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PUBLISHER: Euromonitor International | PRODUCT CODE: 2006143
PUBLISHER: Euromonitor International | PRODUCT CODE: 2006143
Consumer Foodservice in Germany
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Consumer foodservice in Germany bore the brunt of a challenging economy where operators and consumers felt the impact of higher costs and prices respectively. The slight increase in value sales was largely attributed to rising prices rather than organic growth. Weaker purchasing power hit full-service restaurants harder than other categories due to the expense of dining out. Limited-service restaurants and street stalls/kiosks proved more resilient, attracting consumers with affordable options a...
Euromonitor International's Consumer Foodservice in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CFSDE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Weak performance for consumer foodservice
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- A challenging period for consumer foodservice
- Takeaway and online deliveries gain traction although dining-in is favoured by consumers
- Digitalisation enables operators to offer promotions and build loyalty
WHAT'S NEXT?
- Lower VAT on eat-in provides some grounds for optimism
- Experiences, drink innovations and diverse cuisine is used to entice consumers
- Price carries heavier weight over sustainability
COMPETITIVE LANDSCAPE
- McDonald's Deutschland Inc holds a strong lead
- Regional and local concepts gain traction
- Opportunities for brands to thrive despite intense competition
CHANNELS
- Independent foodservice operators face financial challenges
- Local businesses differentiate with sustainable and locally-sourced options
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
- Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
- Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
- Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
- Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
- Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
- Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
- Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
- Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
- Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
- Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
- Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Solid performance in a fast-moving category
INDUSTRY PERFORMANCE
- Limited-service restaurants demonstrate resilience
- Diverse food options boost limited-service appeal
- Conservative purchasing behaviour dampens demand
WHAT'S NEXT?
- Players with eat-in offerings stand to benefit from lower VAT
- Delivery platforms enhance the appeal of limited-service restaurants
- AI Tools help to improve the customer journey
COMPETITIVE LANDSCAPE
- Competitive landscape led by global heavyweights
- Doner kebab and niche chains emerge
CATEGORY DATA
- Table 14 Limited-Service Restaurants by Category: Units/Outlets 2020-2025
- Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
- Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
- Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
- Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
- Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
- Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2025
- Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2022-2025
- Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2025-2030
- Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2025-2030
- Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2025-2030
- Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
- Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2025-2030
- Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
CAFES/BARS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Challenging trading period for cafes/bars
INDUSTRY PERFORMANCE
- Cafes/bars struggle amid economic uncertainty
- Cafes remain popular as pubs lose relevancy with young adults
- Consumers cut foodservice expenditure to economise
WHAT'S NEXT?
- Challenging outlook for the cafes/bars category
- Reinvention from experience-driven venues
- Players blend sustainability into business model
COMPETITIVE LANDSCAPE
- McCafe holds the lead in highly fragmented landscape
- Coffee Fellows achieves dynamic growth in challenging market
- Independents play a major role in category
CATEGORY DATA
- Table 100 Cafes/Bars by Category: Units/Outlets 2020-2025
- Table 101 Sales in Cafes/Bars by Category: Number of Transactions 2020-2025
- Table 102 Sales in Cafes/Bars by Category: Foodservice Value 2020-2025
- Table 103 Cafes/Bars by Category: % Units/Outlets Growth 2020-2025
- Table 104 Sales in Cafes/Bars by Category: % Transaction Growth 2020-2025
- Table 105 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2020-2025
- Table 106 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2021-2025
- Table 107 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2022-2025
- Table 108 Forecast Cafes/Bars by Category: Units/Outlets 2025-2030
- Table 109 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2025-2030
- Table 110 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2025-2030
- Table 111 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2025-2030
- Table 112 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2025-2030
- Table 113 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
FULL-SERVICE RESTAURANTS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Stagnant performance reflects a challenging environment
INDUSTRY PERFORMANCE
- Flat performance as high prices suppress demand
- Asian full-service restaurants remain popular
- More demanding customers proves a challenge
WHAT'S NEXT?
- Full-service restaurants will remain under pressure
- Food delivery platforms are predicted to gain traction in consumer foodservice
- Digitalisation to enhance operations management
COMPETITIVE LANDSCAPE
- L'Osteria continues to expand in Germany
- Italian food and aperitif culture boosts newcomer '60 seconds to Napoli'
- Growing diversity of independent players
CATEGORY DATA
- Table 114 Full-Service Restaurants by Category: Units/Outlets 2020-2025
- Table 115 Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
- Table 116 Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
- Table 117 Full-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
- Table 118 Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
- Table 119 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
- Table 120 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2025
- Table 121 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2022-2025
- Table 122 Forecast Full-Service Restaurants by Category: Units/Outlets 2025-2030
- Table 123 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2025-2030
- Table 124 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2025-2030
- Table 125 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
- Table 126 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2025-2030
- Table 127 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
DISCLAIMER
SELF-SERVICE CAFETERIAS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Self-service cafeterias face declining sales
INDUSTRY PERFORMANCE
- Lacklustre performance as self-service cafeterias lose further ground
- Evolving to meet changing preferences with plant-based and health-oriented meals
- Consumers seek a balance between price, quality, and experience
WHAT'S NEXT?
- Gloomy outlook for self-service cafeterias
- Players need to deliver value-driven experiences
- Sustainable and digitalisation must be embraced
COMPETITIVE LANDSCAPE
- Tank & Rast leads in outlets number
- Ikea Restaurant achieves dynamic growth over 2025
- Chained players hold an advantage over independents
CATEGORY DATA
- Table 128 Self-Service Cafeterias: Units/Outlets 2020-2025
- Table 129 Sales in Self-Service Cafeterias: Number of Transactions 2020-2025
- Table 130 Sales in Self-Service Cafeterias: Foodservice Value 2020-2025
- Table 131 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2020-2025
- Table 132 Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025
- Table 133 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025
- Table 134 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2025
- Table 135 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2022-2025
- Table 136 Forecast Self-Service Cafeterias: Units/Outlets 2025-2030
- Table 137 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2025-2030
- Table 138 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2025-2030
- Table 139 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2025-2030
- Table 140 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2025-2030
- Table 141 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2025-2030
DISCLAIMER
STREET STALLS/KIOSKS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Street stalls/kiosks draw in consumers seeking low-cost meals
INDUSTRY PERFORMANCE
- Affordability and convenience underpins growth in street stalls and kiosks
- Ready to eat hot meals and snack boxes gained popularity
- Nutritional transparency and sustainable credentials can give players an advantage
WHAT'S NEXT?
- Growing proportion of food sales via street stalls/kiosks
- Digitalisation and sustainable trends to shape category development
COMPETITIVE LANDSCAPE
- Autobahn Tank & Rast takes lead in highly fragmented category
- Wurstteufel stands out as the most dynamic player
- Small-scale, locally operated stalls continue to thrive
CATEGORY DATA
- Table 142 Street Stalls/Kiosks: Units/Outlets 2020-2025
- Table 143 Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
- Table 144 Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
- Table 145 Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
- Table 146 Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
- Table 147 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
- Table 148 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2025
- Table 149 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2022-2025
- Table 150 Forecast Street Stalls/Kiosks: Units/Outlets 2025-2030
- Table 151 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2025-2030
- Table 152 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2025-2030
- Table 153 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2025-2030
- Table 154 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2025-2030
- Table 155 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2025-2030
DISCLAIMER
CONSUMER FOODSERVICE BY LOCATION IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Mixed performance depending on the location
INDUSTRY PERFORMANCE
- Retail locations continue to prove popular
- Standalone locations face cost and labour challenges
- Economic pressures weigh on consumer foodservice through leisure
WHAT'S NEXT?
- Expansion of retail locations to support foodservice sales
- Pressure on consumer foodservice through standalone outlets
- Consumer foodservice has opportunity to address demographic shifts
COMPETITIVE LANDSCAPE
- Global limited-service restaurants and cafe brands lead overall
- Standalone foodservice locations take largest share
CATEGORY DATA
- Table 28 Consumer Foodservice by Location: Units/Outlets 2020-2025
- Table 29 Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
- Table 30 Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
- Table 31 Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
- Table 32 Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
- Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
- Table 34 Consumer Foodservice Through Standalone: Units/Outlets 2020-2025
- Table 35 Sales in Consumer Foodservice Through Standalone: Number of Transactions 2020-2025
- Table 36 Sales in Consumer Foodservice Through Standalone: Foodservice Value 2020-2025
- Table 37 Consumer Foodservice Through Standalone: % Units/Outlets Growth 2020-2025
- Table 38 Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2020-2025
- Table 39 Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2020-2025
- Table 40 Consumer Foodservice Through Leisure: Units/Outlets 2020-2025
- Table 41 Sales in Consumer Foodservice Through Leisure: Number of Transactions 2020-2025
- Table 42 Sales in Consumer Foodservice Through Leisure: Foodservice Value 2020-2025
- Table 43 Consumer Foodservice Through Leisure: % Units/Outlets Growth 2020-2025
- Table 44 Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2020-2025
- Table 45 Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2020-2025
- Table 46 Consumer Foodservice Through Retail: Units/Outlets 2020-2025
- Table 47 Sales in Consumer Foodservice Through Retail: Number of Transactions 2020-2025
- Table 48 Sales in Consumer Foodservice Through Retail: Foodservice Value 2020-2025
- Table 49 Consumer Foodservice Through Retail: % Units/Outlets Growth 2020-2025
- Table 50 Sales in Consumer Foodservice Through Retail: % Transaction Growth 2020-2025
- Table 51 Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2020-2025
- Table 52 Consumer Foodservice Through Lodging: Units/Outlets 2020-2025
- Table 53 Sales in Consumer Foodservice Through Lodging: Number of Transactions 2020-2025
- Table 54 Sales in Consumer Foodservice Through Lodging: Foodservice Value 2020-2025
- Table 55 Consumer Foodservice Through Lodging: % Units/Outlets Growth 2020-2025
- Table 56 Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2020-2025
- Table 57 Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2020-2025
- Table 58 Consumer Foodservice Through Travel: Units/Outlets 2020-2025
- Table 59 Sales in Consumer Foodservice Through Travel: Number of Transactions 2020-2025
- Table 60 Sales in Consumer Foodservice Through Travel: Foodservice Value 2020-2025
- Table 61 Consumer Foodservice Through Travel: % Units/Outlets Growth 2020-2025
- Table 62 Sales in Consumer Foodservice Through Travel: % Transaction Growth 2020-2025
- Table 63 Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2020-2025
- Table 64 Forecast Consumer Foodservice by Location: Units/Outlets 2025-2030
- Table 65 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2025-2030
- Table 66 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2025-2030
- Table 67 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2025-2030
- Table 68 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2025-2030
- Table 69 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2025-2030
- Table 70 Forecast Consumer Foodservice Through Standalone: Units/Outlets 2025-2030
- Table 71 Forecast Sales in Consumer Foodservice Through Standalone: Number of Transactions 2025-2030
- Table 72 Forecast Sales in Consumer Foodservice Through Standalone: Foodservice Value 2025-2030
- Table 73 Forecast Consumer Foodservice Through Standalone: % Units/Outlets Growth 2025-2030
- Table 74 Forecast Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2025-2030
- Table 75 Forecast Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2025-2030
- Table 76 Forecast Consumer Foodservice Through Leisure: Units/Outlets 2025-2030
- Table 77 Forecast Sales in Consumer Foodservice Through Leisure: Number of Transactions 2025-2030
- Table 78 Forecast Sales in Consumer Foodservice Through Leisure: Foodservice Value 2025-2030
- Table 79 Forecast Consumer Foodservice Through Leisure: % Units/Outlets Growth 2025-2030
- Table 80 Forecast Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2025-2030
- Table 81 Forecast Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2025-2030
- Table 82 Forecast Consumer Foodservice Through Retail: Units/Outlets 2025-2030
- Table 83 Forecast Sales in Consumer Foodservice Through Retail: Number of Transactions 2025-2030
- Table 84 Forecast Sales in Consumer Foodservice Through Retail: Foodservice Value 2025-2030
- Table 85 Forecast Consumer Foodservice Through Retail: % Units/Outlets Growth 2025-2030
- Table 86 Forecast Sales in Consumer Foodservice Through Retail: % Transaction Growth 2025-2030
- Table 87 Forecast Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2025-2030
- Table 88 Forecast Consumer Foodservice Through Lodging: Units/Outlets 2025-2030
- Table 89 Forecast Sales in Consumer Foodservice Through Lodging: Number of Transactions 2025-2030
- Table 90 Forecast Sales in Consumer Foodservice Through Lodging: Foodservice Value 2025-2030
- Table 91 Forecast Consumer Foodservice Through Lodging: % Units/Outlets Growth 2025-2030
- Table 92 Forecast Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2025-2030
- Table 93 Forecast Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2025-2030
- Table 94 Forecast Consumer Foodservice Through Travel: Units/Outlets 2025-2030
- Table 95 Forecast Sales in Consumer Foodservice Through Travel: Number of Transactions 2025-2030
- Table 96 Forecast Sales in Consumer Foodservice Through Travel: Foodservice Value 2025-2030
- Table 97 Forecast Consumer Foodservice Through Travel: % Units/Outlets Growth 2025-2030
- Table 98 Forecast Sales in Consumer Foodservice Through Travel: % Transaction Growth 2025-2030
- Table 99 Forecast Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2025-2030
DISCLAIMER
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