Body Care Products Market - Growth, Trends, and Forecasts (2022 - 2027)

Body care products market is projected to register a CAGR of 5.23% during the forecast period, 2022-2027.

Over the past few years, the demand for body creams, lotions, and powder has been growing due to the growing consumer demand for maintenance products that can help to improve personal aesthetics and hygiene. Apart from the skin and hair care routine, consumers are also shifting their focus toward hand care, as the skin on the hands constantly remains in contact with chemicals, dirt, dust, and oils, among others owing to the increased pollution.

Moreover, the increasing consumer awareness about skin rituals and the growing demand for natural and organic skincare products have been driving the growth of this market. Additionally, hand creams come with a lot of nourishing properties that protect the hands from excessive dryness, cracks, and chapping.

Key Market Trends

Consumers Inclination Towards Organic Products.

Consumers are more conscious about their health nowadays, therefore consumer preference is shifting towards natural and organic products due to increasing awareness regarding the adverse effects of chemicals used on the body. Thus, the demand for vegan and chemical-free products has increased tremendously in past few years. Moreover, there are several benefits associated with the usage of organic products as organic body lotions are made with all-natural ingredients and packed with a blend of minerals and vitamins, such as Vitamin E, which nourish the skin. It also contains other beneficial ingredients from natural sources, like shea butter and aloe vera which penetrate the skin to hydrate and rejuvenate, restoring damaged skin cells.

With the increasing demand for organic and herbal body care products, companies have started introducing organic body care products to cater to changing consumer preferences. For example, in 2022, Samisha Organic launched a new line of quality and affordable skincare products including organic body lotion and moisturizer. These newly-launched products are formulated with 100% natural ingredients and free from any harmful toxins and ingredients.

Asia-Pacific is the Fastest Growing Region

The growing demand for health and wellness products, owing to the rise in different skin disorders such as allergies, has contributed to the rise in demand for body care products in the region. Additionally, a growing desire among consumers to use body care products to improve their hygiene and personal upkeep has also driven the growth of this segment over the past few years.

Changes in lifestyle, penetration of foreign brands, positive effects of personal care on self-esteem and social interaction, and the gradual consumer shift toward mass to premium personal care brands are a few factors that are likely to propel the market growth of the Asia-Pacific region during the forecast period. Moreover, with the growing demand for organic ingredients, consumers across the region are inclined toward organic body care products, especially those formulated using Ayurvedic, botanical, and herbal ingredients, which are expected to drive market growth during the study period.

Competitive Landscape

The body care products market is highly competitive with the presence of numerous regional and global players such as L'Oreal S.A., Procter & Gamble Co, Unilever PLC, Beiersdorf AG, Natura &Co, and The Estee Lauder Companies Inc., among others.

The key players are focusing on introducing new products and expanding their presence into new markets to cater to the interests of consumers and achieve major market shares. The major players aim to enhance their digital presence, along with catering to the changing demands of customers. Furthermore, the players are investing in research and development to develop innovative products that target specific consumers or have specific functions and claims.

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