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PUBLISHER: Euromonitor International | PRODUCT CODE: 1309792

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1309792

Snacks in Germany

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PAGES: 73 Pages
DELIVERY TIME: 1-2 business days
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2023 is a promising year for Germany in many ways. The impact of the pandemic is waning and it is the first year without any major restrictions to negatively affect consumer behaviour; even at the beginning of 2022, some restrictions were still in place. However, since the war in Ukraine began in early 2022, Germany has been dealing with a new crisis due to the growing costs of living. In 2022, the consequences of the decision to stop using large quantities of Russian gas were felt, with energy...

Euromonitor International's Snacks in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: SNDE

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Snacks in 2023: The big picture
  • Key trends in 2023

Competitive Landscape

  • Channel developments
  • What next for snacks?

MARKET DATA

  • Table 1 Sales of Snacks by Category: Volume 2018-2023
  • Table 2 Sales of Snacks by Category: Value 2018-2023
  • Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Snacks by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN GERMANY

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Normalisation of consumption results in declining retail volumes
  • Unusual circumstances lead to issues for major category players in Germany
  • Dairy-free chocolate gains stronger presence on retailers' shelves

PROSPECTS AND OPPORTUNITIES

  • Fair trade and traceability increasingly considered essential in Germany
  • Sustainability is core trend among younger generations in Germany
  • Brands may experiment with new flavours but changes are not always well-received

CATEGORY DATA

  • Summary 2 Other Chocolate Confectionery by Product Type: 2023
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

GUM IN GERMANY

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Partial recovery from impact of lockdowns and fewer social interactions
  • Sugar-free and teeth whitening remain most popular claims for gum in Germany
  • Strip format of Wrigley's chewing gum brands to be discontinued in Germany

PROSPECTS AND OPPORTUNITIES

  • Plastic reduction and sustainability are core arguments
  • E-commerce unlikely to gain significant penetration of gum sales
  • Wrigley's discontinuation of strip format in Germany will leave gap to be filled

CATEGORY DATA

  • Table 25 Sales of Gum by Category: Volume 2018-2023
  • Table 26 Sales of Gum by Category: Value 2018-2023
  • Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
  • Table 28 Sales of Gum by Category: % Value Growth 2018-2023
  • Table 29 Sales of Gum by Flavour: Rankings 2018-2023
  • Table 30 NBO Company Shares of Gum: % Value 2019-2023
  • Table 31 LBN Brand Shares of Gum: % Value 2020-2023
  • Table 32 Distribution of Gum by Format: % Value 2018-2023
  • Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
  • Table 34 Forecast Sales of Gum by Category: Value 2023-2028
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028

SUGAR CONFECTIONERY IN GERMANY

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Marginal volume declines place sugar confectionery close to pre-pandemic levels
  • Rising price of sugar puts brands under pressure
  • New debate regarding need for further restrictions on advertising of "unhealthy" food in Germany

PROSPECTS AND OPPORTUNITIES

  • Discussions regarding sugar and health expected to intensify over forecast period
  • Vegan becomes increasingly important claim within sugar confectionery
  • New premium forms of sugar confectionery have potential to become growing niche

CATEGORY DATA

  • Summary 3 Other Sugar Confectionery by Product Type: 2023
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN GERMANY

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Stronger price increases in 2022 and 2023 due to high cost of ingredients
  • Dried fruit sees improving demand due to positioning as healthy snack option
  • Private label retains strong presence in 2023, supported by higher price sensitivity

PROSPECTS AND OPPORTUNITIES

  • Sustainability to become key trend in the coming years
  • New snack bars to target active lifestyles
  • Changes in retail will have impact on brands

CATEGORY DATA

  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
  • Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
  • Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
  • Table 55 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
  • Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
  • Table 57 NBO Company Shares of Snack Bars: % Value 2019-2023
  • Table 58 LBN Brand Shares of Snack Bars: % Value 2020-2023
  • Table 59 NBO Company Shares of Fruit Snacks: % Value 2019-2023
  • Table 60 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2018-2023
  • Table 63 Distribution of Snack Bars by Format: % Value 2018-2023
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028

ICE CREAM IN GERMANY

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Germans enjoying outdoor activities benefit foodservice volumes of ice cream
  • Higher prices driven by rising energy costs for cooling
  • Unilever and private label retain strong presence in German ice cream

PROSPECTS AND OPPORTUNITIES

  • Warmer summers likely to be long-term trend, benefiting future ice cream sales through foodservice
  • Health claims likely to gain importance over forecast period
  • Strong competition for retail from ice cream parlours

CATEGORY DATA

  • Table 69 Sales of Ice Cream by Category: Volume 2018-2023
  • Table 70 Sales of Ice Cream by Category: Value 2018-2023
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2018-2023
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2018-2023
  • Table 75 NBO Company Shares of Ice Cream: % Value 2019-2023
  • Table 76 LBN Brand Shares of Ice Cream: % Value 2020-2023
  • Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
  • Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
  • Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
  • Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
  • Table 81 Distribution of Ice Cream by Format: % Value 2018-2023
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2023-2028
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2023-2028
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

SAVOURY SNACKS IN GERMANY

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Dynamic price development and package reductions due to inflation
  • Pandemic push for popcorn wanes
  • Private label retains overall strength while Intersnack remains leading player

PROSPECTS AND OPPORTUNITIES

  • Desire for healthier savoury snacks expected to increase
  • New consumption opportunities on the horizon
  • Greater penetration of savoury snacks is a challenge for e-commerce

CATEGORY DATA

  • Summary 4 Other Savoury Snacks by Product Type: 2023
  • Table 86 Sales of Savoury Snacks by Category: Volume 2018-2023
  • Table 87 Sales of Savoury Snacks by Category: Value 2018-2023
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
  • Table 90 NBO Company Shares of Savoury Snacks: % Value 2019-2023
  • Table 91 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2018-2023
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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