PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1550759
PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1550759
The global perfume market is estimated to be valued at USD 57.24 billion in 2024 and is expected to reach USD 86.64 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 6.1% from 2024 to 2031.
Report Coverage | Report Details | ||
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Base Year: | 2023 | Market Size in 2024: | US$ 57.24 Bn |
Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 To 2031 |
Forecast Period 2024 to 2031 CAGR: | 6.10% | 2031 Value Projection: | US$ 86.64 Bn |
The global perfume market has been witnessing steady growth over the past few years. Perfume refers to a fragrant liquid or mixture used to impart scent or flavor to the human body, clothes, and household items. It is a mixture of essential oils and aromatic compounds that are used to provide pleasing scent. Rising disposable income, increasing fashion consciousness, growing middle-class population, and evolving lifestyle trends have been driving the demand for perfumes across major countries. Moreover, changing preferences towards natural and organic perfumes owing to rising health and environment concerns have opened new growth opportunities for market players. However, intense competition and availability of counterfeit products remain key challenges.
The global perfume market is driven by several factors such as rising fashion consciousness among consumers, growing middle-class population with higher disposable income, and changing lifestyle trends. Moreover, evolving consumption patterns and increasing preference for natural and organic fragrances are creating new opportunities. However, intense competition among established players and easy availability of counterfeit products are major challenges. Furthermore, fluctuations in raw material prices and currency exchange rates may hamper market growth. Nonetheless, development of omni-channel marketing strategies, expanding into untapped markets, and new product innovation are some of the key strategies adopted by market players to boost sales and gain competitive edge.
Detailed Segmentation-