Global Subscription Video On Demand Market Size study & Forecast, by Content Type, Device Type, Revenue Model, End-use and Regional Forecasts 2025-2035

Description

The Global Subscription Video On Demand (SVOD) Market is valued at approximately USD 95.5 billion in 2024 and is anticipated to grow with a healthy CAGR of more than 9.60% over the forecast period 2025-2035. As entertainment rapidly evolves into a personalized digital experience, the SVOD market has emerged as a commanding force reshaping how content is produced, distributed, and consumed globally. Subscription-based platforms have upended traditional broadcast television by offering consumers access to vast content libraries, tailored viewing experiences, and multi-device compatibility-all delivered without the constraints of linear programming. The growing appetite for premium, on-demand entertainment and consumers' increasing willingness to pay for ad-free, exclusive content continues to propel the market forward.

A surge in original content creation, globalization of media houses, and affordable access to high-speed internet have intensified the battle among SVOD giants for market share. Streaming providers are capitalizing on hyper-localized content, advanced recommendation algorithms, and tiered pricing models to capture a diverse and expanding user base. Furthermore, the convergence of smart TVs, tablets, and mobile platforms has enhanced accessibility, fueling daily content consumption. However, the industry isn't without its hurdles-rising churn rates, content saturation, and intensifying competition pose challenges to long-term subscriber retention. Nevertheless, the continuous integration of AI for personalization and strategic bundling with telecom services present lucrative avenues for sustained growth.

Regionally, North America commands a dominant position, underpinned by the early adoption of streaming technology, high consumer spending on entertainment, and the presence of major SVOD players. The U.S. remains the global epicenter for digital streaming content, home to key platforms like Netflix, Amazon Prime Video, and Disney+. Europe follows suit, driven by increasing broadband penetration and the rising popularity of localized European-language content. Meanwhile, the Asia Pacific region is witnessing unprecedented growth, led by a mobile-first consumer base in India, China, and Southeast Asia. With telecom partnerships, affordable pricing, and regional language libraries, APAC is becoming the next frontier for subscriber acquisition. Latin America and the Middle East & Africa are also showcasing strong potential due to expanding mobile networks and a shift in media consumption habits.

Major market player included in this report are:

Netflix Inc.
Amazon.com, Inc.
The Walt Disney Company
Apple Inc.
Warner Bros. Discovery, Inc.
Paramount Global
Hulu LLC
Tencent Holdings Ltd.
Alphabet Inc. (YouTube TV)
Rakuten Group, Inc.
Lions Gate Entertainment Corp.
DAZN Group
Sony Group Corporation
NBCUniversal Media, LLC
Zee Entertainment Enterprises Ltd.

Global Subscription Video On Demand Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Content Type:

Movies
TV Shows
Documentaries

By Device Type:

Tablets
Laptops
Smart TVs

By Revenue Model:

Subscription-Based
Transactional-Based
Advertisement-Based
Hybrid

By End-use:

Individual
Commercial

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Subscription Video On Demand Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top-Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

Chapter 3. Global Subscription Video On Demand Market Forces Analysis

3.1. Market Forces Shaping the Global SVOD Market (2024-2035)
3.2. Drivers
- 3.2.1. Rapid Proliferation of High-Speed Broadband and Mobile Internet
- 3.2.2. Surge in Original and Localized Content Production
3.3. Restraints
- 3.3.1. Intensifying Competition and Rising Subscriber Acquisition Costs
- 3.3.2. High Churn Rates and Content Saturation
3.4. Opportunities
- 3.4.1. AI-Driven Personalization and Advanced Recommendation Engines
- 3.4.2. Strategic Bundling with Telecom and Bundled Service Offerings

Chapter 4. Global Subscription Video On Demand Industry Analysis

4.1. Porter's Five Forces Model
- 4.1.1. Bargaining Power of Buyers
- 4.1.2. Bargaining Power of Suppliers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's Five Forces Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global SVOD Market Size & Forecasts by Content Type 2025-2035

5.1. Market Overview
5.2. Subscription Video On Demand Market Performance - Potential Analysis (2025)
5.3. Movies
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market Size Analysis, by Region, 2025-2035
5.4. TV Shows
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market Size Analysis, by Region, 2025-2035
5.5. Documentaries
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global SVOD Market Size & Forecasts by Device Type 2025-2035

6.1. Market Overview
6.2. Subscription Video On Demand Market Performance - Potential Analysis (2025)
6.3. Tablets
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market Size Analysis, by Region, 2025-2035
6.4. Laptops
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market Size Analysis, by Region, 2025-2035
6.5. Smart TVs
- 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global SVOD Market Size & Forecasts by Region 2025-2035

7.1. SVOD Market, Regional Market Snapshot
7.2. Top Leading & Emerging Countries
7.3. North America SVOD Market
- 7.3.1. U.S. SVOD Market
  - 7.3.1.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.3.1.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.3.2. Canada SVOD Market
  - 7.3.2.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.3.2.2. Device Type Breakdown Size & Forecasts, 2025-2035
7.4. Europe SVOD Market
- 7.4.1. UK SVOD Market
  - 7.4.1.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.1.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.4.2. Germany SVOD Market
  - 7.4.2.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.2.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.4.3. France SVOD Market
  - 7.4.3.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.3.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.4.4. Spain SVOD Market
  - 7.4.4.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.4.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.4.5. Italy SVOD Market
  - 7.4.5.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.5.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.4.6. Rest of Europe SVOD Market
  - 7.4.6.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.6.2. Device Type Breakdown Size & Forecasts, 2025-2035
7.5. Asia Pacific SVOD Market
- 7.5.1. China SVOD Market
  - 7.5.1.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.1.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.5.2. India SVOD Market
  - 7.5.2.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.2.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.5.3. Japan SVOD Market
  - 7.5.3.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.3.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.5.4. Australia SVOD Market
  - 7.5.4.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.4.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.5.5. South Korea SVOD Market
  - 7.5.5.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.5.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.5.6. Rest of Asia Pacific SVOD Market
  - 7.5.6.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.6.2. Device Type Breakdown Size & Forecasts, 2025-2035
7.6. Latin America SVOD Market
- 7.6.1. Brazil SVOD Market
  - 7.6.1.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.6.1.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.6.2. Mexico SVOD Market
  - 7.6.2.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.6.2.2. Device Type Breakdown Size & Forecasts, 2025-2035
7.7. Middle East & Africa SVOD Market
- 7.7.1. UAE SVOD Market
  - 7.7.1.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.7.1.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.7.2. Saudi Arabia SVOD Market
  - 7.7.2.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.7.2.2. Device Type Breakdown Size & Forecasts, 2025-2035
- 7.7.3. South Africa SVOD Market
  - 7.7.3.1. Content Type Breakdown Size & Forecasts, 2025-2035
  - 7.7.3.2. Device Type Breakdown Size & Forecasts, 2025-2035

Chapter 8. Competitive Intelligence

8.1. Top Market Strategies
8.2. Netflix Inc.
- 8.2.1. Company Overview
- 8.2.2. Key Executives
- 8.2.3. Company Snapshot
- 8.2.4. Financial Performance (Subject to Data Availability)
- 8.2.5. Product/Services Portfolio
- 8.2.6. Recent Development
- 8.2.7. Market Strategies
- 8.2.8. SWOT Analysis
8.3. Amazon.com, Inc.
8.4. The Walt Disney Company
8.5. Apple Inc.
8.6. Warner Bros. Discovery, Inc.
8.7. Paramount Global
8.8. Hulu LLC
8.9. Tencent Holdings Ltd.
8.10. Alphabet Inc. (YouTube TV)
8.11. Rakuten Group, Inc.
8.12. Lions Gate Entertainment Corp.
8.13. DAZN Group
8.14. Sony Group Corporation
8.15. NBCUniversal Media, LLC
8.16. Zee Entertainment Enterprises Ltd.