PUBLISHER: Allied Market Research | PRODUCT CODE: 1193241
PUBLISHER: Allied Market Research | PRODUCT CODE: 1193241
Programmatic advertising is a type of internet advertisement that advertisers can buy and position using sophisticated algorithms rather than traditional manual approaches of having to track and buy appropriate ad spaces. Advertisers can use programmatic ad purchasing software to acquire ad space, find suitable places for advertisements, target their ads, and more. This is in contrast to the conventional procedures of negotiating with human representatives and requesting particular ad placements.
The rise in demand for work-from-home and remote working policies during the period of the COVID-19 pandemic aided in propelling the growth of social media and online platforms, hence empowering the demand for programmatic display advertising solutions. Moreover, the growth in demand for easily accessible and shorter forms of entertainment and media positively impacts the growth of the programmatic display advertising market. However, data privacy and sharing challenges on programmatic display advertising platforms can hamper the programmatic display advertising market forecast period. On the contrary, the integration of advanced tools such as machine learning and data analytics with programmatic display advertising solutions suites are expected to offer remunerative opportunities for expansion of the programmatic display advertising market during the forecast period.
The programmatic display advertising market is segmented on the basis of ad format, type, application, industry vertical, and region. On the basis of ad format, the industry is divided into online video, online display, mobile video, and mobile display. Depending on type, the market is classified into private marketplaces, real time bidding, and automated guaranteed. By industry vertical, the market is categorized into BFSI, automotive, manufacturing, healthcare, government, IT & telecom, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global programmatic display advertising market is dominated by key players such as Adobe, Basis Technology, Connexity, Google, LLC, Integrated Ad, Science, Inc, IPONWEB Limited, Kayzen, LG Electronics, MediaMath, Magnite, Inc, NextRoll, Inc, RythmOne, LLC, Samsung Electronics, The trade desk, Verizon, Voyage Group, and Xandr. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
By Ad Format
By Type
By Industry Vertical
By Region