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PUBLISHER: Euromonitor International | PRODUCT CODE: 1298987

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1298987

Alcoholic Drinks in France

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The post-pandemic euphoria of 2021, which witnessed a healthy total volume growth in alcoholic drinks in France, was short-lived: indeed, overall volume sales of alcoholic drinks were showing somewhat flat growth in 2022. This stems from the impact of inflation which skyrocketed during the year (thus many consumers were more cautious in their spending), a normalisation effect after the peak of the second half of 2021, when COVID-19 restrictions were almost totally eased (thus consumers were part...

Euromonitor International's Alcoholic Drinks in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: ADFR

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND

  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2016-2022

TAXATION AND DUTY LEVIES

  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 2 Research Sources

BEER IN FRANCE

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • The drop in off-trade hits sales, but total volume comes back to (almost) normal
  • Polarised trends emerge, driving both strong-alcohol and no/low alcohol beer
  • The leading players remain on track, nonetheless, challengers and small and/or local brands fare well

PROSPECTS AND OPPORTUNITIES

  • Despite the slowdown of 2022, brewers keep the faith
  • Non/low alcohol and fruit flavours create the winning duo - especially in the most traditional products
  • Will upgrading continue? What is sure is the rising price per SKU/package unit

CATEGORY BACKGROUND

  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Table 18 Number of Breweries 2017-2022

CATEGORY DATA

  • Table 19 Sales of Beer by Category: Total Volume 2017-2022
  • Table 20 Sales of Beer by Category: Total Value 2017-2022
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 27 Sales of Beer by Craft vs Standard 2017-2022
  • Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

WINE IN FRANCE

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Ongoing structural decline in 2022 after two atypical years
  • More reasonable growth for bubbles, such as seen in Italian variants and cremants, while private label ranges forge ahead
  • Most branded wines affected by the counter-performance of 2022

PROSPECTS AND OPPORTUNITIES

  • Comeback to the pre-pandemic slow cruising speed for wine
  • Low alcohol and CBD infused variants are "healthier" and indulgent wines which appeal to younger adult consumers
  • More transparency and innovation needed to restore the interest in wine for young adult consumers

CATEGORY DATA

  • Table 35 Sales of Wine by Category: Total Volume 2017-2022
  • Table 36 Sales of Wine by Category: Total Value 2017-2022
  • Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
  • Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
  • Table 62 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 63 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027

SPIRITS IN FRANCE

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • 2022 is year of decline, in accordance with the structural patterns of the category
  • Premium English gins, flavoured rums, liqueurs and, to a lesser extent vodka, remain the kings of the fiesta
  • Ricard SA maintains its overall lead, while Bacardi-Martini and Brown-Forman France take advantage of gaps in the market

PROSPECTS AND OPPORTUNITIES

  • Ongoing structural drop expected, even in on-trade in the medium term
  • Non/low alcohol spirits does not see as strong success as other categories
  • More mixology, premiumisation and new flavours/ingredients expected

CATEGORY BACKGROUND

  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2022

CATEGORY DATA

  • Table 96 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 97 Sales of Spirits by Category: Total Value 2017-2022
  • Table 98 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 99 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 100 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 101 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 102 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 103 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 104 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 105 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 106 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 107 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 108 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 109 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 110 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 111 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 112 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 113 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 114 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 115 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 116 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

CIDER/PERRY IN FRANCE

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Post-pandemic landscape leads to the return of a structural decline
  • Contrasting years between 2021 and 2022
  • Food pairing, mixology, and locavore trends set to help rejuvenate cider

PROSPECTS AND OPPORTUNITIES

  • Many ongoing threats and challenges for cider
  • Players will continue to forge ahead, seeking opportunities for future growth
  • Small and audacious players set to rejuvenate the image of cider

CATEGORY DATA

  • Table 66 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 67 Sales of Cider/Perry: Total Value 2017-2022
  • Table 68 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 69 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 72 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 73 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 74 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 75 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 76 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 77 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 78 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 79 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 80 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027

RTDS IN FRANCE

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Sales in RTDs return to normal patterns, boosted by the favourable weather in 2022
  • The niche of hard seltzers fails to take off
  • Sangria and spritz brands drive sales

PROSPECTS AND OPPORTUNITIES

  • Traditional spirit-based RTDs will remain the weak link of the category
  • Other local excise duties could deal a fatal blow to hard seltzers
  • Fefe x19 Fine a l'Eau, the first hard seltzer with cognac

CATEGORY DATA

  • Table 81 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 82 Sales of RTDs by Category: Total Value 2017-2022
  • Table 83 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 84 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 85 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 86 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 87 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 88 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 89 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 90 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 91 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 92 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 93 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 94 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 95 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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