PUBLISHER: Euromonitor International | PRODUCT CODE: 1493879
PUBLISHER: Euromonitor International | PRODUCT CODE: 1493879
Consumer Values and Behaviour in Thailand
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Taking health and safety measures before leaving the home paramount for Thai consumers
Generation X most comfortable with their identity and expressing themselves
Thai consumers extensively research the products and services they consume
Baby boomers enjoy interacting with all brands, new and old
Thai consumers not convinced they will work less in the future
Gen Z believe they will take on more work and must work harder in the future
Baby boomers spend the most time doing activities at home
Safe location remains the most desired home feature
Thai consumers prefer to cook and bake for themselves at home
Thai consumers way more confident in their cooking skills compared to rest of the world
Baby boomers not held back by barriers to cooking at home
Focusing on nutritional labels most important dietary restrictions for Thai consumers
Millennials strongest advocates of a lenient work-life balance
Job security remains number one work priority in Thailand
Consumers in Thailand aim to maintain a strict boundary between work and personal life
Thai consumers enjoy pursuing shopping as a pleasurable pastime
Baby boomers most interested in leaving the home for leisure activities
Thai consumers prioritise safe destination when travelling
Younger generations expect to get the most value for money options when on vacation
Thai consumers choose to run or jog at least weekly for exercise
Team sports and group classes filled with baby boomers
Consumers are interested in meditation to improve wellbeing
Thai consumers are feeling uneasy about the effects of climate change
Consumers less active in behaviours impacting the environment compared to rest of the world
Baby boomers least concerned about green behaviours and activism
Thai consumers are much less interested in shopping malls compared to the global average
Younger generations more likely to browse stores without making a purchase
Consumers strive to live a simplistic lifestyle free of material desires
Younger consumers especially interested in purchasing private label offerings
Thai consumers expect to increase spending on health and wellness
Gen X expect to increase their spending on health and wellness the most
Thai consumers are capable of routinely putting away a fraction of their salary
Younger generations leading the pack in positive saving habits
Millennials less inclined to try and save money over the next year
Thai consumers take an active role in controlling the sharing of data and managing privacy settings
Baby boomers most active in managing their online profiles and marketing initiatives
Thai consumers committed to social networking daily
Thai millennials are the most active cohort in frequency of online activities
Younger generations most frequently purchase goods online
Thai consumers actively engage with companies online, far above global averages
Thai millennials driving online interactions with companies
