PUBLISHER: Acute Market Reports | PRODUCT CODE: 1129127
PUBLISHER: Acute Market Reports | PRODUCT CODE: 1129127
The global mixed reality market is growing competently, and accounted for US$ 165 Mn in 2021 and is expected to grow to US$ 7518.80 Mn in 2030 at a CAGR of 40% throughout the forecast period 2022 to 2030.
Mixed reality is an interdisciplinary field involving computer graphics, signal processing, computer apparition, user interfaces, mobile computing, wearable computing, information visualization, and the design of displays and sensors. Mixed reality concepts are increasingly being adopted by various industries including automotive, healthcare, and office environments.
The growing popularity of 5G technology, IoT technology and availability of low-cost hardware among others have an encouraging impact on the growth of mixed reality market. However, new business products are counting profoundly on the customer market but in the upcoming years, Bring Your Own Device (BYOD) trend is expected to gain more popularity within the mixed reality market.
The hardware segment is the highest revenue contributing segment, accounting for more than 50% of the total market revenue generated worldwide. This is due to the development of advanced mixed reality hardware components such as sensors, processors, and displays among others. Companies such as HTC, Microsoft, and Facebook among others are investing heavily in this technology.
In contrast, Software is expected to register the fastest growth during the forecast period. The growing inclination towards augmented reality, virtual reality, and internet of things technology and their adoption in various enterprises are acting as a major driving force. For Instance, The WaveVR has developed a virtual reality concert platform which allows customers to watch musical performances when paired with the HTC Vive, it allows them to DJ their own set in a virtual venue.
Increasing adoption of technologically advanced solutions, the growing emphasis on digitalization and artificial intelligence holds the U.S. in dominant position
In 2021, North America appeared to be the largest contributing region in the mixed reality market accounting for more than 1/3rd of the global revenue. North America expected to continue its dominance throughout the forecast period trailed by Europe. This is due to an increase in technology adoption of mixed reality devices, 5G technology and artificial intelligence.
In contrast, the Asia Pacific region is expected to register the highest growth throughout the forecast period. Owing to a surge in adoption of advanced technology, increase in application areas and proliferation of smartphone devices in the emerging economies such as China and India. In addition, the penetration of mixed reality in education technology is expected to further boost the mixed reality market growth.
Top manufacturers are focusing on developing advanced products for application in various industries. The developers are entering new partnership agreements, product development, mergers and acquisitions, and improved R&D. This in turn, will increase the expansion of the mixed reality market in the emerging nations in the near future.
In April 2016, BMW Group launched a mixed reality system integrated with their automobile design which has been developed wholly using the equipment from the computer gaming industry. This system promises noteworthy benefits over the virtual reality systems that have existed to date, thereby delivering virtual reality on developer workstations.
This study report represents analysis of each segment from 2020 to 2030 considering 2021 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2030.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Mixed Reality market are as follows:
Micro and macro environment factors that are currently influencing the Mixed Reality market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.