PUBLISHER: QYResearch | PRODUCT CODE: 1858748
PUBLISHER: QYResearch | PRODUCT CODE: 1858748
The global market for Alcohol Drink was estimated to be worth US$ 80000 million in 2024 and is forecast to a readjusted size of US$ 121164 million by 2031 with a CAGR of 6.4% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Alcohol Drink cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Alcoholic drinks are beverages that contain ethanol (ethyl alcohol), produced by the fermentation of sugars from grains, fruits, or other sources. They are consumed worldwide for leisure, socialization, cultural traditions, and religious purposes, and are regulated in most countries due to their psychoactive and health effects.
The alcoholic drinks market industry chain begins upstream with the cultivation and processing of raw materials such as grains (barley, corn, wheat, rice), fruits (grapes, apples), sugarcane, hops, and yeast, supported by packaging material suppliers (glass, cans, PET bottles) and equipment manufacturers (fermentation tanks, distillation units); moves midstream into breweries, wineries, distilleries, and ready-to-drink beverage producers that manufacture, age, blend, package, and brand the products; and extends downstream into distribution networks including wholesalers, supermarkets, liquor stores, convenience stores, online platforms, bars, restaurants, hotels, and duty-free outlets that deliver the products to global consumers across retail and hospitality channels.
In 2024, the global alcoholic drinks market reached 20 billion liters in volume, with an average global market price of around US$ 4 per liter. The market average gross profit margin is around 35%.
The global Alcohol Drink market has been expanding steadily, driven by cultural consumption traditions, rising disposable income, and product innovation. With beer accounting for the largest share, followed by spirits, wine, and emerging ready-to-drink (RTD) products. The market has become increasingly diverse, with both premiumization and health-conscious alternatives shaping demand.
Key growth drivers include:Urbanization & Lifestyle Changes: Younger populations in emerging markets are driving demand for modern drinking formats, particularly RTDs and flavored Alcohol Drinks.Premiumization: Consumers are trading up to higher-quality spirits, craft beer, and boutique wines.Health-Conscious Behavior: Demand for low-alcohol and alcohol-free alternatives has surged, creating a new growth lane for producers.At the same time, the market faces constraints such as stringent regulations, fluctuating raw material costs, and shifts in consumer attitudes toward wellness and moderation.
North America remains a mature market, dominated by beer and spirits. Craft beer, hard seltzers, and premium whiskey categories continue to gain share. Consumers are increasingly health-conscious, fueling the rise of low-carb beers and non-Alcohol Drinks. Regulatory frameworks are well-defined, but rising taxation and stringent advertising controls can restrict growth.Europe has the most diverse alcohol culture, with wine dominating in Mediterranean countries, beer in Central and Eastern Europe, and spirits in Northern Europe. The region shows strong demand for premium wine, Champagne, and craft spirits. However, economic slowdown and high excise duties in several EU countries are affecting volume growth. Sustainability is a key driver, with eco-friendly packaging and organic wine gaining traction.APAC is the fastest-growing region, supported by expanding middle-class populations, urban nightlife culture, and greater acceptance of Western drinking trends. China is the largest market, though domestic spirits like baijiu dominate. Japan, South Korea, and Australia have strong wine and beer segments, while India's spirits market is growing rapidly. APAC is also a hub for RTDs and innovative formats, making it the most dynamic region for future expansion.
The alcohol beverage market is highly competitive and fragmented, with a blend of multinational giants, regional players, and craft producers.Competition is also intensifying in the non-alcoholic segment, where traditional alcohol giants are launching alcohol-free versions of their flagship brands to retain consumers migrating to healthier options.
This report aims to provide a comprehensive presentation of the global market for Alcohol Drink, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Alcohol Drink by region & country, by Type, and by Consumer Groups.
The Alcohol Drink market size, estimations, and forecasts are provided in terms of sales volume (Kiloliters) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Alcohol Drink.
Market Segmentation
By Company
Segment by Type
Segment by Sales Channel
Segment by Consumer Groups
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Alcohol Drink manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Consumer Groups, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Alcohol Drink in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Alcohol Drink in country level. It provides sigmate data by Type, and by Consumer Groups for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.