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PUBLISHER: Euromonitor International | PRODUCT CODE: 1009212

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1009212

Alcoholic Drinks in Singapore

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PAGES: 77 Pages
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Alcoholic drinks in Singapore recorded a positive performance in total volume sales terms in 2021, although levels remained below pre-pandemic figures due to the significant declines experienced by on-trade the previous year. With rising cases of COVID-19 in 2021, the government implemented a number of measures in an attempt to control its spread, including a Circuit Breaker from April to June. As a result, local consumers resorted to home seclusion, including working and studying remotely, to r...

Euromonitor International's Alcoholic Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: ADSG

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Alcoholic drinks in 2021: The big picture
  • 2021 key trends
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
  • CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026

MARKET BACKGROUND

  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2015-2021

TAXATION AND DUTY LEVIES

  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Outlook

MARKET INDICATORS

  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 3 Research Sources

BEER IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Tedium and stress linked to pandemic impact Singaporeans' consumption behaviour
  • Channel distribution shifts to off-trade at height of pandemic
  • Leading players compete with creative solutions and innovation

PROSPECTS AND OPPORTUNITIES

  • Non-alcoholic beer to become increasingly relevant in the future
  • Craft beer is slowly growing and has the potential for further development
  • Easing of restrictions could lead to stronger early recovery for on-trade

CATEGORY BACKGROUND

  • Lager price band methodology
  • Summary 4 Lager by Price Band 2021

CATEGORY DATA

  • Table 17 Sales of Beer by Category: Total Volume 2016-2021
  • Table 18 Sales of Beer by Category: Total Value 2016-2021
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 25 Sales of Beer by Craft vs Standard 2016-2021
  • Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
  • Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

WINE IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sake consumption increases aggressively in 2021
  • Digitalisation plays a crucial role during the pandemic
  • Pandemic-related supply chains issues drive up unit price of wine in Singapore

PROSPECTS AND OPPORTUNITIES

  • Sustainability becomes the main focus for both producers and consumers
  • Reopening of borders and relaxing of restrictions to drive recovery of on-trade sales
  • Non/low alcohol wine slowly gaining local recognition

CATEGORY DATA

  • Table 33 Sales of Wine by Category: Total Volume 2016-2021
  • Table 34 Sales of Wine by Category: Total Value 2016-2021
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 36 Sales of Wine by Category: % Total Value Growth 2016-2021
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 42 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 45 Sales of Wine by Origin 2019-2021
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2017-2021
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2017-2021
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2018-2021
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
  • Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
  • Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
  • Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
  • Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
  • Table 61 Forecast Sales of Wine by Category: Total Volume 2021-2026
  • Table 62 Forecast Sales of Wine by Category: Total Value 2021-2026
  • Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
  • Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026

SPIRITS IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Further dynamic growth for gin, while vodka sales remain flat
  • Soju is growing aggressively in Singapore
  • Further demand for whiskies in midst of pandemic

PROSPECTS AND OPPORTUNITIES

  • Spirits to increasingly turn "green" in the future
  • Further potential expansion for craft spirits in Singapore
  • Rum to further benefit from mixology trend and demand for quality spirits

CATEGORY BACKGROUND

  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 5 Benchmark Brands 2021

CATEGORY DATA

  • Table 65 Sales of Spirits by Category: Total Volume 2016-2021
  • Table 66 Sales of Spirits by Category: Total Value 2016-2021
  • Table 67 Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 68 Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
  • Table 74 Sales of White Rum by Price Platform: % Total Volume 2016-2021
  • Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
  • Table 76 Sales of English Gin by Price Platform: % Total Volume 2016-2021
  • Table 77 Sales of Vodka by Price Platform: % Total Volume 2016-2021
  • Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
  • Table 79 GBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 80 NBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 81 LBN Brand Shares of Spirits: % Total Volume 2018-2021
  • Table 82 Forecast Sales of Spirits by Category: Total Volume 2021-2026
  • Table 83 Forecast Sales of Spirits by Category: Total Value 2021-2026
  • Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
  • Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026

CIDER/PERRY IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Prolonged closure of on-trade leads to further declines for cider/perry in Singapore
  • Companies shift to off-trade due to impact of home seclusion
  • Rising health awareness contributes to positive perception of cider/perry

PROSPECTS AND OPPORTUNITIES

  • E-commerce has potential to continue expanding in the future
  • Sustainability agenda expected to gain greater significance

CATEGORY DATA

  • Table 86 Sales of Cider/Perry: Total Volume 2016-2021
  • Table 87 Sales of Cider/Perry: Total Value 2016-2021
  • Table 88 Sales of Cider/Perry: % Total Volume Growth 2016-2021
  • Table 89 Sales of Cider/Perry: % Total Value Growth 2016-2021
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
  • Table 97 Forecast Sales of Cider/Perry: Total Volume 2021-2026
  • Table 98 Forecast Sales of Cider/Perry: Total Value 2021-2026
  • Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
  • Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026

RTDS IN SINGAPORE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Fairly flat performance for RTDs
  • Growth potential beyond spirits-based RTDs
  • Leader remains dominant despite losing ground to smaller players

PROSPECTS AND OPPORTUNITIES

  • Potential growth offered by non/low alcohol RTDs
  • Bottled cocktails offer exciting prospects over forecast period

CATEGORY DATA

  • Table 101 Sales of RTDs by Category: Total Volume 2016-2021
  • Table 102 Sales of RTDs by Category: Total Value 2016-2021
  • Table 103 Sales of RTDs by Category: % Total Volume Growth 2016-2021
  • Table 104 Sales of RTDs by Category: % Total Value Growth 2016-2021
  • Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
  • Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
  • Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 109 GBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 110 NBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 111 LBN Brand Shares of RTDs: % Total Volume 2018-2021
  • Table 112 Forecast Sales of RTDs by Category: Total Volume 2021-2026
  • Table 113 Forecast Sales of RTDs by Category: Total Value 2021-2026
  • Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
  • Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
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+32-2-535-7543

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Christine Sirois

Manager - Americas

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