Global Body Masks Market - 2023-2030

Market Overview

The global body masks market was valued at USD YY million in 2022. It is forecasted to reach USD YY million by 2030, growing at a CAGR of 6.12% during the forecast period (2023-2030).

Body masks are an emerging trend in the beauty industry. Rising beauty concerns among the masses have encouraged beauty and skincare product manufacturers to diversify their skincare masks, targeting specific parts of the human body. In recent years, the commercialization of body masks has become significantly more prominent. These masks aim to cater to skin concerns that were hitherto unaddressed, thus gaining the attention of the masses.

Furthermore, the increasing prevalence of skin issues such as aging, wrinkles, and dryness is prompting customers to spend more money on skincare products that provide long-term treatment. Body masks are becoming increasingly popular among people looking for at-home skincare options. Furthermore, rising consumer desire for mental relaxation is projected to push manufacturers to create body mask products enriched with useful substances, propelling the global market forward.

Market Dynamics: The growing wellness industry propelling demand for professional masks

The growing wellness industry directly impacts the market, especially with professional customers. The market and the global wellness industry are mutually dependent. A rise in individual health consciousness and the adoption of a healthy lifestyle have propelled the global wellness market. Salons and spas, one of the main contributors to the global wellness industry, offer skin treatments and use numerous skincare solutions. Millennials, the target consumers of skincare products, emphasize the health and appearance of their skin. It drives them to visit salons and spas for professional skin treatments that use body skincare products, such as professional body masks.

Increased pollution, hectic work schedules, busy lives, and incorrect sitting postures also increase health problems. Hence, consumers have become conscious of their health. For instance, on October 13, 2022, mCaffeine's biggest body care launch was all the rage during the week leading up to International Coffee Day. The brand introduced nine never-before-seen products, and the internet couldn't keep calm. Those products were Coffee Body Shimmer, All-in-One Coffee Body Mask, Whipped Cream Body Wash, Hydrating Coffee Body Serum, Coffee Bath Bomb, Coffee Bathing Shower Jelly, Coffee Shower Oil Body Wash, Coffee Bath Salt, and three variants of Coffee Bathing Soaps.

However, people with sensitive skin who are allergic to the product limit market growth, and variables such as homemade treatments at a cheaper cost may impede the market's growth.

Market Segmentation: The sheet masks segment had the highest share in the body masks market

Sheet masks are predicted to lead the market category with the highest revenue shares in the next five years, owing to rising consumer purchasing power. Consumers' rising disposable income also contributes to the demand for sheet masks. The added benefits of hydration and relaxation with sheet masks and their ease of use propel the Indian facial mask market to a prestigious growth trajectory over the following five years. Clay masks are predicted to have the highest CAGR over the next five years due to their advantages over the skin, such as their ability to unclog pores and decongest skin in a rush.

Furthermore, demand is expanding due to consumer interests, bolstering the market growth expansion. For instance, on September 27, 2022, Japanese male cosmetics brand Uno launched a sheet mask that has been developed according to men's skin needs, concerns, and facial size. With new lifestyle habits post-pandemic, such as the prevalence of online video meetings, the men's skincare brand said there were increased opportunities in the expanding men's cosmetics market and introducing new products. On December 8, 2021, Kanebo launched a sheet mask to lift smiles during the pandemic. The Kanebo Smile Performer sheet mask lifts the cheeks, the mouth corners, and the jawline for about 10 minutes (the recommended period of use). Smile Performer is saturated with a serum that is said to adhere tightly and follow skin movement. The thick, highly elastic sheet material reportedly ensures a reliable seal and excellent conformance with skin contour. According to Kanebo executives, the mask remains firmly in place even as the face moves.

Geographical Penetration: Asia Pacific is the dominant region during the forecast period

During the forecast period of 2022-2029, the Asia Pacific area is expected to be the dominant region. The region's obsession with having a pale skin tone drives increased usage of this product. Because of the expanding number of manufacturing businesses in this region, there is an increase in land, water, and air contamination, which affects the skin through the absorption of undesired substances. For instance, on December 8, 2021, K-Beauty Brand launched the Sheet Mask Collection, blending Korean principles of committed skin care with cutting-edge science, proprietary formulations, and clean, high-quality, responsive ingredients. It was developed and produced in South Korea in partnership with one of Korea's most renowned skincare labs, Aloisia Marie, which debuts with its high-performance 7-Day Skin Care System and sheet masks. Furthermore, economic growth results in more individuals having greater purchasing power and increasing spending on skincare goods such as whitening masks. According to figures given by the trading economy, valued India's disposable personal income in 2019 at USD 2.94 billion.

North America is estimated to show significant growth during the coming years because a large percentage of the population in this region places importance on maintaining healthy skin. According to the data published in 'The skincare industry is booming' article, in 2019, the skincare product in the United States is estimated to rise by 13%, reaching 5.6 USD billion. Furthermore, the product tends to not only lighten the ski but also help keep the skin healthier, helping to attract more people to this region.

Competitive Landscape:

The global body mask market is highly competitive, owing to several global and regional players. Major players are adopting strategies such as regional and product portfolio expansion to consolidate their position in the market. A few key players operating in the global body mask market are Casmara Cosmetics SA, Crown Laboratories Inc., HATCH Collection LLC, Johnson & Johnson, KARUNA SKIN, KOREAN COSMETIC STAR, Lush Retail Ltd., Nannette de Gaspe Beaute Inc., Natura & Co., and Skin Laundry Holdings LLC. For instance, in November 2019, Nikka announced the launch of a glow peel-off mask to help achieve perfect glowing skin. This product is designed to target people with skin concerns and remove dead skin cells. These are specially designed to target skin concerns and remove dead skin cells. With the topmost peel, most of their skin concerns are solved. On September 1, 2021, Santoor announced its entry into the facial sheet mask category with the new Santoor Brightening Sheet Mask. It was launched across e-commerce platforms, becoming one of Santoor's first products to be launched as a digital-first brand.

COVID-19 Impact: Positive impact on the global body masks market

Due to the quickly progressed coronavirus (COVID-19), most individuals and employees were isolated at home. Companies in the beauty facial mask industry have seen a constant increase in online orders. Because of the seclusion, consumers concentrated on their skincare routines, which raised the demand for face masks during the pandemic. Women were more engaged in facial skincare and used full-home skincare more frequently. The Internet's importance has also grown significantly as a source of knowledge in cosmetology and a thriving market selling cosmetic products such as face masks. Furthermore, numerous companies have increased their efforts to keep their products in stock.

The global body masks market report would provide access to approximately 61 market data tables, 54 figures and 170 pages