Intimate Lingerie Market - By Product Type (Bras, Briefs, Sleepwear, Shapewear, Others), By Price Range (Low {<25$}, Mid {25$-50$}, High {>50$}), By Distribution Channel (Online channel, Offline channel), Forecast 2024

List of Tables

The global intimate lingerie market is expected to witness a CAGR of 5.1% during 2024-2032, fueled by evolving consumer preferences, technological advancements, and innovative product offerings.

According to a report by Edied.com in 2022, over recent years, a notable trend has emerged in lingerie fashion, shifting away from the push-up bra styles of the 90s towards designs that prioritize comfort and functionality. The increasing demand for comfort-centric and size-inclusive lingerie is shaping the industry outlook. Consumers are seeking undergarments that not only provide support but also prioritize comfort without compromising on style. Additionally, the growing awareness regarding the importance of body positivity and diversity has led to a surge in demand for lingerie that caters to a wide range of body types and sizes. Moreover, the proliferation of online retail platforms and e-commerce channels has facilitated greater accessibility and convenience for consumers, further driving market growth.

The global intimate lingerie market is classified based on product, distribution channel, material and region.

The briefs segment is anticipated to grow robustly through 2032, as they are favored by consumers for their versatility, offering a balance of comfort and support for various body types and occasions. From classic designs to innovative styles featuring seamless construction and advanced fabric technologies, the briefs will gain traction among the consumers worldwide.

The online distribution channel segment is anticipated to grow significantly till 2032, driven by the proliferation of e-commerce. These platforms provide consumers with unprecedented access to a wide range of products and brands from the comfort of their homes. Online retailers offer an extensive selection of lingerie styles, sizes, and price points, catering to the diverse preferences of consumers across different demographics.

Europe intimate lingerie industry is anticipated to witness significant growth till 2032, driven by fashion-forward trends, cultural influences, and changing consumer lifestyles. Countries like France, Italy, and the United Kingdom are particularly noteworthy for their robust lingerie industries and vibrant retail landscapes. The regional consumers exhibit a strong affinity for premium lingerie brands known for their craftsmanship, quality, and innovative designs. The presence of luxury boutiques to mass retailers, offer ample opportunities for both established brands and emerging players to thrive and expand their presence in European market.

Product Code: 7851

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Intimate lingerie industry 360 degree synopsis, 2018 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 Price range trends
2.6 Distribution channel trends

Chapter 3 Intimate Lingerie Industry Insights

3.1 Industry ecosystem analysis
3.2 Raw material analysis
3.3 Key news and initiatives
- 3.3.1 Partnership/collaboration
- 3.3.2 Merger/aacquisition
- 3.3.3 Investment
- 3.3.4 Product launch & innovation
3.4 Regulatory landscape
3.5 Impact forces
- 3.5.1 Growth drivers
- 3.5.2 Industry pitfalls & challenges
3.6 Consumer buying behavior analysis
3.7 Growth potential analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share, 2023
4.3 Competitive analysis of major market players, 2023
4.4 Competitive positioning matrix, 2023
4.5 Strategic outlook matrix, 2023

Chapter 5 Intimate Lingerie Market Estimates & Forecast, By Product Type 2018 - 2032, (USD Billion; Thousand Units)

5.1 Key trends, by product type
5.2 Bras
- 5.2.1 T-Shirt bra
- 5.2.2 Sports bra
- 5.2.3 Minimizer bra
- 5.2.4 Bralettes
- 5.2.5 Others
5.3 Briefs
- 5.3.1 Bikini
- 5.3.2 Hipster
- 5.3.3 Thongs
- 5.3.4 Others
5.4 Sleepwear
5.5 Shapewear
5.6 Others

Chapter 6 Intimate Lingerie Market Estimates & Forecast, By Price Range 2018 - 2032, (USD Billion; Thousand Units)

6.1 Key trends, by price range
6.2 Low (< 25$)
6.3 Mid (25$-50$)
6.4 High (>50$)

Chapter 7 Intimate Lingerie Market Estimates & Forecast, By Distribution Channel 2018 - 2032, (USD Billion; Thousand Units)

7.1 Key trends, by distribution channel
7.2 Online channels
- 7.2.1 E-commerce
- 7.2.2 Company websites
7.3 Offline channels
- 7.3.1 Specialty stores
- 7.3.2 Mega retail stores
- 7.3.3 Others

Chapter 8 Intimate Lingerie Market Estimates & Forecast, By Region 2018 - 2032, (USD Billion; Thousand Units)

8.1 Key trends, by region
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
- 8.4.6 Malaysia
- 8.4.7 Indonesia
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
8.6 MEA
- 8.6.1 Saudi Arabia
- 8.6.2 UAE
- 8.6.3 South Africa

Chapter 9 Company Profiles

9.1 Calvin Klein
9.2 Chantelle
9.3 Fashion Nova LLC
9.4 Gap Inc., The
9.5 Hanesbrands Inc.
9.6 Hennes & Mauritz AB
9.7 Hunkemoller International B.V.
9.8 Jockey International Inc.
9.9 MAS Holdings
9.10 Marks & Spencer
9.11 PVH Corp
9.12 Triumph International
9.13 Victoria's Secret & Co
9.14 Zivame