E-commerce in the Mattress Industry

SCOPE AND STRUCTURE OF THE E-COMMERCE IN THE MATTRESS INDUSTRY REPORT

CSIL’s report ‘E-commerce in the Mattress Industry‘ provides a detailed analysis of the global online mattress market and across three focus areas (North America, Europe and the Asia Pacific), benchmarking business models, distribution channels and the leading players.

The study supports strategic analysis of:

• Global and regional e-commerce mattress market size and trends
• Mattress e-commerce business models and evolution of e-commerce business models
• Country-level analysis for the main markets
• Competitive landscape, market shares and profiles of leading players

Now in its eighth edition, the report is part of CSIL’s ongoing monitoring of e-commerce in the furniture and mattress sectors, combining CSIL’s proprietary databases - built since 1980 - with a dedicated global survey and direct interviews with leading manufacturers and retailers.

Discover all reports in the Mattress Reports series

Geographical Coverage

Three macro-areas (North America, Europe and the Asia Pacific) and relevant countries selected for their weight within CSIL’s coverage of major mattress markets worldwide.

Countries covered include:

• Canada
• China
• France
• Germany
• India
• Italy
• South Korea
• Spain
• United Kingdom
• United States.

STRUCTURE OF THE REPORT

The report is structured into 5 chapters, delivering an in-depth and comprehensive analysis of the online mattress business worldwide.

An Executive Summary introduces the report, providing an overview of global mattress online sales development and the main trends shaping the relevant market along with insights from companies’ performances in different categories (Mattress manufacturers, E-tailers and online mattress companies, generalist retailers and furniture specialists) for the first half of 2026.

E-commerce in the Mattress Market

An overview of the world mattress market and the evolution of online mattress sales globally.

• World mattress consumption, market shares by country, 2019–2026
• E-commerce mattress sales and penetration (share of e-commerce on total mattress sales) by country/region

Features of the Online Mattress Business

The evolution and organization of e-commerce in the mattress sector. Business models: e-tailers, brick-and-click furniture specialist retailers, non-furniture specialist retailers, online mattress companies and mattress manufacturers selling online.

• Business models and operating responsibilities: Economic advantage, Customer ownership, Costs and risks
• Evolution of mattress e-commerce up to 2026
• Channel development of digital native brands
• Ownership changes in the mattress industry, 2020–2026
• Customer acquisition and customer value
• Delivery options and bed-in-a-box
• Services and return strategies
• From discovery to checkout: AI assistants and payment methods

North America

United States and Canada: retail and mattress e-commerce sales overview, demand drivers and competitive landscape.

• Economic and e-commerce indicators
• Mattress sales and e-commerce mattress sales in the United States and Canada, 2019–2026
• Online mattress sales by country: incidence and growth, 2019–2026
• United States. Trade measures affecting the mattress business
• Online mattress sales by distribution channel
• Leading groups: ownership and business models
• Online mattress companies: supply features and prices
• Profiles of leading online mattress retailers: e-tailers, brick-and-click furniture specialist retailers, non-furniture specialist retailers, online mattress companies and mattress manufacturers selling online

Europe

Germany, the United Kingdom, France, Italy and Spain: retail and mattress e-commerce sales, competition and company profiles.

• Economic and e-commerce indicators
• Mattress sales and e-commerce mattress sales in Germany, the UK, France, Italy, Spain, 2019–2026
• Online mattress sales in Germany, the UK, France, Italy, Spain: incidence and growth, 2019–2026
• Competition: key developments, main types of player, M&A and structural events
• Supply chain and channel integration
• Market comparison
• Online mattress sales by distribution channel
• Online mattress companies: supply features and prices
• Profiles of leading online mattress retailers: e-tailers, brick-and-click furniture specialist retailers, non-furniture specialist retailers, online mattress companies and mattress manufacturers selling online

Asia Pacific

China, India and South Korea: retail and mattress e-commerce sales, competition and company profiles.

• Economic and e-commerce indicators
• Mattress sales and e-commerce mattress sales in China, India, South Korea, and Other Asia 2019–2026
• Online mattress sales by country: incidence and growth, 2019–2026
• Online mattress companies: supply features
• Profiles of leading online mattress retailers: e-tailers, brick-and-click furniture specialist retailers, non-furniture specialist retailers, online mattress companies and mattress manufacturers selling online

Directory of Mentioned Companies

A directory of companies selling mattresses online including country, retailing format, activity and website for each company mentioned in the report

SELECTED COMPANIES

Which companies operating in e-commerce for the mattress industry does the report analyse?

500+ companies across North America, Europe and the Asia Pacific, including e-tailers, brick-and-click furniture specialist retailers, non-furniture specialist retailers, online mattress companies and mattress manufacturers selling online.

Among the largest companies considered: 3Z Brands (Brooklyn Bedding, Helix, Bear, Nolah and Leesa), Amazon, Avocado Green Brands, Bensons for Beds, BEREX Tech, bett1, Casper, Duroflex, Dreams, Emma, IKEA, JD.com, Kuka, Kurlon, Mattress Firm, Mlily, MattressOnline, Otto Group, Purple, Saatva, Serta Simmons Bedding, Simba, Sleep Country, Sleep Number, Somnigroup (Tempur Sealy), Taobao, Tmall, Tuft & Needle, Wayfair, Xilinmen and Zinus.

FAQ

• 1. What is the share of e-commerce in the global mattress market?
  • According to CSIL, the global e-commerce mattress market accounts for almost one quarter of the world mattress market. The report presents 2019–2026 online mattress data series by country and area.
• 2. Which countries and regions does the report cover?
  • The report focuses on three macro-areas and relevant countries: North America (the United States and Canada), Europe (Germany, the United Kingdom, France, Italy and Spain) and the Asia Pacific (China, India and South Korea), selected for their weight within CSIL’s coverage of major mattress markets worldwide.
• 3. How has the online mattress market evolved between 2019 and 2026?
  • According to CSIL, e-commerce penetration has stabilised in North America and Europe, while Asia and the Pacific and relevant emerging markets continue to show growth potential. The report examines the evolution of online mattress sales and e-commerce penetration, highlighting regional differences. The analysis also explores the shift towards more integrated online and offline retail models.
• 4. How is the e-commerce mattress market segmented by business model?
  • The report identifies five online business models: e-tailers (pure e-commerce companies), brick-and-click companies (retailers with physical stores and a webstore), non-furniture specialist chains, online mattress companies selling direct-to-consumer, and mattress manufacturers selling through their own website.
• 5. How many companies are analyzed in the report?
  • The report covers over 500 companies, including e-tailers, brick-and-click retailers, direct-to-consumer brands and manufacturers, active in North America, Europe and the Asia Pacific. See Selected Companies for analysed selected players in the sector.
• 6. What are the main trends in mattress e-commerce?
  • Regional differences in online mattress sales, evolving business models, channel development, ownership changes, customer acquisition and customer value are the main features analysed in the report. The report is also based on direct interviews with leading manufacturers and retailers and on a dedicated online survey of global mattress companies, carried out by CSIL in September 2026.
• 7. What methodology and sources do CSIL use for this report?
  • The report combines CSIL’s proprietary databases built since 1980 and updated annually, desk analysis, field research, a dedicated survey conducted by CSIL, and direct interviews with leading mattress manufacturers and retailers.