sales 2020-2030
• CHART 130 Volume Sales 2020-2030
• CHART 131 Value Sales by Category 2025
• What's Next?
• Rising Incomes and Urbanisation Are Set to Support Growth for Air Care
• CHART 132 Analyst Insight for Air Care
• Liquid Air Fresheners and Candle Air Fresheners Are Set to Lead Retail Volume Growth
• Fragrance Is Set to Shape Innovation and Drive Sales across the Forecast Period
• CHART 133 Air Wick Launch Essential Mist Diffuser Which Focuses on Mood Enhancement
• CHART 134 Forecast Value Sales 2020-2030
• CHART 135 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Players Dominate through Brand Strength and Fragrance Appeal
• Yankee Candle Co (Europe) Ltd Drives Growth through a Wide, Distinctive Range
• CHART 136 Company Shares 2025
• CHART 137 Brand Shares 2025
• Channels
• Supermarkets and Hypermarkets Lead Air Care Sales through In-Store Experience
• Retail E-Commerce Grows as Consumers Appreciate the Convenience and Flexibility
• CHART 138 Retail Channels 2020-2025
• Economic Context
• CHART 139 Economic Context for Air Care
• CHART 140 Real Gdp Growth 2020-2030
• CHART 141 Inflation 2020-2030
• Consumer Context
• CHART 142 Consumer Context for Air Care
• CHART 143 Population 2020-2030
• CHART 144 Consumer Expenditure 2020-2030
• CHART 145 Population by Generation 2025
• Country Reports Disclaimer

HOME INSECTICIDES IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Urbanisation and Its Essential Status Drives Sales of Home Insecticides in 2025
• Key Industry Trends
• CHART 146 Key Industry Trends for Home Insecticides
• Industry Performance
• Spray/Aerosol Insecticides Leads Sales and Growth through Ease of Use
• Mobe Ant Insecticide Gel Capitalises on the Convenience Trend
• CHART 147 MoBe Ant Insecticide Gel launched in 2024
• CHART 148 Value Sales 2020-2030
• CHART 149 Volume Sales 2020-2030
• CHART 150 Value Sales by Category 2025
• What's Next?
• Stable Growth Expected as Effective Pest Control Solutions Remain in Demand
• CHART 151 Analyst Insight for Home Insecticides
• Spray/Aerosol Insecticides Is Set to Retain the Lead through Consumer Awareness and Affordability
• Sustainability and Effectiveness Are Set to Drive Growth across the Forecast Period
• CHART 152 Forecast Value Sales 2020-2030
• CHART 153 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Sc Johnson Ltd Maintains Its Lead with Established Brand Raid
• Fragmented Competitor Landscape Creates Opportunities for Smaller Players
• CHART 154 Company Shares 2025
• CHART 155 Brand Shares 2025
• Channels
• Retail E-Commerce Drives Home Insecticide Sales with a Wide Product Range
• Ongoing Demand for Convenience Supports Growth for Retail E-Commerce
• CHART 156 Retail Channels 2020-2025
• Economic Context
• CHART 157 Economic Context for Home Insecticides
• CHART 158 Real Gdp Growth 2020-2030
• CHART 159 Inflation 2020-2030
• Consumer Context
• CHART 160 Consumer Context for Home Insecticides
• CHART 161 Population 2020-2030
• CHART 162 Consumer Expenditure 2020-2030
• CHART 163 Population by Generation 2025
• Country Reports Disclaimer