Global Texture Paint Market Size Study & Forecast, by Product, Technology (Water-based, Solvent-based), and Application and Regional Forecasts 2025-2035

Description

The Global Texture Paint Market is valued at approximately USD 12.85 billion in 2024 and is poised to register a steady compound annual growth rate (CAGR) of 4.50% throughout the forecast period from 2025 to 2035. Texture paints, distinguished by their ability to add tactile and aesthetic dimension to surfaces, are gaining significant traction across both residential and commercial applications. These paints are specifically formulated with coarse additives like silica sand, gypsum, and quartz, enabling a variety of finishes-from rustic to contemporary. With evolving architectural styles and consumer preferences increasingly leaning toward personalized, durable, and visually captivating interior and exterior wall finishes, the demand for texture paints has accelerated on a global scale.

One of the primary driving forces behind this market expansion is the resurgence of the construction industry, coupled with increased spending on home improvement and interior design, particularly post-pandemic. Texture paints, known for their ability to conceal surface imperfections while enhancing visual appeal, are being increasingly chosen over conventional flat paints. Moreover, their ability to endure adverse environmental conditions while providing insulation and damp resistance has further contributed to their market appeal. Water-based and solvent-based technologies offer tailored benefits, and technological innovations in formulations have enabled low-VOC, eco-friendly variants that comply with green building certifications-opening doors for broader adoption in environmentally conscious markets.

Regionally, North America dominates the texture paint landscape due to a strong culture of home remodeling, high consumer awareness, and availability of advanced application tools and technologies. Europe follows closely, driven by energy-efficient housing norms and aesthetic renovation trends across urban centers. However, the Asia Pacific region is anticipated to experience the most robust growth over the next decade. This is largely attributed to increasing urbanization, a rising middle-class population, and large-scale infrastructure development across emerging economies such as India, China, and Southeast Asian countries. The rapid expansion of the construction sector, accompanied by favorable government policies and foreign investment inflows, is expected to create substantial opportunities for texture paint manufacturers throughout the APAC region.

Major market player included in this report are:

BASF SE
Akzo Nobel N.V.
Asian Paints Ltd.
Sherwin-Williams Company
Kansai Paint Co., Ltd.
PPG Industries, Inc.
Nippon Paint Holdings Co., Ltd.
RPM International Inc.
Jotun Group
Berger Paints India Limited
Hempel A/S
DAW SE
Valspar Corporation
DuluxGroup Ltd.
Benjamin Moore & Co.

Global Texture Paint Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Product:

Smooth Texture
Sand Texture
Popcorn Texture
Knockdown Texture
Others

By Technology:

Water-Based
Solvent-Based

By Application:

Residential
Non-Residential

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Texture Paint Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

Chapter 3. Global Texture Paint Market Forces Analysis

3.1. Market Forces Shaping The Global Texture Paint Market (2024-2035)
3.2. Drivers
- 3.2.1. Rising demand for home renovation and decorative aesthetics
- 3.2.2. Expansion in the construction sector in emerging economies
- 3.2.3. Eco-friendly, low-VOC innovations driving product preference
3.3. Restraints
- 3.3.1. High cost of textured paints compared to conventional paints
- 3.3.2. Limited awareness and skilled labor in underdeveloped regions
3.4. Opportunities
- 3.4.1. Surge in demand from green building and sustainable projects
- 3.4.2. Technological advancements in water-based formulations

Chapter 4. Global Texture Paint Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Texture Paint Market Size & Forecasts by Product 2025-2035

5.1. Market Overview
5.2. Global Texture Paint Market Performance - Potential Analysis (2025)
5.3. Smooth Texture
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market Size Analysis, by Region, 2025-2035
5.4. Sand Texture
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market Size Analysis, by Region, 2025-2035
5.5. Popcorn Texture
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market Size Analysis, by Region, 2025-2035
5.6. Knockdown Texture
- 5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.6.2. Market Size Analysis, by Region, 2025-2035
5.7. Others
- 5.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.7.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global Texture Paint Market Size & Forecasts by Technology 2025-2035

6.1. Market Overview
6.2. Global Texture Paint Market Performance - Potential Analysis (2025)
6.3. Water-Based
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market Size Analysis, by Region, 2025-2035
6.4. Solvent-Based
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global Texture Paint Market Size & Forecasts by Application 2025-2035

7.1. Market Overview
7.2. Residential
- 7.2.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.2.2. Market Size Analysis, by Region, 2025-2035
7.3. Non-Residential
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market Size Analysis, by Region, 2025-2035

Chapter 8. Global Texture Paint Market Size & Forecasts by Region 2025-2035

8.1. Global Texture Paint Market, Regional Market Snapshot
8.2. Top Leading & Emerging Countries
8.3. North America Texture Paint Market
- 8.3.1. U.S.
  - 8.3.1.1. Product Breakdown Size & Forecasts, 2025-2035
  - 8.3.1.2. Application Breakdown Size & Forecasts, 2025-2035
- 8.3.2. Canada
  - 8.3.2.1. Product Breakdown Size & Forecasts, 2025-2035
  - 8.3.2.2. Application Breakdown Size & Forecasts, 2025-2035
8.4. Europe Texture Paint Market
- 8.4.1. UK
  - 8.4.1.1. Product Breakdown Size & Forecasts, 2025-2035
  - 8.4.1.2. Application Breakdown Size & Forecasts, 2025-2035
- 8.4.2. Germany
- 8.4.3. France
- 8.4.4. Spain
- 8.4.5. Italy
- 8.4.6. Rest of Europe
8.5. Asia Pacific Texture Paint Market
- 8.5.1. China
- 8.5.2. India
- 8.5.3. Japan
- 8.5.4. Australia
- 8.5.5. South Korea
- 8.5.6. Rest of Asia Pacific
8.6. Latin America Texture Paint Market
- 8.6.1. Brazil
- 8.6.2. Mexico
8.7. Middle East & Africa Texture Paint Market
- 8.7.1. UAE
- 8.7.2. Saudi Arabia
- 8.7.3. South Africa
- 8.7.4. Rest of Middle East & Africa

Chapter 9. Competitive Intelligence

9.1. Top Market Strategies
9.2. BASF SE
- 9.2.1. Company Overview
- 9.2.2. Key Executives
- 9.2.3. Company Snapshot
- 9.2.4. Financial Performance (Subject to Data Availability)
- 9.2.5. Product/Services Port
- 9.2.6. Recent Development
- 9.2.7. Market Strategies
- 9.2.8. SWOT Analysis
9.3. Akzo Nobel N.V.
9.4. Asian Paints Ltd.
9.5. Sherwin-Williams Company
9.6. Kansai Paint Co., Ltd.
9.7. PPG Industries, Inc.
9.8. Nippon Paint Holdings Co., Ltd.
9.9. RPM International Inc.
9.10. Jotun Group
9.11. Berger Paints India Limited
9.12. Hempel A/S
9.13. DAW SE
9.14. Valspar Corporation
9.15. DuluxGroup Ltd.
9.16. Benjamin Moore & Co.