Global Retail Media Platform Market Size Study by Advertising Format, Platform Type, Deployment, Industry Vertical, and Regional Forecasts 2025-2035

Description

The Global Retail Media Platform Market is valued at approximately USD 17.56 billion in 2024 and is expected to expand at a compelling CAGR of 8.40% over the forecast period 2025-2035. Retail media, once confined to endcaps and in-store signage, has evolved into a transformative digital monetization model, now deeply embedded in the ecommerce ecosystem. Retail media platforms serve as a bridge between advertising and commerce, empowering retailers to leverage first-party data to deliver highly personalized ads across their digital assets-resulting in measurable, transaction-driven ROI for advertisers. With increasing privacy regulations and the phasing out of third-party cookies, brands are shifting their budgets toward retail media networks that offer authenticated audiences, real-time performance analytics, and closed-loop attribution.

As retail brands double down on digital transformation, the market is witnessing an accelerated adoption of retail media strategies. From banner display and sponsored product ads to dynamic search placements and in-app promotions, retailers are building full-funnel marketing capabilities into their owned platforms or partnering with third-party networks to scale beyond their digital properties. The symbiotic relationship between retailers and brands is driving innovation in media formats, AI-powered targeting algorithms, and omnichannel ad delivery. Additionally, the growing prominence of retail media in verticals like grocery, fashion, consumer electronics, and FMCG is broadening its commercial impact.

Regionally, North America leads the global retail media platform market owing to the early adoption by major players like Amazon, Walmart Connect, and Target's Roundel. This mature ecosystem benefits from massive shopper data sets and a tech-savvy consumer base. Europe follows closely, with countries like the UK, France, and Germany embracing retail media in both online and in-store contexts. Meanwhile, Asia Pacific is witnessing explosive growth-fueled by ecommerce giants such as Alibaba and Rakuten, as well as rising digital penetration in emerging markets like India and Southeast Asia. Latin America and the Middle East & Africa are gradually entering the scene as mobile-first economies and social commerce platforms start integrating retail media offerings.

Major market player included in this report are:

Amazon.com, Inc.
Walmart Connect
Criteo S.A.
CitrusAd (Epsilon)
The Kroger Co.
Roundel (Target)
Microsoft Corporation
Google LLC
Meta Platforms, Inc.
Publicis Groupe
The Trade Desk
Tesco Media & Insight
Best Buy Ads
Shopify Inc.
Instacart Ads

Global Retail Media Platform Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

By Advertising Format:

Display Ads
Search Ads

By Platform Type:

Retailer Owned
Third Party Media Networks

By Deployment:

On-Premises
Cloud-Based

By Industry Vertical:

Consumer Goods
Fashion & Apparel
Electronics
Grocery
Health & Beauty
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Retail Media Platform Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top-Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

Chapter 3. Global Retail Media Platform Market Forces Analysis

3.1. Market Forces Shaping the Global Retail Media Platform Market (2024-2035)
3.2. Drivers
- 3.2.1. Shift to First-Party Data and Privacy Regulations
- 3.2.2. Rapid Growth of Ecommerce and Digital Transformation
3.3. Restraints
- 3.3.1. High Integration and Implementation Costs
- 3.3.2. Ad Quality and Consumer Trust Concerns
3.4. Opportunities
- 3.4.1. AI-Driven Targeting and Personalization
- 3.4.2. Expansion of Omnichannel and In-Store Digital Advertising

Chapter 4. Global Retail Media Platform Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Forces Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Retail Media Platform Market Size & Forecasts by Advertising Format 2025-2035

5.1. Market Overview
5.2. Global Retail Media Platform Market Performance - Potential Analysis (2025)
5.3. Display Ads
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market Size Analysis, by Region, 2025-2035
5.4. Search Ads
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global Retail Media Platform Market Size & Forecasts by Platform Type 2025-2035

6.1. Market Overview
6.2. Global Retail Media Platform Market Performance - Potential Analysis (2025)
6.3. Retailer Owned
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market Size Analysis, by Region, 2025-2035
6.4. Third Party Media Networks
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global Retail Media Platform Market Size & Forecasts by Deployment 2025-2035

7.1. Market Overview
7.2. Global Retail Media Platform Market Performance - Potential Analysis (2025)
7.3. On-Premises
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market Size Analysis, by Region, 2025-2035
7.4. Cloud-Based
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 8. Global Retail Media Platform Market Size & Forecasts by Industry Vertical 2025-2035

8.1. Market Overview
8.2. Global Retail Media Platform Market Performance - Potential Analysis (2025)
8.3. Consumer Goods
- 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.3.2. Market Size Analysis, by Region, 2025-2035
8.4. Fashion & Apparel
- 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.4.2. Market Size Analysis, by Region, 2025-2035
8.5. Electronics
- 8.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.5.2. Market Size Analysis, by Region, 2025-2035
8.6. Grocery
- 8.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.6.2. Market Size Analysis, by Region, 2025-2035
8.7. Health & Beauty
- 8.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.7.2. Market Size Analysis, by Region, 2025-2035
8.8. Others
- 8.8.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.8.2. Market Size Analysis, by Region, 2025-2035

Chapter 9. Global Retail Media Platform Market Size & Forecasts by Region 2025-2035

9.1. Retail Media Platform Market, Regional Market Snapshot
9.2. Top Leading & Emerging Countries
9.3. North America Retail Media Platform Market
- 9.3.1. U.S. Retail Media Platform Market
  - 9.3.1.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.3.1.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.3.2. Canada Retail Media Platform Market
  - 9.3.2.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.3.2.2. Platform Type Breakdown Size & Forecasts, 2025-2035
9.4. Europe Retail Media Platform Market
- 9.4.1. UK Retail Media Platform Market
  - 9.4.1.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.4.1.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.4.2. Germany Retail Media Platform Market
  - 9.4.2.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.4.2.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.4.3. France Retail Media Platform Market
  - 9.4.3.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.4.3.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.4.4. Spain Retail Media Platform Market
  - 9.4.4.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.4.4.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.4.5. Italy Retail Media Platform Market
  - 9.4.5.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.4.5.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.4.6. Rest of Europe Retail Media Platform Market
  - 9.4.6.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.4.6.2. Platform Type Breakdown Size & Forecasts, 2025-2035
9.5. Asia Pacific Retail Media Platform Market
- 9.5.1. China Retail Media Platform Market
  - 9.5.1.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.5.1.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.5.2. India Retail Media Platform Market
  - 9.5.2.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.5.2.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.5.3. Japan Retail Media Platform Market
  - 9.5.3.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.5.3.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.5.4. Australia Retail Media Platform Market
  - 9.5.4.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.5.4.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.5.5. South Korea Retail Media Platform Market
  - 9.5.5.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.5.5.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.5.6. Rest of APAC Retail Media Platform Market
  - 9.5.6.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.5.6.2. Platform Type Breakdown Size & Forecasts, 2025-2035
9.6. Latin America Retail Media Platform Market
- 9.6.1. Brazil Retail Media Platform Market
  - 9.6.1.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.6.1.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.6.2. Mexico Retail Media Platform Market
  - 9.6.2.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.6.2.2. Platform Type Breakdown Size & Forecasts, 2025-2035
9.7. Middle East & Africa Retail Media Platform Market
- 9.7.1. UAE Retail Media Platform Market
  - 9.7.1.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.7.1.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.7.2. Saudi Arabia Retail Media Platform Market
  - 9.7.2.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.7.2.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.7.3. South Africa Retail Media Platform Market
  - 9.7.3.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.7.3.2. Platform Type Breakdown Size & Forecasts, 2025-2035
- 9.7.4. Rest of Middle East & Africa Retail Media Platform Market
  - 9.7.4.1. Advertising Format Breakdown Size & Forecasts, 2025-2035
  - 9.7.4.2. Platform Type Breakdown Size & Forecasts, 2025-2035

Chapter 10. Competitive Intelligence

10.1. Top Market Strategies
10.2. Amazon.com, Inc.
- 10.2.1. Company Overview
- 10.2.2. Key Executives
- 10.2.3. Company Snapshot
- 10.2.4. Financial Performance (Subject to Data Availability)
- 10.2.5. Product/Services Port
- 10.2.6. Recent Development
- 10.2.7. Market Strategies
- 10.2.8. SWOT Analysis
10.3. Walmart Connect
10.4. Criteo S.A.
10.5. CitrusAd (Epsilon)
10.6. The Kroger Co.
10.7. Roundel (Target)
10.8. Microsoft Corporation
10.9. Google LLC
10.10. Meta Platforms, Inc.
10.11. Publicis Groupe
10.12. The Trade Desk
10.13. Tesco Media & Insight
10.14. Best Buy Ads
10.15. Shopify Inc.
10.16. Instacart Ads