Global CRM Analytics Market Size study & Forecast, by Type, Deployment, Organization Size, End-User and Regional Forecasts 2025-2035

Description

The Global CRM Analytics Market is valued approximately at USD 11.03 billion in 2024 and is anticipated to grow with a compound annual growth rate (CAGR) of more than 10.98% over the forecast period 2025-2035. CRM Analytics refers to a suite of sophisticated tools and methodologies designed to leverage customer-related data for improved business decision-making. It enables enterprises to examine patterns in customer behavior, track engagement across multiple channels, and predict future purchasing actions. This market's robust expansion is underpinned by the mounting demand for personalized experiences, digital transformation initiatives across industries, and the ongoing pressure on businesses to retain customers in an increasingly competitive environment. The proliferation of big data, artificial intelligence (AI), and machine learning technologies is further accelerating the adoption of CRM analytics, turning it into an indispensable enabler of customer-centric strategies.

The exponential surge in customer engagement touchpoints has been a prime catalyst fueling demand for CRM analytics. As businesses across sectors invest heavily in digital-first strategies, the need to draw actionable insights from fragmented customer data has never been more critical. Organizations are using CRM analytics not only to enhance customer retention but also to optimize cross-selling and up-selling opportunities. According to industry insights, global spending on digital transformation technologies and services surpassed USD 2 trillion in 2023, a trend projected to intensify further over the coming years. This rising investment momentum, coupled with the integration of AI-driven predictive analytics, opens lucrative opportunities for CRM analytics vendors. However, data privacy concerns and regulatory compliance requirements pose challenges that market participants must navigate carefully to sustain growth.

The detailed segments and sub-segments included in the report are:

By Type:

Sales Analytics
Customer Analytics

By Deployment:

Cloud
On-premise

By Organization Size:

Small & Medium Enterprises

By End-User:

BFSI
Telecommunications and IT
Retail & Wholesales
On the basis of type, Sales Analytics is expected to dominate the market during the forecast period. Organizations are increasingly focusing on sales optimization and pipeline management to maximize returns from every customer interaction. Sales analytics equips businesses with real-time visibility into deal progress, revenue forecasting, and performance benchmarking. As industries face heightened competition, the ability to derive insights from sales data has emerged as a strategic imperative, making this segment the backbone of CRM analytics adoption globally.
Meanwhile, when examining the market by deployment, Cloud-based CRM analytics solutions currently generate the largest share of revenue. The cloud model offers flexibility, scalability, and cost-efficiency, allowing enterprises of all sizes to deploy advanced analytics tools without heavy upfront investments. This deployment method has become particularly attractive for organizations operating across distributed geographies, where real-time customer insights are crucial for decision-making. On-premise solutions, although holding relevance for data-sensitive industries, are gradually losing ground to cloud offerings as enterprises accelerate their transition to digitally agile infrastructures.
From a regional perspective, North America held the largest share of the market in 2025, supported by its mature IT ecosystem, early adoption of advanced analytics solutions, and a strong focus on customer experience strategies by leading enterprises. The region's dominance is further attributed to the concentration of major CRM vendors and the rapid pace of innovation. Conversely, Asia Pacific is projected to witness the fastest growth during 2025-2035, driven by the rising digital transformation in emerging economies like India and China, the expanding base of SMEs, and the growing need to serve a digitally savvy consumer population. Europe remains another critical region, leveraging stringent data protection regulations as a driver for secure and innovative CRM analytics adoption.

Major market players included in this report are:

Salesforce.com Inc.
SAP SE
Microsoft Corporation
Oracle Corporation
IBM Corporation
Adobe Inc.
SAS Institute Inc.
Zoho Corporation Pvt. Ltd.
SugarCRM Inc.
Pegasystems Inc.
Teradata Corporation
HubSpot Inc.
NICE Ltd.
Infor Inc.
Insightly Inc.

Global CRM Analytics Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of the competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global CRM analytics Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global CRM analytics Market Forces Analysis

3.1. Market Forces Shaping The Global CRM analytics Market (2024-2035)
3.2. Drivers
- 3.2.1. Mounting demand for personalized experiences
- 3.2.2. Digital transformation initiatives across industries
3.3. Restraints
- 3.3.1. Data privacy concerns
3.4. Opportunities
- 3.4.1. Proliferation of big data, artificial intelligence (AI)

Chapter 4. Global CRM analytics Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global CRM analytics Market Size & Forecasts by Type 2025-2035

5.1. Market Overview
5.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
5.3. Sales Analytics
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Customer Analytics
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global CRM analytics Market Size & Forecasts by Deployment 2025-2035

6.1. Market Overview
6.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
6.3. Cloud
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. On premise
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035

Chapter 7. Global CRM analytics Market Size & Forecasts by Organization Size 2025-2035

7.1. Market Overview
7.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
7.3. Small & Medium Enterprises
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market size analysis, by region, 2025-2035

Chapter 8. Global CRM analytics Market Size & Forecasts by Deployment 2025-2035

8.1. Market Overview
8.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
8.3. BFSI
- 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.3.2. Market size analysis, by region, 2025-2035
8.4. Telecommunications and IT
- 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.4.2. Market size analysis, by region, 2025-2035
8.5. Retail & Wholesales
- 8.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.5.2. Market size analysis, by region, 2025-2035

Chapter 9. Global CRM analytics Market Size & Forecasts by Region 2025-2035

9.1. Growth CRM analytics Market, Regional Market Snapshot
9.2. Top Leading & Emerging Countries
9.3. North America CRM analytics Market
- 9.3.1. U.S. CRM analytics Market
  - 9.3.1.1. Type breakdown size & forecasts, 2025-2035
  - 9.3.1.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.3.1.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.3.1.4. End User breakdown size & forecasts, 2025-2035
- 9.3.2. Canada CRM analytics Market
  - 9.3.2.1. Type breakdown size & forecasts, 2025-2035
  - 9.3.2.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.3.2.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.3.2.4. End User breakdown size & forecasts, 2025-2035
9.4. Europe CRM analytics Market
- 9.4.1. UK CRM analytics Market
  - 9.4.1.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.1.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.4.1.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.4.1.4. End User breakdown size & forecasts, 2025-2035
- 9.4.2. Germany CRM analytics Market
  - 9.4.2.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.2.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.4.2.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.4.2.4. End User breakdown size & forecasts, 2025-2035
- 9.4.3. France CRM analytics Market
  - 9.4.3.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.3.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.4.3.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.4.3.4. End User breakdown size & forecasts, 2025-2035
- 9.4.4. Spain CRM analytics Market
  - 9.4.4.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.4.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.4.4.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.4.4.4. End User breakdown size & forecasts, 2025-2035
- 9.4.5. Italy CRM analytics Market
  - 9.4.5.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.5.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.4.5.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.4.5.4. End User breakdown size & forecasts, 2025-2035
- 9.4.6. Rest of Europe CRM analytics Market
  - 9.4.6.1. Type breakdown size & forecasts, 2025-2035
  - 9.4.6.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.4.6.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.4.6.4. End User breakdown size & forecasts, 2025-2035
9.5. Asia Pacific CRM analytics Market
- 9.5.1. China CRM analytics Market
  - 9.5.1.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.1.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.5.1.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.5.1.4. End User breakdown size & forecasts, 2025-2035
- 9.5.2. India CRM analytics Market
  - 9.5.2.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.2.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.5.2.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.5.2.4. End User breakdown size & forecasts, 2025-2035
- 9.5.3. Japan CRM analytics Market
  - 9.5.3.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.3.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.5.3.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.5.3.4. End User breakdown size & forecasts, 2025-2035
- 9.5.4. Australia CRM analytics Market
  - 9.5.4.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.4.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.5.4.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.5.4.4. End User breakdown size & forecasts, 2025-2035
- 9.5.5. South Korea CRM analytics Market
  - 9.5.5.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.5.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.5.5.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.5.5.4. End User breakdown size & forecasts, 2025-2035
- 9.5.6. Rest of APAC CRM analytics Market
  - 9.5.6.1. Type breakdown size & forecasts, 2025-2035
  - 9.5.6.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.5.6.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.5.6.4. End User breakdown size & forecasts, 2025-2035
9.6. Latin America CRM analytics Market
- 9.6.1. Brazil CRM analytics Market
  - 9.6.1.1. Type breakdown size & forecasts, 2025-2035
  - 9.6.1.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.6.1.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.6.1.4. End User breakdown size & forecasts, 2025-2035
- 9.6.2. Mexico CRM analytics Market
  - 9.6.2.1. Type breakdown size & forecasts, 2025-2035
  - 9.6.2.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.6.2.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.6.2.4. End User breakdown size & forecasts, 2025-2035
9.7. Middle East and Africa CRM analytics Market
- 9.7.1. UAE CRM analytics Market
  - 9.7.1.1. Type breakdown size & forecasts, 2025-2035
  - 9.7.1.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.7.1.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.7.1.4. End User breakdown size & forecasts, 2025-2035
- 9.7.2. Saudi Arabia (KSA) CRM analytics Market
  - 9.7.2.1. Type breakdown size & forecasts, 2025-2035
  - 9.7.2.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.7.2.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.7.2.4. End User breakdown size & forecasts, 2025-2035
- 9.7.3. South Africa CRM analytics Market
  - 9.7.3.1. Type breakdown size & forecasts, 2025-2035
  - 9.7.3.2. Deployment breakdown size & forecasts, 2025-2035
  - 9.7.3.3. Organization Size breakdown size & forecasts, 2025-2035
  - 9.7.3.4. End User breakdown size & forecasts, 2025-2035

Chapter 10. Competitive Intelligence

10.1. Top Market Strategies
10.2. Salesforce.com Inc.
- 10.2.1. Company Overview
- 10.2.2. Key Executives
- 10.2.3. Company Snapshot
- 10.2.4. Financial Performance (Subject to Data Availability)
- 10.2.5. Product/Services Port
- 10.2.6. Recent Development
- 10.2.7. Market Strategies
- 10.2.8. SWOT Analysis
10.3. SAP SE
10.4. Microsoft Corporation
10.5. Oracle Corporation
10.6. IBM Corporation
10.7. Adobe Inc.
10.8. SAS Institute Inc.
10.9. Zoho Corporation Pvt. Ltd.
10.10. SugarCRM Inc.
10.11. Pegasystems Inc.
10.12. Teradata Corporation
10.13. HubSpot Inc.
10.14. NICE Ltd.
10.15. Infor Inc.
10.16. Insightly Inc.