Bra Market By Product Type, By Raw material, By Distributional channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

List of Tables

The bra market size was valued at 36,306.2 million in 2022 and is projected to reach 59,471.1 by 2032, growing at a CAGR of 5.2% from 2023 to 2032.

A bra is a specialized undergarment designed for women to wear discreetly beneath clothing, offering essential support for the breasts. Its primary function is to uphold the natural shape and volume, ensuring comfort and stability, particularly during physical activities. Bra is categorized in various categories, such as sports, nursing, multi-way, adhesive bras and others. Bras serve as key fashion accessories, allowing women to express their personal style through a variety of designs, colors, and patterns.

The bra industry has been significantly impacted by fashion trends and consumers' ever-changing desires. Buyers of intimate apparel are fast to follow fashion trends, searching for bras that match the latest styles. As fashion evolves, so do customer preferences for different undergarment types, colors, and patterns, which promotes the bra market growth. Customers are also constantly on the lookout for unique and innovative bras that not only provide the essential support but also highlight their sense of fashion and individuality.

Furthermore, bras are frequently considered by customers as fashionable accessories that emphasize the importance of uniqueness and attractiveness. In response to the change in consumer expectations, manufacturers have increased the variety of products they provide, including sports bras, bralettes, and customizable designs. Social media platforms have become more popular, making it simpler to identify fashion trends and keeping consumers informed and inspired. Furthermore, celebrities and other influential people have a big impact on the fashion business. Their impact on lingerie trends simultaneously supports the newest fashion trends and the necessity of bras.

The bra market's major supply chain challenges are affecting the industry's ability to smoothly meet the client demand. The purchase of raw materials, manufacture, and distribution are all part of the complex global supply chain that supports the bra market. Scarcity of materials required to produce bras might result from supply chain disruptions, which would affect the overall manufacturing process. In addition, shortages, order delays, and increased manufacturing costs for bras might be the outcome of supply chain disruptions brought on by natural disasters, geopolitical instability or global health emergencies. These events restrict the development of the bra market. Moreover, fluctuations in the cost of materials might lead bra manufacturers to increase prices or make quality compromises, which may negatively impact their capacity to attract customers and compete in the market. Furthermore, by resulting in stockouts or overstock situations in stores, inventory issues brought on by manufacturing and delivery delays might hinder the market growth.

The bra market is segmented into type, raw material, distribution channel, and region. By type, the market is classified into sports bra, nursing bra, multi-way bra, and adhesive bra. By raw material, the market is classified into cotton, chiffon, silk, and others. By distribution channel, the market is classified into hypermarket/supermarket, specialty stores, retail stores, and online. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, the UK, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, the Middle East, and the rest of LAMEA).

Players operating in the global bra market have adopted various developmental strategies to expand their bra market share, increase profitability, and remain competitive in the market. Key players profiled in this report include PVH Corp., Nike, Inc., Hanesbrands Inc., Jockey International, Inc, CALIDA Holding AG, Lavinia Lingerie Inc, Victoria's Secret & Co., Triumph Intertrade AG, Wolf Lingerie SAS and Modenik Lifestyle Pvt. Ltd.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the bra market analysis from 2022 to 2032 to identify the prevailing bra market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the bra market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global bra market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

Quarterly Update and* (only available with a corporate license, on listed price)
5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
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Consumer Buying Behavior Analysis
Product Life Cycles
Consumer Preference and Product Specifications
Additional company profiles with specific to client's interest
Additional country or region analysis- market size and forecast
Brands Share Analysis
Expanded list for Company Profiles
Historic market data
Key player details (including location, contact details, supplier/vendor network etc. in excel format)
Market share analysis of players at global/region/country level
SWOT Analysis

Key Market Segments

By Product Type

Sports Bra
Nursing Bra
Multi-Way Bra
Adhesive Bra
Others

By Raw material

Cotton
Chiffon
Silk
Others

By Distributional channel

Hypermarket/Supermarket
Specialty Stores
Online Sales Channels

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- South Africa,
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA

Key Market Players:

PVH Corp.
Hanesbrands Inc.
Victoria's Secret & Co.
Jockey International, Inc.
Lavinia Lingerie Inc.
Calida Holding AG
Wolf Lingerie SAS
Modenik Lifestyle Pvt. Ltd.
Nike, Inc.
Triumph Intertrade AG

Product Code: A10226

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
- 3.3.1. Moderate bargaining power of suppliers
- 3.3.2. Moderate threat of new entrants
- 3.3.3. Moderate threat of substitutes
- 3.3.4. High intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
- 3.4.1. Drivers
  - 3.4.1.1. Evolving fashion trends and consumer preferences
  - 3.4.1.2. Increase in demand for sustainable materials and innovative fabric technology
  - 3.4.1.3. Body positivity movement
- 3.4.2. Restraints
  - 3.4.2.1. Disruptions in the supply chain
  - 3.4.2.2. Intense competition amongst manufacturing companies
- 3.4.3. Opportunities
  - 3.4.3.1. Adoption of eco-friendly and sustainable initiatives

CHAPTER 4: BRA MARKET, BY PRODUCT TYPE

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Sports Bra
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
4.3. Nursing Bra
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
4.4. Multi-Way Bra
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
4.5. Adhesive Bra
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
4.6. Others
- 4.6.1. Key market trends, growth factors and opportunities
- 4.6.2. Market size and forecast, by region
- 4.6.3. Market share analysis by country

CHAPTER 5: BRA MARKET, BY RAW MATERIAL

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Cotton
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
5.3. Chiffon
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
5.4. Silk
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
5.5. Others
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country

CHAPTER 6: BRA MARKET, BY DISTRIBUTIONAL CHANNEL

6.1. Overview
- 6.1.1. Market size and forecast
6.2. Hypermarket/Supermarket
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. Specialty Stores
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
6.4. Online Sales Channels
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country

CHAPTER 7: BRA MARKET, BY REGION

7.1. Overview
- 7.1.1. Market size and forecast By Region
7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Product Type
- 7.2.3. Market size and forecast, by Raw material
- 7.2.4. Market size and forecast, by Distributional channel
- 7.2.5. Market size and forecast, by country
  - 7.2.5.1. U.S.
  - 7.2.5.1.1. Market size and forecast, by Product Type
  - 7.2.5.1.2. Market size and forecast, by Raw material
  - 7.2.5.1.3. Market size and forecast, by Distributional channel
  - 7.2.5.2. Canada
  - 7.2.5.2.1. Market size and forecast, by Product Type
  - 7.2.5.2.2. Market size and forecast, by Raw material
  - 7.2.5.2.3. Market size and forecast, by Distributional channel
  - 7.2.5.3. Mexico
  - 7.2.5.3.1. Market size and forecast, by Product Type
  - 7.2.5.3.2. Market size and forecast, by Raw material
  - 7.2.5.3.3. Market size and forecast, by Distributional channel
7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Product Type
- 7.3.3. Market size and forecast, by Raw material
- 7.3.4. Market size and forecast, by Distributional channel
- 7.3.5. Market size and forecast, by country
  - 7.3.5.1. Germany
  - 7.3.5.1.1. Market size and forecast, by Product Type
  - 7.3.5.1.2. Market size and forecast, by Raw material
  - 7.3.5.1.3. Market size and forecast, by Distributional channel
  - 7.3.5.2. France
  - 7.3.5.2.1. Market size and forecast, by Product Type
  - 7.3.5.2.2. Market size and forecast, by Raw material
  - 7.3.5.2.3. Market size and forecast, by Distributional channel
  - 7.3.5.3. UK
  - 7.3.5.3.1. Market size and forecast, by Product Type
  - 7.3.5.3.2. Market size and forecast, by Raw material
  - 7.3.5.3.3. Market size and forecast, by Distributional channel
  - 7.3.5.4. Italy
  - 7.3.5.4.1. Market size and forecast, by Product Type
  - 7.3.5.4.2. Market size and forecast, by Raw material
  - 7.3.5.4.3. Market size and forecast, by Distributional channel
  - 7.3.5.5. Spain
  - 7.3.5.5.1. Market size and forecast, by Product Type
  - 7.3.5.5.2. Market size and forecast, by Raw material
  - 7.3.5.5.3. Market size and forecast, by Distributional channel
  - 7.3.5.6. Rest of Europe
  - 7.3.5.6.1. Market size and forecast, by Product Type
  - 7.3.5.6.2. Market size and forecast, by Raw material
  - 7.3.5.6.3. Market size and forecast, by Distributional channel
7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Product Type
- 7.4.3. Market size and forecast, by Raw material
- 7.4.4. Market size and forecast, by Distributional channel
- 7.4.5. Market size and forecast, by country
  - 7.4.5.1. China
  - 7.4.5.1.1. Market size and forecast, by Product Type
  - 7.4.5.1.2. Market size and forecast, by Raw material
  - 7.4.5.1.3. Market size and forecast, by Distributional channel
  - 7.4.5.2. Japan
  - 7.4.5.2.1. Market size and forecast, by Product Type
  - 7.4.5.2.2. Market size and forecast, by Raw material
  - 7.4.5.2.3. Market size and forecast, by Distributional channel
  - 7.4.5.3. India
  - 7.4.5.3.1. Market size and forecast, by Product Type
  - 7.4.5.3.2. Market size and forecast, by Raw material
  - 7.4.5.3.3. Market size and forecast, by Distributional channel
  - 7.4.5.4. South Korea
  - 7.4.5.4.1. Market size and forecast, by Product Type
  - 7.4.5.4.2. Market size and forecast, by Raw material
  - 7.4.5.4.3. Market size and forecast, by Distributional channel
  - 7.4.5.5. Australia
  - 7.4.5.5.1. Market size and forecast, by Product Type
  - 7.4.5.5.2. Market size and forecast, by Raw material
  - 7.4.5.5.3. Market size and forecast, by Distributional channel
  - 7.4.5.6. Rest of Asia-Pacific
  - 7.4.5.6.1. Market size and forecast, by Product Type
  - 7.4.5.6.2. Market size and forecast, by Raw material
  - 7.4.5.6.3. Market size and forecast, by Distributional channel
7.5. LAMEA
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Product Type
- 7.5.3. Market size and forecast, by Raw material
- 7.5.4. Market size and forecast, by Distributional channel
- 7.5.5. Market size and forecast, by country
  - 7.5.5.1. Brazil
  - 7.5.5.1.1. Market size and forecast, by Product Type
  - 7.5.5.1.2. Market size and forecast, by Raw material
  - 7.5.5.1.3. Market size and forecast, by Distributional channel
  - 7.5.5.2. South Africa,
  - 7.5.5.2.1. Market size and forecast, by Product Type
  - 7.5.5.2.2. Market size and forecast, by Raw material
  - 7.5.5.2.3. Market size and forecast, by Distributional channel
  - 7.5.5.3. Saudi Arabia
  - 7.5.5.3.1. Market size and forecast, by Product Type
  - 7.5.5.3.2. Market size and forecast, by Raw material
  - 7.5.5.3.3. Market size and forecast, by Distributional channel
  - 7.5.5.4. UAE
  - 7.5.5.4.1. Market size and forecast, by Product Type
  - 7.5.5.4.2. Market size and forecast, by Raw material
  - 7.5.5.4.3. Market size and forecast, by Distributional channel
  - 7.5.5.5. Argentina
  - 7.5.5.5.1. Market size and forecast, by Product Type
  - 7.5.5.5.2. Market size and forecast, by Raw material
  - 7.5.5.5.3. Market size and forecast, by Distributional channel
  - 7.5.5.6. Rest of LAMEA
  - 7.5.5.6.1. Market size and forecast, by Product Type
  - 7.5.5.6.2. Market size and forecast, by Raw material
  - 7.5.5.6.3. Market size and forecast, by Distributional channel

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

9.1. Jockey International, Inc.
- 9.1.1. Company overview
- 9.1.2. Key executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
9.2. PVH Corp.
- 9.2.1. Company overview
- 9.2.2. Key executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
9.3. Hanesbrands Inc.
- 9.3.1. Company overview
- 9.3.2. Key executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
9.4. Lavinia Lingerie Inc.
- 9.4.1. Company overview
- 9.4.2. Key executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
9.5. Calida Holding AG
- 9.5.1. Company overview
- 9.5.2. Key executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
9.6. Victoria's Secret & Co.
- 9.6.1. Company overview
- 9.6.2. Key executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
9.7. Triumph Intertrade AG
- 9.7.1. Company overview
- 9.7.2. Key executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
9.8. Nike, Inc.
- 9.8.1. Company overview
- 9.8.2. Key executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
9.9. Wolf Lingerie SAS
- 9.9.1. Company overview
- 9.9.2. Key executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
9.10. Modenik Lifestyle Pvt. Ltd.
- 9.10.1. Company overview
- 9.10.2. Key executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio