Headless Commerce Market, By Customer Touch Point, By Technology, By Geography

Description

Global Headless Commerce Market is estimated to be valued at USD 1.74 Bn in 2025 and is expected to reach USD 7.16 Bn by 2032, growing at a compound annual growth rate (CAGR) of 22.4% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 1.74 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	22.40%	2032 Value Projection:	USD 7.16 Bn

Figure. Headless Commerce Market Share (%), By Region 2025

The global headless commerce market is witnessing rising adoption owing to the benefits offered over traditional monolithic platforms. Headless commerce decouples the front-end from the back-end, allowing merchants to deliver personalized shopping experiences across multiple touchpoints. This flexibility enables companies to update their front-end experience seamlessly without disrupting the back-end operations. With headless commerce, merchants can build customized front-ends using technologies like Progressive Web Apps, React, Vue.js, or other frameworks of their choice to engage customers effectively. Increasing investments by e-commerce companies to enhance customer experience by offering omnichannel shopping journeys are propelling the demand for headless solutions.

Market Dynamics:

The global headless commerce market is driven by factors such as increasing demand for omnichannel experience, need for flexible front-end integration, and focus on enhancing customer experience. Headless solutions allow merchants to provide seamless shopping journeys to customers across different sales channels including online stores, mobile applications, social networks, and others. This is helping companies boost sales conversion rates. Moreover, constant changes in consumer behavior are encouraging e-commerce businesses to invest in technologies that support highly personalized experiences. However, high initial costs for restructuring existing commerce infrastructures and technical complexities pose challenges to market growth. On the other hand, growing e-commerce activities post-pandemic and advancement of technologies such as Artificial Intelligence (AI) and Cloud are expected to create new opportunities in the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global headless commerce market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global headless commerce market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Shopify, commercetools, Adobe (Magento), BigCommerce, Salesforce Commerce Cloud, VTEX, Elastic Path, Oracle Commerce, SAP Commerce Cloud, Spryker, Contentful, Amplience, Fabric, Commerce Layer, and Kibo Commerce

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global headless commerce market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global headless commerce market

Market Segmentation

Customer Touch Point Insights (Revenue, US$ Bn, 2020 - 2032)
- Web-based Commerce
- App-based Commerce
- Voice-based Commerce
Technology Insights (Revenue, US$ Bn, 2020 - 2032)
- Back-end Technologies
- Front-end Technologies
Regional Insights (Revenue, US$ Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U,K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Company Profiles:
- Shopify
- commercetools
- Adobe (Magento)
- BigCommerce
- Salesforce Commerce Cloud
- VTEX
- Elastic Path
- Oracle Commerce
- SAP Commerce Cloud
- Spryker
- Contentful
- Amplience
- Fabric
- Commerce Layer
- Kibo Commerce

Product Code: CMI7840

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Headless Commerce Market, By Customer Touch Point
- Global Headless Commerce Market, By Technology
- Global Headless Commerce Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Headless Commerce Market, By Customer Touch Point, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Web-based Commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
App-based Commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Voice-based Commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

5. Global Headless Commerce Market, By Technology, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Back-end Technologies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Front-end Technologies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Headless Commerce Market, By Region, 2020 - 2032, Value (US$ Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (US$ Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (US$ Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (US$ Bn)
  - South Africa
  - North Africa
  - Central Africa

7. Competitive Landscape

Shopify
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
commercetools
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adobe (Magento)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
BigCommerce
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Salesforce Commerce Cloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
VTEX
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Elastic Path
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Oracle Commerce
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SAP Commerce Cloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Spryker
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Contentful
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amplience
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Fabric
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Commerce Layer
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kibo Commerce
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

8. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

9. References and Research Methodology

References
Research Methodology
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