PUBLISHER: Allied Market Research | PRODUCT CODE: 1140059
PUBLISHER: Allied Market Research | PRODUCT CODE: 1140059
The global digital out-of-home market was valued at $18.80 billion in 2020, and is projected to reach $58.67 billion by 2031, registering a CAGR of 11.6% from 2022 to 2031. Digital out of home or DOOH refers to the digital media used for marketing purposes outside the home. This media includes any out-of-home (OOH) display such as digital billboards in airports, subways, taxis, and street furniture among others.
The growth of the global digital out of home market is majorly driven by shift in consumer prefer from traditional to digital display advertisement solutions across the globe. Further, rapid digitization is anticipated to drive the growth of digital out of home market. However, complex and expensive digital signage coupled with rise in trend of online/broadcast advertisement are major restraint that are projected to hamper the global market. On the contrary, surge in urbanization across emerging economies globally is anticipated to provide lucrative opportunities for the digital out of home industry during the forecast period.
The global digital out of home market is segmented based on format type, application, end-user, and region. On the basis of format type, the market is divided into billboard, transit, street furniture, and others. Based on application, it is bifurcated into indoor and outdoor. On the basis of end-user, the market is segmented into automotive, personal care & households, entertainment, retail, food & beverages, telecom, BFSI, and others. Region-wise, the digital out of home market trends are analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, and the rest of the Europe), Asia-Pacific (China, India, Japan, Australia, and the rest of the Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa).
The key players that operate in the market include Broadsign International, Inc., Clear Channel Outdoor Holdings, Inc., Daktronics, Inc., JCDecaux SA, Lamar Advertising Company, NEC Corporation, OOh!media Ltd, Outfront Media Inc., Samsung Electronics Co. Ltd., and Mvix Inc.
Key Benefits For Stakeholders
Key Market Segments
By End-User
By Format Type
By Application
By Region