PUBLISHER: BCC Research | PRODUCT CODE: 1130698
PUBLISHER: BCC Research | PRODUCT CODE: 1130698
The global in-game advertising (IGA) market should reach $13.9 billion by 2027 from $7.8 billion in 2022 at a compound annual growth rate (CAGR) of 12.2% for the forecast period of 2022 to 2027.
Dynamic ads segment of the global IGA market is expected to grow from $3.9 billion in 2022 to $7.3 billion in 2027 at a CAGR of 13.6% for the forecast period of 2022 to 2027.
Static ads segment of the global IGA market is expected to grow from $2.7 billion in 2022 to $4.2 billion in 2027 at a CAGR of 9.6% for the forecast period of 2022 to 2027.
This report provides an overview of the global market for IGA and analyzes market trends. Using 2021 as the base year, the report provides estimated market data for the forecast period of 2022 through 2027. This report also offers insights on the drivers, restraints and opportunities for the market, which were gathered through primary and secondary research. It also covers various market factors, including COVID-19 impact, Porter's Five Forces, PEST analysis and use case analysis.
This report has been prepared in a simple, easy-to-understand format, with tables and charts/figures. The report's scope includes a detailed study of global and regional markets by advertising type, device type and end user. The qualitative and quantitative data of all segments are provided in the report. The report examines each segment, determines its current market size and estimates its future market sizes with compound annual growth rates (CAGRs).
The report also provides profiles of the significant IGA players and their strategies for enhancing their market presence. The report also discusses the competitive landscape, with a ranking of the top IGA providers in 2021.
Figure A : Top-down and Bottom-up Approach for Global Market for IGA