Global Sports & Energy Drinks Market Size study & Forecast, by Product Type (Sports Drinks, Energy Drinks), by Type (Organic, Non-Organic), by Packaging Type (Bottles, PET, Glass, Cans, Others), by Distribution Channel and Regional Forecasts 2025-2035

Description

The Global Sports & Energy Drinks Market is valued at approximately USD 102.63 billion in 2024 and is expected to expand at a compound annual growth rate (CAGR) of more than 5.35% during the forecast period 2025-2035. As health consciousness sweeps across the globe and consumers seek ways to elevate their energy levels while staying hydrated, the demand for performance-enhancing beverages has seen a sharp uptick. Sports and energy drinks, once confined to athletes and gym-goers, have broken through demographic barriers and are now an essential lifestyle beverage, embraced by working professionals, students, and everyday consumers alike. The market is propelled by shifting lifestyles, an increasing inclination toward fitness regimes, and the growing popularity of functional beverages. Brand diversification, celebrity endorsements, and rising demand for low-calorie, sugar-free, and natural ingredient-based formulations are also playing pivotal roles in reshaping consumer preferences.

The rapid growth of the sports and energy drinks segment can be attributed to robust urbanization, digitized marketing campaigns, and product innovations tailored to the evolving palate of Gen Z and millennials. The appeal of these beverages has transcended traditional sporting contexts to permeate mainstream consumption habits. According to reports from the International Health, Racquet & Sportsclub Association (IHRSA), gym memberships and boutique fitness studio enrollments have surged globally, directly complementing the consumption of sports beverages. Furthermore, energy drinks, boosted by the work-from-home culture and long working hours, are becoming indispensable among professionals and students. Organic variants, clean labels, and fortification with vitamins and electrolytes continue to offer lucrative opportunities for new entrants and established players alike. However, increasing scrutiny regarding the high caffeine and sugar content, coupled with regulatory challenges in some regions, poses certain limitations to market expansion.

Regionally, North America has asserted dominance in the global sports and energy drinks market, primarily owing to a well-developed fitness culture, premiumization of beverage products, and a highly engaged consumer base that prioritizes convenience and functionality. The United States, being the frontrunner, boasts a massive network of distribution channels, ranging from supermarkets and gyms to online platforms. Europe is also witnessing substantial growth due to increasing health awareness and the proliferation of organic and plant-based beverages. Meanwhile, the Asia Pacific region is emerging as the fastest-growing market, driven by rising disposable incomes, urban lifestyle shifts, and increasing investments in the health and wellness sectors in countries like China, India, and Japan. The region's young population, coupled with a surge in e-commerce and retail infrastructure, is further accelerating adoption rates.

Major market player included in this report are:

PepsiCo, Inc.
The Coca-Cola Company
Red Bull GmbH
Monster Beverage Corporation
Rockstar, Inc.
Lucozade Ribena Suntory
Keurig Dr Pepper Inc.
Amway Corporation
AriZona Beverages USA LLC
Danone S.A.
Nestle S.A.
Gatorade (subsidiary of PepsiCo)
Glanbia plc
Living Essentials LLC (5-hour Energy)
Celsius Holdings, Inc.

Global Sports & Energy Drinks Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

By Product Type:

Sports Drinks
Energy Drinks

By Type:

Organic
Non-Organic

By Packaging Type:

Bottles
PET
Glass
Cans
Others

By Distribution Channel:

Hypermarkets and Supermarkets
On-trade
Convenience Stores
Independent Retailers
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Sports & Energy Drinks Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

Chapter 3. Global Sports & Energy Drinks Market Forces Analysis (2024-2035)

3.1. Market Forces Shaping the Global Sports & Energy Drinks Market
3.2. Drivers
- 3.2.1. Rising Health Awareness and Active Lifestyle Trends
- 3.2.2. Increasing Demand for Functional and On-the-Go Beverages
- 3.2.3. Product Innovation and Marketing Strategies Driving Consumption
3.3. Restraints
- 3.3.1. Growing Concerns Over High Sugar and Caffeine Content
- 3.3.2. Stringent Regulatory Restrictions in Various Countries
3.4. Opportunities
- 3.4.1. Surge in Demand for Organic and Natural Variants
- 3.4.2. Expansion in Emerging Markets and E-commerce Distribution

Chapter 4. Global Sports & Energy Drinks Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Sports & Energy Drinks Market Size & Forecasts by Product Type 2025-2035

5.1. Market Overview
5.2. Global Sports & Energy Drinks Market Performance - Potential Analysis (2025)
5.3. Sports Drinks
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market Size Analysis, by Region, 2025-2035
5.4. Energy Drinks
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global Sports & Energy Drinks Market Size & Forecasts by Type 2025-2035

6.1. Market Overview
6.2. Organic
- 6.2.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.2.2. Market Size Analysis, by Region, 2025-2035
6.3. Non-Organic
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global Sports & Energy Drinks Market Size & Forecasts by Packaging Type 2025-2035

7.1. Market Overview
7.2. Bottles
- 7.2.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.2.2. Market Size Analysis, by Region, 2025-2035
7.3. PET
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market Size Analysis, by Region, 2025-2035
7.4. Glass
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market Size Analysis, by Region, 2025-2035
7.5. Cans
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market Size Analysis, by Region, 2025-2035
7.6. Others
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market Size Analysis, by Region, 2025-2035

Chapter 8. Global Sports & Energy Drinks Market Size & Forecasts by Distribution Channel 2025-2035

8.1. Market Overview
8.2. Hypermarkets and Supermarkets
- 8.2.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.2.2. Market Size Analysis, by Region, 2025-2035
8.3. On-trade
- 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.3.2. Market Size Analysis, by Region, 2025-2035
8.4. Convenience Stores
- 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.4.2. Market Size Analysis, by Region, 2025-2035
8.5. Independent Retailers
- 8.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.5.2. Market Size Analysis, by Region, 2025-2035
8.6. Others
- 8.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.6.2. Market Size Analysis, by Region, 2025-2035

Chapter 9. Global Sports & Energy Drinks Market Size & Forecasts by Region 2025-2035

9.1. Regional Market Snapshot
9.2. Top Leading & Emerging Countries
9.3. North America Sports & Energy Drinks Market
- 9.3.1. U.S.
  - 9.3.1.1. Breakdown by Segment, 2025-2035
- 9.3.2. Canada
  - 9.3.2.1. Breakdown by Segment, 2025-2035
9.4. Europe Sports & Energy Drinks Market
- 9.4.1. UK
  - 9.4.1.1. Breakdown by Segment, 2025-2035
- 9.4.2. Germany
  - 9.4.2.1. Breakdown by Segment, 2025-2035
- 9.4.3. France
  - 9.4.3.1. Breakdown by Segment, 2025-2035
- 9.4.4. Spain
  - 9.4.4.1. Breakdown by Segment, 2025-2035
- 9.4.5. Italy
  - 9.4.5.1. Breakdown by Segment, 2025-2035
- 9.4.6. Rest of Europe
  - 9.4.6.1. Breakdown by Segment, 2025-2035
9.5. Asia Pacific Sports & Energy Drinks Market
- 9.5.1. China
  - 9.5.1.1. Breakdown by Segment, 2025-2035
- 9.5.2. India
  - 9.5.2.1. Breakdown by Segment, 2025-2035
- 9.5.3. Japan
  - 9.5.3.1. Breakdown by Segment, 2025-2035
- 9.5.4. Australia
  - 9.5.4.1. Breakdown by Segment, 2025-2035
- 9.5.5. South Korea
  - 9.5.5.1. Breakdown by Segment, 2025-2035
- 9.5.6. Rest of APAC
  - 9.5.6.1. Breakdown by Segment, 2025-2035
9.6. Latin America Sports & Energy Drinks Market
- 9.6.1. Brazil
  - 9.6.1.1. Breakdown by Segment, 2025-2035
- 9.6.2. Mexico
  - 9.6.2.1. Breakdown by Segment, 2025-2035
9.7. Middle East and Africa Sports & Energy Drinks Market
- 9.7.1. UAE
  - 9.7.1.1. Breakdown by Segment, 2025-2035
- 9.7.2. Saudi Arabia
  - 9.7.2.1. Breakdown by Segment, 2025-2035
- 9.7.3. South Africa
  - 9.7.3.1. Breakdown by Segment, 2025-2035
- 9.7.4. Rest of Middle East & Africa
  - 9.7.4.1. Breakdown by Segment, 2025-2035

Chapter 10. Competitive Intelligence

10.1. Top Market Strategies
10.2. PepsiCo, Inc.
- 10.2.1. Company Overview
- 10.2.2. Key Executives
- 10.2.3. Company Snapshot
- 10.2.4. Financial Performance (Subject to Data Availability)
- 10.2.5. Product/Services Port
- 10.2.6. Recent Development
- 10.2.7. Market Strategies
- 10.2.8. SWOT Analysis
10.3. The Coca-Cola Company
10.4. Red Bull GmbH
10.5. Monster Beverage Corporation
10.6. Rockstar, Inc.
10.7. Keurig Dr Pepper Inc.
10.8. Nestle S.A.
10.9. Danone S.A.
10.10. Amway Corporation
10.11. Lucozade Ribena Suntory
10.12. AriZona Beverages USA LLC
10.13. Celsius Holdings, Inc.
10.14. Living Essentials LLC (5-hour Energy)
10.15. Glanbia plc