Outdoor Advertising Market By Type, By Service, By End User : Global Opportunity Analysis and Industry Forecast, 2023-2032

Description

List of Tables

The global outdoor advertising market was valued at $23.9 billion in 2022, and is projected to reach $38.9 billion by 2032, growing at a CAGR of 5.1% from 2023 to 2032.The outdoor advertising market refers to the business sector that involves the buying, selling, and management of advertising space and inventory for outdoor media formats. It encompasses the activities of media owners, advertising agencies, and brands in planning, negotiating, and implementing outdoor advertising campaigns. This market encompasses the diverse range of outdoor advertising options available, from traditional static billboards to digital displays, and the continuous evolution of technologies and strategies to maximize the effectiveness of outdoor advertising.

The outdoor advertising market is witnessing several notable trends. The integration of technology is transforming the industry, with digital signage, programmatic advertising, and data-driven targeting becoming prevalent. Interactive and experiential campaigns that engage audiences in unique ways are gaining popularity. Sustainability and eco-friendly practices are also emerging as key trends, with a focus on using energy-efficient displays and incorporating recyclable materials. Cross-channel integration and the seamless integration of mobile and outdoor advertising are further trends shaping the market's future.

The rise in urbanization boosts the outdoor advertising market by offering a larger audience and high-footfall areas. With more people living and working in cities, outdoor ads can reach a diverse consumer base. Busy city environments provide ample opportunities for advertisers to engage with a captive audience and maximize the visibility and impact of outdoor ads, ensuring effective brand exposure and engagement.

Programmatic advertising has transformed the buying and selling of outdoor ad space. Automated platforms and algorithms enable advertisers to target specific audience segments based on demographics, behavior, and location, enhancing the efficiency and effectiveness of outdoor advertising campaigns. Programmatic capabilities in the outdoor advertising market have streamlined the process, allowing advertisers to optimize their campaigns and allocate budgets more effectively.

Outdoor advertising is a dynamic and visually impactful form of advertising that aims to engage consumers in public spaces. It utilizes billboards, transit advertisements, street furniture displays, digital signage, and other outdoor mediums to deliver brand messages. The nature of outdoor advertising allows for creativity in design, placement, and format selection, taking advantage of the physical environment to create memorable brand experiences.

The outdoor advertising market is segmented on the basis of Type, service, end user, and region. By type, the market is classified into traditional outdoor advertising and digital outdoor advertising. On the basis of service, it is fragmented into billboard advertising, transport advertising, street furniture advertising, place-based advertising, and others. Depending on the end user, it is segregated into executive BFSI, retail and consumer goods, healthcare, transportation and mobility, media and entertainment, hospitality, and others.

The players in the outdoor advertising market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market. The major players operating in the global outdoor advertising market are AdVision, Creative Outdoor, Primedia Outdoor, OUTFRONT Media Inc., Tyler Outdoor, Clear Channel Outdoor, LLC, Ocean Outdoor, Vector Media, oOhmedia Limited, Stroer CORE GmbH & Co. KG and JCDecaux.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the outdoor advertising market analysis from 2022 to 2032 to identify the prevailing outdoor advertising market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the outdoor advertising market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global outdoor advertising market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

Quarterly Update and* (only available with a corporate license, on listed price)
5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
Free Upcoming Version on the Purchase of Five and Enterprise User License.
16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
Free data Pack on the Five and Enterprise User License. (Excel version of the report)
Free Updated report if the report is 6-12 months old or older.
24-hour priority response*
Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

Historic market data

Key Market Segments

By Type

Traditional Outdoor Advertising
Digital Outdoor Advertising

By Service

Placed Based Advertising
Others
Billboard Advertising
Transport Advertising
Street Furniture Advertising

By End User

BFSI
Retail and Consumer Goods
Healthcare
Transportation and Mobility
Media and Entertainment
Hospitality
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- Saudi Arabia
- UAE
- South Africa
- Rest of LAMEA

Key Market Players:

Creative Outdoor
OUTFRONT Media Inc.
Ocean Outdoor
Vector Media
Stroer CORE GmbH & Co. KG
AdVision
Primedia Outdoor
Tyler Outdoor
Clear Channel Outdoor, LLC
oOhmedia Limited
JCDecaux

Product Code: A70767

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
- 3.3.1. Moderate bargaining power of service providers
- 3.3.2. Moderate threat of new entrants
- 3.3.3. Moderate threat of substitutes
- 3.3.4. Moderate intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
- 3.4.1. Drivers
  - 3.4.1.1. Growth in Urbanization
  - 3.4.1.2. Technological Advancements
- 3.4.2. Restraints
  - 3.4.2.1. Limited Inventory and High Competition
  - 3.4.2.2. Regulatory Restrictions and Zoning Regulations
- 3.4.3. Opportunities
  - 3.4.3.1. Creativity and Brand Impact
  - 3.4.3.2. Contextual and Localized Targeting

CHAPTER 4: OUTDOOR ADVERTISING MARKET, BY TYPE

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Traditional Outdoor Advertising
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
4.3. Digital Outdoor Advertising
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country

CHAPTER 5: OUTDOOR ADVERTISING MARKET, BY SERVICE

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Billboard Advertising
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
5.3. Transport Advertising
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
5.4. Street Furniture Advertising
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
5.5. Placed Based Advertising
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
5.6. Others
- 5.6.1. Key market trends, growth factors and opportunities
- 5.6.2. Market size and forecast, by region
- 5.6.3. Market share analysis by country

CHAPTER 6: OUTDOOR ADVERTISING MARKET, BY END USER

6.1. Overview
- 6.1.1. Market size and forecast
6.2. BFSI
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. Retail and Consumer Goods
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
6.4. Healthcare
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
6.5. Transportation and Mobility
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
6.6. Media and Entertainment
- 6.6.1. Key market trends, growth factors and opportunities
- 6.6.2. Market size and forecast, by region
- 6.6.3. Market share analysis by country
6.7. Hospitality
- 6.7.1. Key market trends, growth factors and opportunities
- 6.7.2. Market size and forecast, by region
- 6.7.3. Market share analysis by country
6.8. Others
- 6.8.1. Key market trends, growth factors and opportunities
- 6.8.2. Market size and forecast, by region
- 6.8.3. Market share analysis by country

CHAPTER 7: OUTDOOR ADVERTISING MARKET, BY REGION

7.1. Overview
- 7.1.1. Market size and forecast By Region
7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Type
- 7.2.3. Market size and forecast, by Service
- 7.2.4. Market size and forecast, by End User
- 7.2.5. Market size and forecast, by country
  - 7.2.5.1. U.S.
  - 7.2.5.1.1. Market size and forecast, by Type
  - 7.2.5.1.2. Market size and forecast, by Service
  - 7.2.5.1.3. Market size and forecast, by End User
  - 7.2.5.2. Canada
  - 7.2.5.2.1. Market size and forecast, by Type
  - 7.2.5.2.2. Market size and forecast, by Service
  - 7.2.5.2.3. Market size and forecast, by End User
  - 7.2.5.3. Mexico
  - 7.2.5.3.1. Market size and forecast, by Type
  - 7.2.5.3.2. Market size and forecast, by Service
  - 7.2.5.3.3. Market size and forecast, by End User
7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Type
- 7.3.3. Market size and forecast, by Service
- 7.3.4. Market size and forecast, by End User
- 7.3.5. Market size and forecast, by country
  - 7.3.5.1. Germany
  - 7.3.5.1.1. Market size and forecast, by Type
  - 7.3.5.1.2. Market size and forecast, by Service
  - 7.3.5.1.3. Market size and forecast, by End User
  - 7.3.5.2. UK
  - 7.3.5.2.1. Market size and forecast, by Type
  - 7.3.5.2.2. Market size and forecast, by Service
  - 7.3.5.2.3. Market size and forecast, by End User
  - 7.3.5.3. France
  - 7.3.5.3.1. Market size and forecast, by Type
  - 7.3.5.3.2. Market size and forecast, by Service
  - 7.3.5.3.3. Market size and forecast, by End User
  - 7.3.5.4. Italy
  - 7.3.5.4.1. Market size and forecast, by Type
  - 7.3.5.4.2. Market size and forecast, by Service
  - 7.3.5.4.3. Market size and forecast, by End User
  - 7.3.5.5. Spain
  - 7.3.5.5.1. Market size and forecast, by Type
  - 7.3.5.5.2. Market size and forecast, by Service
  - 7.3.5.5.3. Market size and forecast, by End User
  - 7.3.5.6. Russia
  - 7.3.5.6.1. Market size and forecast, by Type
  - 7.3.5.6.2. Market size and forecast, by Service
  - 7.3.5.6.3. Market size and forecast, by End User
  - 7.3.5.7. Rest of Europe
  - 7.3.5.7.1. Market size and forecast, by Type
  - 7.3.5.7.2. Market size and forecast, by Service
  - 7.3.5.7.3. Market size and forecast, by End User
7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Type
- 7.4.3. Market size and forecast, by Service
- 7.4.4. Market size and forecast, by End User
- 7.4.5. Market size and forecast, by country
  - 7.4.5.1. China
  - 7.4.5.1.1. Market size and forecast, by Type
  - 7.4.5.1.2. Market size and forecast, by Service
  - 7.4.5.1.3. Market size and forecast, by End User
  - 7.4.5.2. Japan
  - 7.4.5.2.1. Market size and forecast, by Type
  - 7.4.5.2.2. Market size and forecast, by Service
  - 7.4.5.2.3. Market size and forecast, by End User
  - 7.4.5.3. South Korea
  - 7.4.5.3.1. Market size and forecast, by Type
  - 7.4.5.3.2. Market size and forecast, by Service
  - 7.4.5.3.3. Market size and forecast, by End User
  - 7.4.5.4. India
  - 7.4.5.4.1. Market size and forecast, by Type
  - 7.4.5.4.2. Market size and forecast, by Service
  - 7.4.5.4.3. Market size and forecast, by End User
  - 7.4.5.5. Australia
  - 7.4.5.5.1. Market size and forecast, by Type
  - 7.4.5.5.2. Market size and forecast, by Service
  - 7.4.5.5.3. Market size and forecast, by End User
  - 7.4.5.6. Rest of Asia-Pacific
  - 7.4.5.6.1. Market size and forecast, by Type
  - 7.4.5.6.2. Market size and forecast, by Service
  - 7.4.5.6.3. Market size and forecast, by End User
7.5. LAMEA
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Type
- 7.5.3. Market size and forecast, by Service
- 7.5.4. Market size and forecast, by End User
- 7.5.5. Market size and forecast, by country
  - 7.5.5.1. Brazil
  - 7.5.5.1.1. Market size and forecast, by Type
  - 7.5.5.1.2. Market size and forecast, by Service
  - 7.5.5.1.3. Market size and forecast, by End User
  - 7.5.5.2. Saudi Arabia
  - 7.5.5.2.1. Market size and forecast, by Type
  - 7.5.5.2.2. Market size and forecast, by Service
  - 7.5.5.2.3. Market size and forecast, by End User
  - 7.5.5.3. UAE
  - 7.5.5.3.1. Market size and forecast, by Type
  - 7.5.5.3.2. Market size and forecast, by Service
  - 7.5.5.3.3. Market size and forecast, by End User
  - 7.5.5.4. South Africa
  - 7.5.5.4.1. Market size and forecast, by Type
  - 7.5.5.4.2. Market size and forecast, by Service
  - 7.5.5.4.3. Market size and forecast, by End User
  - 7.5.5.5. Rest of LAMEA
  - 7.5.5.5.1. Market size and forecast, by Type
  - 7.5.5.5.2. Market size and forecast, by Service
  - 7.5.5.5.3. Market size and forecast, by End User

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

9.1. JCDecaux
- 9.1.1. Company overview
- 9.1.2. Key executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
9.2. Clear Channel Outdoor, LLC
- 9.2.1. Company overview
- 9.2.2. Key executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
9.3. AdVision
- 9.3.1. Company overview
- 9.3.2. Key executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
9.4. OUTFRONT Media Inc.
- 9.4.1. Company overview
- 9.4.2. Key executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.4.7. Key strategic moves and developments
9.5. Creative Outdoor
- 9.5.1. Company overview
- 9.5.2. Key executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
9.6. Stroer CORE GmbH & Co. KG
- 9.6.1. Company overview
- 9.6.2. Key executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
9.7. Ocean Outdoor
- 9.7.1. Company overview
- 9.7.2. Key executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
9.8. oOhmedia Limited
- 9.8.1. Company overview
- 9.8.2. Key executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
9.9. Tyler Outdoor
- 9.9.1. Company overview
- 9.9.2. Key executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
9.10. Vector Media
- 9.10.1. Company overview
- 9.10.2. Key executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
9.11. Primedia Outdoor
- 9.11.1. Company overview
- 9.11.2. Key executives
- 9.11.3. Company snapshot
- 9.11.4. Operating business segments
- 9.11.5. Product portfolio