Satellite Direct-to-Device Consumer Survey: Country-level Results

"D2D services have sparked high consumer interest in markets such as the Philippines, South Africa and the Middle East, but interest is limited in certain European markets such as Germany and Finland."

This survey report examines consumer interest in satellite direct-to-device (D2D) messaging at a country level. It provides an overview of the D2D market across 19 countries and analyses consumer interest in, and willingness to pay for, D2D messaging by country, operator and demographic features.

Questions answered in this report

• What are the recent activities regarding satellite D2D in different markets?
• How interested are consumers in D2D messaging and how willing are they to pay for it?
• What demographic features, such as gender, age, income, rurality and handset generation, are most strongly associated with interest in D2D messaging?
• How do consumer interest and willingness to pay vary by country and by operator?

Geographical coverage

• Western Europe (WE): Finland, France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
• Central and Eastern Europe (CEE): Poland and Turkey
• North America (NA): Canada and the USA
• Developed Asia–Pacific (DVAP): Australia and New Zealand
• Emerging Asia–Pacific (EMAP): Philippines
• Middle East and North Africa (MENA): Saudi Arabia, UAE
• Sub-Saharan Africa (SSA): South Africa