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PUBLISHER: Digital TV Research | PRODUCT CODE: 1459453

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1459453

Asia Pacific Pay TV Forecasts

PUBLISHED:
PAGES: 118 Pages
DELIVERY TIME: 1-2 business days
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PDF and Excel (1 to 5 User License)
USD 1875
PDF and Excel (Global License)
USD 5625

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Asia Pacific will add 11 million pay TV subscribers by 2029. China and India together will account for 80% of the region's 627 million pay TV subscribers by 2029 - or 503 million subscribers collectively. India will add "only" 10 million pay TV subscribers between 2023 and 2029, with China down by 3 million. Fifteen of the 22 countries will gain subscribers between 2023 and 2029.

Simon Murray, Principal Analyst at Digital TV Research, said: "IPTV is the biggest pay TV winner - adding 28 million subscribers between 2023 and 2029 to total 311 million. Much of this growth will happen in China (up by 11 million) as cable subs convert to OTT or IPTV and in India (up by 13 million)."

IPTV subscribers overtook cable TV ones in 2022. Digital cable subscriptions will fall by 10 million between 2023 and 2029. China will lose 14 million digital cable subscribers, although Pakistan will add 3 million. Analog cable subscriptions will fall by 5 million to zero.

Table of Contents

Published in April 2024, this 118-page PDF and excel report comes in two parts:

  • Insight: Detailed country-by-country analysis in a 72-page PDF document.
  • Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform.

Forecasts for the following 22 countries and 69 platforms:

Country No of ops Platform forecasts
Australia 1 Foxtel
Bangladesh 1 Akash
Cambodia 3 CDN; One TV; Sky One
China 4 China Radio & TV; China Telecom; BesTV; China Unicom
Hong Kong 2 i-cable; Now TV
India 9 Hathway; GTPL; Siti; DEN; Dish TV; Tata Sky; Airtel; Sun Direct; MTNL
Indonesia 7 Linknet; Transvision; Indovision; Top TV; Okevision; MNC Play; Telkom
Japan 3 SkyPerfecTV; J:Com; NTT
Laos    
Malaysia 2 Astro; TM
Mongolia 2 Univision; DDish
Myanmar 2 SkyNet; 4TV/MRTV (Forever)
Nepal 1 Dish Media
New Zealand 1 Sky; Vodafone
Pakistan 1 PTCL
Philippines 2 Sky Cable/Sky Direct; Cignal
Singapore 2 StarHub; SingTel TV
S Korea 9 LG Hellovision; T Broad; D'Live; CMB; Hyundai HCN; KT Olleh; Skylife; B TV; LG U+
Sri Lanka 2 Dialog; Peo
Taiwan 4 Taiwan Broadband; TWM; CNS; CHT
Thailand 3 Truevisions; TOT; AIS
Vietnam 8 SCTV; VTVCab; HTV-CMS; VNPT; Viettel; FPT; K+; Viva TV
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