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PUBLISHER: Digital TV Research | PRODUCT CODE: 1466825

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1466825

Global Pay TV Forecasts

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PAGES: 52 Pages
DELIVERY TIME: 1-2 business days
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Global pay TV revenues for 138 countries peaked in 2016 at $199 billion. Revenues will fall to $118 billion in 2029, down from $141 billion in 2023 - despite the number of pay TV subscribers increasing slightly.

Satellite TV revenues will drop by $11 billion to $38 billion, with digital cable also down by $11 billion to $50 billion. Analog cable will lose a further $1 billion. IPTV will be flat at $28 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: "The US will provide the most dramatic fall - by $15 billion from the global decline of $23 billion. US pay TV revenues will drop to $44 billion in 2029 - down by 25%, with subscriber numbers down by 16%. The US will still account for 36% of global revenues by 2029, down from 41% in 2023."

Table of Contents

Published in April 2024, the "Global Pay TV Forecasts" report covers 138 countries in 220 pages in two parts:

  • A 52-page PDF giving a global Executive Summary, comparison tables and rankings. Profiles for the top 10 countries (Brazil, China, France, Germany, India, Japan, Mexico, Russia, UK and USA)
  • An excel workbook giving comparison tables and country-by-country forecasts from 2015 to 2029 in detail for 489 pay TV operators.

Africa: Forecasts for the following 35 countries and 129 platforms:

Country No of ops Platforms
Angola 5 ZAP TV, DStv, StarSat, Angola Telecom, TV Cabo
Benin 4 DStv; Canal Plus; StarSat; StarTimes
Botswana 3 DStv; StarSat
Burkina Faso 3 DStv; Canal Plus; StarSat
Burundi 4 DStv; Canal Plus; StarSat; StarTimes
Cameroon 4 DStv; Canal Plus; StarSat; StarTimes
CAR 3 Canal Plus; StarSat; StarTimes
Chad 3 Canal Plus; StarSat; StarTimes
DR Congo 5 DStv; Canal Plus; StarSat; StarTimes; Easy TV
Rep Congo 5 DStv; Canal Plus; StarSat; StarTimes; Easy TV
Cote d'Ivoire 5 Canal Plus, DStv, StarTimes; StarSat; Easy TV
Eq. Guinea 2 Canal Plus, DStv
Ethiopia 3 DStv; StarSat; Canal Plus
Gabon 4 Canal Plus, DStv, StarTimes; StarSat
Gambia 2 Canal Plus, DStv
Ghana 4 Canal Plus, DStv, GOtv; StarSat
Guinea 5 Canal Plus, DStv, StarTimes; StarSat; Easy TV
Kenya 6 Zuku cable, Zuku satellite, DStv, StarTimes, GOtv, StarSat
Liberia 2 DStv; StarSat
Madagascar 4 DStv; Canal Plus; StarSat; StarTimes
Malawi 4 Zuku, DStv, GOtv; StarSat
Mali 2 Canal Plus; StarSat
Mozambique 6 ZAP TV, DStv, StarSat, StarTimes; GOtv, TV Cabo
Namibia 3 DStv, GOtv; StarSat
Niger 3 DStv; Canal Plus; StarSat
Nigeria 5 GOtv, DStv, StarTimes, StarSat; Canal Plus
Rwanda 5 DStv, StarTimes, StarSat; GOtv, Canal Plus
Senegal 4 Canal Plus, DStv, Orange; StarSat
Sierra Leone 4 DStv; Canal Plus; StarSat; StarTimes
South Africa 3 DStv, StarSat, GOtv
Tanzania 5 Zuku, DStv, StarTimes, StarSat; Azam TV
Togo 3 Canal Plus, DStv, StarSat
Uganda 5 Zuku, DStv, StarTimes, GOtv, StarSat
Zambia 5 Zuku, DStv, StarTimes, GOtv, StarSat
Zimbabwe 2 DStv, StarSat


Asia Pacific: Forecasts for the following 22 countries and 69 platforms:

Country No of ops Platform forecasts
Australia 1 Foxtel
Bangladesh 1 Akash
Cambodia 3 CDN; One TV; Sky One
China 4 China Radio & TV; China Telecom; BesTV; China Unicom
Hong Kong 2 i-cable; Now TV
India 9 Hathway; GTPL; Siti; DEN; Dish TV; Tata Sky; Airtel; Sun Direct; MTNL
Indonesia 7 Linknet; Transvision; Indovision; Top TV; Okevision; MNC Play; Telkom
Japan 3 SkyPerfecTV; J:Com; NTT
Laos    
Malaysia 2 Astro; TM
Mongolia 2 Univision; DDish
Myanmar 2 SkyNet; 4TV/MRTV (Forever)
Nepal 1 Dish Media
New Zealand 1 Sky; Vodafone
Pakistan 1 PTCL
Philippines 2 Sky Cable/Sky Direct; Cignal
Singapore 2 StarHub; SingTel TV
S Korea 9 LG Hellovision; T Broad; D'Live; CMB; Hyundai HCN; KT Olleh; Skylife; B TV; LG U+
Sri Lanka 2 Dialog; Peo
Taiwan 4 Taiwan Broadband; TWM; CNS; CHT
Thailand 3 Truevisions; TOT; AIS
Vietnam 8 SCTV; VTVCab; HTV-CMS; VNPT; Viettel; FPT; K+; Viva TV


North America: Forecasts for the following:

Country No of ops Platform forecasts
Canada 8 Rogers; Videotron; Cogeco; Shaw Communications; Shaw Direct; Bell TV; Telus; Max TV
USA 8 Comcast; Charter; Cox; Altice; U-Verse; DirecTV; Fios TV; DISH Network


Latin America: Forecasts for the following 19 countries and 68 operators:

Country No of ops Platform forecasts
Argentina 5 Flow; Supercanal; DirecTV; Telefonica; Claro
Bolivia 2 Tigo; Entel
Brazil 3 Claro; Telefonica/Vivo; Sky
Chile 6 VTR; Telefonica; Claro; DirecTV; Entel; Telsur
Colombia 5 Claro; UNE; ETB; DirecTV; Movistar
Costa Rica 5 Tigo; Cabletica; Claro; Sky; Telecable
Dominican Rep 3 Altice/Tricom; Claro; Sky
Ecuador 4 DirecTV; CNT; Claro; TV Cable
El Salvador 3 Claro; Tigo; Sky
Guatemala 3 Claro; Tigo; Sky
Honduras 3 Claro; Tigo; Sky
Mexico 5 Megacable; Televisa cable; Sky; Dish; TotalPlay
Nicaragua 3 Claro; Sky; Tigo
Panama 4 Claro; Sky; Cable & Wireless; Tigo
Paraguay 2 Tigo; Claro
Peru 3 Telefonica; Claro; DirecTV
Puerto Rico 4 Liberty; Claro; DirecTV; Dish
Uruguay 2 Cablevision; DirecTV
Venezuela 3 Intercable; Movistar; CANTV

MENA: Forecasts for the following 20 countries and 49 platforms:

Country No of ops Platform forecasts
Algeria 3 beIN; OSN; Algerie Telecom
Armenia 0  
Azerbaijan 0  
Bahrain 3 beIN; OSN; Batelco
Egypt 3 beIN; OSN; Telecom Egypt
Georgia 2 Magtisat; Sliknet
Israel 2 HOT; Yes
Jordan 3 beIN; OSN; Orange
Kazakhstan 2 Alma; KT
Kuwait 2 beIN; OSN
Lebanon 2 beIN; OSN
Morocco 3 beIN; OSN; Maroc Telecom
Oman 3 beIN; OSN; Omantel
Qatar 3 beIN; OSN; Ooredoo
Saudi Arabia 4 beIN; OSN; Jawwy IPTV; Mobily
Syria 1 beIN
Tunisia 2 beIN; OSN
Turkey 5 Turksat; Turkcell; TTNet; Digiturk; D-Smart
UAE 4 beIN; OSN; Du; eLife
Uzbekistan 2 Uztelecom; Uzdigital

Eastern Europe: Forecasts for the following 22 countries and 83 operators:

Country No of ops Operators
Albania 3 Digitalb; Tring; Albtelecom
Belarus 3 MTIS, Zala, A1
Bosnia 3 Telemach, M:Tel; Total TV
Bulgaria 3 Bulsatcom, Vivacom, A1
Croatia 3 Max TV/T-HT, Evo, A1
Cyprus 3 Cytavision; Cablenet; Primetel
Czech Rep 5 Vodafone, O2, Telly, Skylink; T-Mobile
Estonia 3 Elisa; Telia; Home 3
Greece 3 Nova, Cosmote; Vodafone
Hungary 5 T-Home, Digi TV, Vodafone, MinDig, Direct One
Latvia 3 Baltcom, Tet; Home 3
Lithuania 3 TEO, Cgates, Home 3
Macedonia 3 A1; Max TV; Total TV
Moldova 3 Sun; Moldtelecom; TV Box
Montenegro 3 Total TV; CT; Telemach
Poland 8 UPC, Vectra, TP/Orange, Polsat, Canal Plus, Netia
Romania 5 Digi TV, Vodafone, Telekom Romania, Orange TV, Focussat
Russia 8 Akado, ER Telecom, MTS, Rostelecom, Beeline/Veon, NTV Plus, Tricolor, Orion
Serbia 2 SBB, Telekom Srbija
Slovakia 4 UPC, Skylink, Slovak Telekom; Orange TV
Slovenia 5 Telemach, Neo TV, Total TV, T-2, A1
Ukraine 4 Volia; Triolan; Kyivstar; Viasat


Western Europe: Forecasts for the following 18 countries and 75 operators:

Country No of ops Operators
Austria 5 Telekom Austria; Magenta; Sky; Liwest; HD Austria
Belgium 5 Proximus; Telenet; VOO; Telesat/TV Vlaanderen; Orange
Denmark 6 Allente; You See; Stofa; Boxer; TDC; Telia
Finland 4 Elisa; Telia; DNA; Allente; Digita
France 6 Orange; SFR; CanalSat; Free; Bouygues; TNT
Germany 6 Vodafone; DT/T-Home; Sky; Telecolumbus; HD+; Freenet
Iceland 2 Vodafone, Siminn Vodafone, Siminn
Ireland 3 Virgin; Sky; eir
Italy 3 Sky; Telecom Italia; Vodafone
Luxembourg 2 Tele des P&T; Eltrona
Malta 2 Melita; Go
Netherlands 5 Ziggo; Canal Digitaal; Tele 2; KPN/Digitenne
Norway 5 Allente; Riks TV; Telenor; Telia; Altibox
Portugal 4 Meo/PT; NOS; Nowo; Vodafone
Spain 4 Vodafone; Telefonica/Movistar; Euskaltel; Orange
Sweden 5 Allente; Tele 2; Telia; Boxer; Telenor Allente; Tele 2; Telia; Boxer; Telenor
Switzerland 3 Swisscom; UPC; Sunrise
UK 4 Sky; Virgin; BT; TalkTalk
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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